Kyle Patterson

Kyle Patterson Beaverton, OR 97006​ www.linkedin.com/in/kylepatterson64/​ -- Director of Product Management​ Driving Scalable SaaS Strategy, Roadmaps & High-Impact Teams Strategic and execution-focused product leader with 10+ years of experience driving B2B SaaS product innovation across the full lifecycle—from vision and strategy to launch, iteration, and scale. Proven ability to define and execute product roadmaps that align with company goals, accelerate growth, and improve customer experience. Skilled in leading and mentoring cross-functional teams, distilling complex customer and market insights into data-driven decisions, and building alignment across stakeholders in fast-paced, Agile environments. Known for thriving in ambiguity, fostering collaboration, and delivering results through human-centered design and clear product strategy. Product Lifecycle Ownership Agile Development Methodologies Product Lifecycle Management B2B Software Competitive Landscape Jira/Confluence Cross-Functional Leadership Data-Driven Decision Making Stakeholder Communication Professional Experience DAT Freight & Analytics, Beaverton, OR​ Oct 2021 - Nov 2024 Senior Product Manager Defined product vision and identified market opportunities with a strong customer and market focus, pitching new products from the ground up to senior leaders and key clients. Known for strong interpersonal and problem-solving skills—able to build trust across cross-functional teams and quickly navigate ambiguity to uncover actionable insights. Partnered closely with design, development, engineering, marketing, and research to align on strategic priorities and drive execution. Combined analytical thinking with creativity to develop innovative solutions that addressed emerging customer needs and fueled long-term business growth. •​ Authored a long-term growth plan incorporating competitive analysis, financial modeling, impact assessment, and ROI analysis. Presented a strategy that grew a $2.5M annual product to $13M in revenue over three years. Led cross-functional engineering, sales, support, and finance teams, achieving a 60% ROI in the first year post-development. •​ Identified a business gap, developed a vendor onboarding plan, negotiated, and presented a $1.6M annual vendor partnership to the executive leadership. •​ Defined and executed multi-year product roadmaps aligned to company OKRs, customer needs, and market trends, resulting in a 20% increase in adoption. •​ Launched a new company profile product for customers, enabling new client acquisition and driving a 20% week-over-week increase in engagement. •​ Mentored and guided cross-functional product teams, fostering a culture of collaboration, accountability, and continuous improvement. •​ Informally led and coached junior PMs and cross-discipline contributors on product management best practices, Agile ceremonies, and backlog management. •​ Drove product launch from ideation to deployment, incorporating customer feedback loops to ensure alignment with user needs and business outcomes. •​ Owned Agile / Scrum ceremonies as Sr. Product Manager, leading backlog grooming, sprint planning, and retrospectives in collaboration with engineering and design. •​ Defined and tracked product performance KPIs (e.g., adoption, engagement, retention, and ROI) to evaluate feature success and inform roadmap iteration. RED KAPE, Beaverton, OR​ Oct 2017 – Present Founder & Principal Consultant, Product Innovation & Strategy Drive product innovation and strategic business planning across diverse industries by leveraging expertise in corporate strategy, corporate development, and business development. Led cross-functional teams to execute high-impact initiatives, utilizing strategic analysis, project management, and storytelling to align stakeholders and drive results. Provide expert guidance rooted in management consulting, helping businesses integrate consumer-inspired solutions based on a deep understanding of customer needs. Recognized for strong written and verbal communication skills, with the ability to translate complex insights into actionable strategies. Skilled in using communication tools to foster collaboration, articulate vision, and support sustainable growth. •​ •​ •​ •​ 71 & Change: Launched Organizational Change Management (OCM) Saas, boosting productivity by 40%, managing product strategy for changeanalytics.io, leading user requirements, roadmaps, and feature prioritization. Visa Corporate: Led whitespace exploration, uncovered key insights on consumer-money relationships, and identified underserved markets for digital financial tools, enabling new product development opportunities. Darwin AI: Directed rebranding and launch strategy for Neuro-Network AI product, shaping marketing, messaging, and brand positioning with executive input, increasing market adoption and brand recognition. Viva Dome: Developed product strategy for new agricultural company, creating product positioning, packaging, and product branding, showcasing proprietary growing methods. NIKE INC., Beaverton, OR​ Sept 2006 - Oct 2017 Brand Innovation Consumer Insights Manager​ 2015 - 2017 Developed effective strategies that shaped the positioning and launch of innovative footwear and apparel technologies, incorporating thorough consumer research, value strategy, and benefit insights. Collaborated with the vice president of innovation and the senior director of North Star Programs, fostering dynamic discussions on research findings, potential solutions, and practical next steps to ensure product success. •​ Implemented research on positioning multiple innovations in the market landscape, catalyzing strategy for product innovation in footwear and apparel. •​ Co-created and facilitated the Consumer Insights Art & Science workshop, teaching consumer insights, with more than 1.2K+ employees participating globally. Insights and Product Performance Manager​ 2006 - 2015 Led strategic initiatives as a key leader in athlete and consumer research and product validation for footwear. Authored strategic plans to drive innovation and improve testing methodologies. Hired, trained, and managed a global team of 12 in testing and validating products across 9 sports categories. Oversaw research and innovation budgets and presented recommendations at global leadership meetings. •​ Led the development and launch of Nike’s first consumer survey platform, serving as Product Manager from concept to implementation—enabling scalable, in-house research similar to SurveyMonkey and expanding access to consumer insights across the organization. •​ Presented the validation process and consumer concerns to manufacturing teams and engineers, partnering with manufacturers to resolve product issues and implement adjustments for final products. •​ Developed a strategy for launching a new international insights team, engaging leaders across the company to assess objectives, identifying metrics for success, and hiring a high-caliber team. Education −​ Master of Business Administration (MBA), Portland State University, Portland, OR −​ Master of Science (MS), Biomechanics / Exercise Physiology, Sacramento State University, Sacramento, CA −​ Driving Innovation and New Ventures in Established Organizations, Graduate School of Business, Stanford University, Stanford, CA −​ Product Management Certificate, Executive Education, School of Business, Cornell University, Ithaca, NY −​ Bachelor of Science (BS), Kinesiology, Sacramento State University, Sacramento, CA