Krystle Edullantes

KRYSTLE EDULLANTES A creative leader & problem solver with over 10 years experience in business development, project management & digital marketing honed by multiple roles in agency & startup settings. EXPERIENCE & ROLES - E-commerce Business Development, Digital Marketing and Project Management - Self-employed @kym.de_ March 2020 to present fb.me/kym.edullantes Works with multiple e-commerce brands to help them set up linkedin.com/in/kymedullantes kym.edullantes their operations online, fix or improve their content strategy, PPC strategy and general conversion optimization. Cortex Enterprise Solutions: provides overall marketing direction, manages and implements LinkedIn and email marketing strategy. PerilProtect.com: creates and implements paid media strategy for Facebook and Google. Conceptualizes and manages email marketing using Klaviyo. Sumo Venture: overall project manager overseeing onboarding of new clients, overseeing client requirements with particular focus on conversion optimization, PPC, social media management, and Shopify and Wordpress development. Manages a small team of developers, creatives, and e-commerce specialists. Key clients include: Sophie Paris Philippines, Art Fair Philippines & Steuarts Tea Philippin.es Business Development Director RECOGNITION 2013: Jeffress Awardee, Isentia’s top employee recognition for APAC region 2013: Highly Commended, Young Professional Category, AMEC Awards (Global) 2012: Recipient, Isentia SEA Merit of Award in Media Intelligence 2010: Recipient, Isentia SEA Client Relations Most Proactive Award-: Recipient, Isentia Manila's Most Valuable Contributor award Sumo Venture - an e-commerce incubator & accelerator February 2019 to February 2020 Oversaw operations for Sumo Venture & all its assets. Developed OOLALA.ph's business model, go-to market & platform - as an online outlet store, brands' go-to for marketplace penetration, and as a recruitment engine for Sophie Paris, its primary brand partner. Led shift of CuratedByVault.com from Magento to Shopify Led launch of Larga.ph & ongoing operations: increased its travel deals inventory by 25% in 2 months. Initiated B2B strategy to augment revenue source yielding 30% growth by end of FY2019 even after a 70% cut in marketing spend. Previous role held: Marketing Director August 2017 to January 2019 In charge of branding, creatives & digital ads of the company for its owned assets & partner brands. Provided overall creative direction for all the brands and personally create ad materials. Creates media strategy for all the brands, and implemented media plan on Facebook & Google. THOUGHT LEADERSHIP 2016: Speaker, PRSP GMM (Trends in Tourism) 2016: Head of Registration & Marketing, 23rd PR Congress 2016: Resource Person for GMA's #PDU30First100Days TV Feature 2016: Resource Person for GMA's Brigada TV feature on Election & Social Media 2015: Speaker, Trends in PR, Isentia Mediaportal Launch (Philippines) 2014: Speaker, Isentia Mix & Match Thought Leadership Series (Southeast Asia) 2013: Speaker, Isentia SEA Roadshow for Social & Traditional Media Analysis 2013: Speaker, Chamber of Mines Industry GMM 2012: Team Lead, Isentia SEA Group Branding Committee KRYSTLE EDULLANTES CV Page 2 of 2 Country General Manager SKILLS & SOFTWARE Isentia - an APAC media intelligence firm Business Development July 2015 to June 2017 Responsible for all bottomline business indicators. Profitability goals achieved: 53% growth, 47% EBITDA Relationship Building Project Management Branding & Creatives margin. Revenue goals achieved: 20% growth, 7 points higher than previous year's growth rate. Led a full business expansion setup for a Shared Services Unit of Isentia Group doubling the Philippine office's workforce. Sales Strategy Coaching & Team Development P&L Management SOFTWARE (Confidence Level) Google Ads (Advanced) Previous roles held: Facebook Ads (Advanced) Adobe Photoshop (Advanced) Account Director Shopify (Advanced) Mailchimp (Advanced) November 2014 to June 2015 Managed top tier clients & led a team of 11 members collectively in charge of a portfolio worth Php 65M G Suite (Intermediate) Google Analytics (Intermediate) annually. Closed a landmark 10-market deal delivering over Php 3M in total sales, 4% of total company revenue for the SendInBlue (Intermediate) Monday (Intermediate) ClickUp (Intermediate) year. Directly handled media performance analytics of top companies namely Globe Telecom, Unilever Philippines, Meralco, SM Supermalls, and MPIC. Insights Manager -to- Regional Insights Manager January 2011 to October 2014 As Klaviyo (Advanced) Regional Manager , Omnisend (Intermediate) Airtable (Intermediate) EDUCATION Graduated March 2007 De La Salle University-Manila Bachelor of Science in Commerce Major oversaw Singapore and Philippine in Advertising Management insights operations, with 2 direct reports. Developed performance measurement processes for key clients in the Philippines and Singapore. As Local Manager , ON A PERSONAL NOTE Advanced open water diver. set up and led the local research & insights team in the Philippines. Underwater photography enthusiast. Advocates proper waste management Doubled the client count in 1 year, resulting to a 66% and sustainable travel. increase in the business unit's revenue. Streamlined work processes that resulted to 2x increase in Insights production. Business Development -to- Client Relations Manager August 2007 to December 2010 -As Client Relations staff and eventually, Manager Established local client relations team after a regional directive to split the existing business development team, while personally in charge of the country's top tier clients representing 10% of country's revenue. - linkedin.com/in/kymedullantes @kym.de_ fb.me/kym.edullantes kym.edullantes As Business Development staff – started as an entry level junior executive Brought in 6 new retainer contracts within 7 months of hiring. 100% achievement of ads services revenue target.