Kulsum Ahmed

I’m a Digital Marketing Content Strategist with a proven track record of building high-impact campaigns and content systems for brands across industries. My approach blends creativity with strategy; every idea is rooted in insight, aligned to objectives, and optimised for performance.

Over the years, I’ve worked on both agency and brand-side teams, developing and executing campaigns that cut through the noise. I’ve had the opportunity to shape digital narratives and content strategies for both local and international brands across various sectors, including education, beauty, home care, FMCG, and wellness.

Some of the brands I’ve worked with include Vaseline, Atlas, Esoft, Tresemme, and USAID Projects, where I led everything from campaign ideation and influencer strategies to social content planning and audience engagement. Whether it’s building a full-funnel campaign from scratch or turning a single idea into a multi-format content rollout, I bring structure and clarity to every stage of the process.

My work spans:

• Social media strategy and content calendars
• Campaign planning and digital storytelling
• Copywriting for paid and organic content
• Influencer coordination and creator briefs
• Trend spotting and platform-native content
• Audience-first communication and engagement building

As a freelancer, I work closely with brands to understand their voice, audience, and digital objectives, so I can deliver solutions that are not just creative but also intentional and results-driven. I know how to adapt messaging across formats and platforms without losing brand personality or clarity. My strength lies in crafting ideas that are relatable, relevant, and aligned with business goals.

I’m especially passionate about making content work harder by identifying what makes a message resonate and turning that into a content system, not just a one-off post.

If you’re looking for someone who can bring sharp thinking, solid execution, and creative clarity to your digital presence, let’s connect. I’d love to help your brand grow meaningfully, not just aesthetically.