Hello! My name is Krystle Edullantes. I have a combined 10+ years experience in B2B solutions selling & e-commerce marketing.
My career has been about building business units & launching brands from ground up, overseeing its day to day operations and driving revenue generation.
Given such, my core strengths can be summarized as follows:
- Business development - B2B solutions, general growth marketing & conversion optimization. 10 years+ experience in sales - strategy & forecasting, prospecting, presentation, negotiation and closing.
- Project management - go-to-market strategy & implementation for e-commerce (Shopify, Magento), managing creative teams & deliverables, business unit setups - from fitouts, recruitment, SOP formulation, etc.
- Digital marketing - content strategy formulation & consultation, social media content management, Facebook ads management, Google Adwords management (specific to search), email marketing & automation planning (Mailchimp, SendInBlue, Privy, Klaviyo), digital analytics & insights.
- Creatives & Branding - strategy & implementation, 5+ years in design and guidance primarily in social media and website content (both copy and art), well versed with Adobe Photoshop.
- Executive Assistance - high level corporate support, schedule management, email handling & customer support. Well versed with Google Suite, Excel, Word and Powerpoint.
I build & grow my relationships with my clients through open and clear communications. I provide estimates and due dates upfront, and make sure the deliverables are clear to both parties to ensure seamless project fulfillment. I also regularly send progress updates (or conduct quick meets) to ensure the project is on the right track.