Kulsum Ahmed

KULSUM AHMED DIGITAL MARKETING CONTENT STRATEGIST PROFILE EXPERIENCE I’m all about storytelling, digital strategy, and creative problem-solving. Whether it's crafting content that grabs attention, building campaigns people actually care about, or helping brands like Atlas, Vaseline, Tresemme, and DIMO shine online, I’m here to bring ideas to life. Collaboration is my thing—whether it's brainstorming big ideas, fine-tuning content to match a brand’s voice, or GROUP HEAD - DIGITAL MullenLowe Sri Lanka 2024 NOV - 2024 APR Brand & Campaign Management: Managed and oversaw key brands such as Atlas, directing a photoshoot that truly captures a brand's vibe. I DIMO, Standard Chartered Bank, Edinborough, Adora-Hemas, Tresemme, and keep an eye on engagement metrics and digital trends, Vaseline. Contributed to the ideation and strategy for brands like Coca-Cola, Sprite, but I’m all about making real connections that go beyond BonAqua, and Fanta (Maldives), ensuring brand consistency across digital platforms. the numbers. Creative Leadership & Content Development: Led content planning and execution for major brands like Tresemme and Vaseline, including the successful launch of From managing a USAID digital marketing project to experimenting with AI-driven content, I’m always up for a fresh challenge. My goal? To create content that doesn’t just stand out, but truly resonates. Vaseline Fragrance, which generated $2 million in revenue within a month. Ideated and executed the agency’s first fully AI-based video, driving innovative digital solutions. Team & Operational Management: Managed a team of 4 Account Executives, providing mentorship and ensuring smooth operations. Handled key operational aspects such as invoicing, estimates, SOWs, and cost management, ensuring CONTACT 077 --No.22/4, Janatha Mawatha, Watarappala Road, Mount Lavinia profitability and operational efficiency. Client Relations & Business Development: Developed pitch decks and digital marketing strategies for major clients, including Hemas, Vaseline, Surf Excel, and Esoft. Acted as the primary point of contact for clients, maintaining relationships and ensuring satisfaction. Process Optimization & Performance Monitoring: Streamlined internal workflows for content approval, strategy planning, and campaign execution. Monitored and reported on campaign performance, providing actionable insights to ensure alignment with client goals and digital KPIs. Kulsum Ahmed (Linkedin) Creative Portfolio CONTENT MANAGER Hope Digital Global SKILLS 2024 APR - 2024 SEP Collaborated with marketing and design teams to plan, create, and distribute engaging Brand Management content across online channels and social media, aligning with short- and long-term Digital Marketing Strategy marketing goals. (Facebook, Instagram & META Ads, Campaign Management) Content Creation & Development Ensured brand consistency by liaising with content writers, managing editorial Client & Project Management calendars, and coordinating photoshoots. Communication Skills in EST and Hindi. Developed content strategies, created pitch decks, and stayed updated on industry Collaboration & Team Leadership trends, applying foundational SEO principles to drive audience engagement and web (Content Calendars, Moodboards, Canva Design, Photoshoot Handling) traffic. Brands Handled - SLTC University, Achieve-via, IOA Sri Lanka and Polymath Campus. CERTIFICATIONS CONTENT MANAGER/STRATEGIST Silk Road Studio (International) Completed the Inbound certification on HubSpot Academy - 2022 Completed the Fundamentals of Digital Marketing on Google Digital Garage - 2022 2023 JAN - 2024 APR Developed and executed content strategies aligned with marketing objectives, collaborating with teams to create and optimize digital content for brand consistency and audience engagement. Managed editorial calendars, ensuring legal compliance, and led content creation, editing, and SEO efforts. EDUCATION Created digital marketing plans, successfully pitched proposals, and onboarded new clients, including completing a USAID project. Oversaw photoshoots, content production, and stayed updated on industry trends BACHELOR OF ARTS (HONORS) IN BUSINESS ADMINISTRATION (2021) to drive innovative strategies. London Metropolitan University, UK / Esoft Metropolitan Campus Sri Lanka Kithul. Brands Handled - USAID Project (Absolute Basics, Lili Cheese, CeyScape and Raala DUAL HIGHER NATIONAL DIPLOMA IN BUSINESS MANAGEMENT & HUMAN RESOURCE MANAGEMENT (2016 - 2018) SOCIAL MEDIA MANAGER (FREELANCING) London Metropolitan University, UK / Esoft Metropolitan Campus Sri Lanka 2022 APRIL - 2023 DEC Purple Sun Resort & The Bunker Camp (Avissawella) Performing research on current benchmark trends and audience preferences. Designing and implementing social media strategy to align with business goals. DIPLOMA IN BUSINESS ENGLISH (2017) Generate, edit, publish and share engaging content daily (e.g. original text, photos, Esoft Metropolitan Campus, Pearson - UK videos and news) Communicate with followers, respond to queries in a timely manner and monitor customer reviews. DIPLOMA IN BUSINESS ADMINISTRATION (2016) Running paid advertisements on META. ICBT Campus, Sri Lanka. CONTENT STRATEGIST COMPLETED CAMBRIDGE O LEVEL Media Magic O.K.I International School, British Council, Sri Lanka. (2014) 2022 OCT - 2022 DEC BRIDAL MAKEUP ARTISTRY COURSE CERTIFIED MAKEUP ARTIST (2023) Al Haseena Bridals & Academy (Sri Lanka) Brands Handled - ESOFT Colombo Campus, CampusOne, Chocoholics, & BestWestern BUSINESS DEVELOPMENT REPRESENTATIVE Exetel Telecommunication PTY LTD 2022 FEB - 2022 JUNE REFERNCES SHEKAH DOLE OPERATIONS EXECUTIVE & SOCIAL MEDIA EXECUTIVE 2111 INC Digital Agency & Axe Realty 2020 OCT - 2022 FEB Assistant Manager | British Council - CUSTOMER SERVICE REPRESENTATIVE NAUSHAD ZAROOOK British Council (2019 - 2020) CEO | Hope Digital Global - FINANCIAL PLANNING EXECUTIVE AIA Insurance Pvt Ltd (2018 - 2018)