Kristopher C Castaneda

Cody Castaneda San Antonio, TX |-|- LinkedIn Profile Senior Sales Leader | Expert in Business Development & Sales Strategy 12+ years in tech sales, specializing in driving revenue growth, building high-performing teams, and creating sustainable sales processes. Proven track record in strategic partnerships, pipeline development, and sales operations optimization. Core Competencies ● ● ● ● ● ● Sales Leadership: Skilled in leading and mentoring sales teams to exceed revenue goals. Sales Strategy & Operations: Expertise in designing scalable sales processes, pipeline management, and CRM optimization. Lead Generation & Conversion: Proficient in identifying high-potential leads and developing targeted strategies to convert them into customers. Collaborative Approach: Adept at cross-functional collaboration with marketing, product, and customer success teams to align efforts for business growth. Salesforce & HubSpot Expert: Strong technical understanding of CRM systems and data-driven decision making. Metrics & KPIs: Regularly track and report on KPIs to assess team performance and identify areas for improvement. Professional Experience Sales Development Manager, AMS, London, UK (Sept 2024 to Present) ● ● ● ● ● ● Conducted high-volume outreach across email, phone, and social platforms to identify and qualify potential clients. Leveraged industry insights and AMS tools to research and understand prospective client needs, aligning them with AMS solutions. Generated qualified leads and set up meaningful conversations for senior sales team members, driving top-of-funnel growth. Maintained detailed and organized records in CRM systems to support accurate forecasting and strategic planning. Collaborated with sales and marketing teams to improve lead conversion rates and contribute to a healthy sales pipeline. Supported AMS’s client acquisition and revenue growth goals by consistently meeting and exceeding outreach targets. Business Development Manager US Focus, CloudLinux, Palo Alto, CA ( Apr 2024 to July 2024) ● ● ● ● ● Lead Generation & Pipeline Management: Utilized HubSpot CRM to manage and optimize lead generation processes, resulting in a 30% increase in qualified leads. Strategic partnerships: Identified and developed strategic partnerships with key hosting providers, contributing to a 25% growth in new business. Market Analysis: Conducted comprehensive market analysis to identify trends and opportunities within the US hosting market, driving targeted marketing strategies. Sales Strategy Development: Designed and implemented sales strategies tailored to the US market, achieving a 20% increase in sales revenue. Customer Engagement: Fostered strong relationships with clients, enhancing customer satisfaction and ● ● ● retention rates through personalized engagement and support. Cross-functional Collaboration: Worked closely with marketing, product development, and support teams to align business development efforts with company goals. Performance Tracking: Monitored and reported on key performance indicators (KPIs) using HubSpot CRM, ensuring transparency and continuous improvement. Training and Mentorship: Provided training and mentorship to junior sales staff, improving team performance and overall sales effectiveness. Business Development Manager, Solo.io, Cambridge, MA (July 2022 to Apr 2024) ● ● ● ● ● Lead Generation and Conversation: I develop and execute effective lead generation strategies to Identify and engage potential customers. By leveraging my industry knowledge and network, I establish connections with key decision-makers and Ideal Customer Profiles, showcase Solo.io/s value proposition, and convert leads into valuable business opportunities. Relationship Management: Building and maintaining strong relationships with customers, partners, and stakeholders is crucial to the success of Solo.io. I proactively engage with existing clients, addressing their needs, and identifying opportunities for upselling or cross-selling. Additionally, I foster collaborations with strategic partners, working together to deliver comprehensive solutions and maximize mutual business benefits. Business Strategy: As a key member of the Solo.io team, I actively participate in shaping the company's business strategy. Drawing upon my market insights and understanding of customer needs, I contribute to the formulation and execution of strategic initiatives, ensuring that Solo.io remains agile and responsive to market demands. Metrics and Reporting: You would track key performance indicators (KPIs), such as the number of leads generated, conversion rates, and the success of different outreach strategies. Regular reporting on your activities and outcomes will help assess your effectiveness and identify areas for improvement. Networking and Industry Events: attended networking events, trade shows, and industry conferences to expand my network and create new business opportunities. Inside Sales/Sales Development Rep, UBEO, San Antonio, TX (Apr 2021- July 2022) ● ● ● Identified new business opportunities via multiple sources including inbound marketing leads, target lists, and individual research Developed new business in the target markets via telephone and mass communications such as email and social media Build and cultivate prospect relationships initiating communications and conducting follow up communications Business Development Representative, Globalscape, San Antonio, TX (May 2019 to Oct 2020) ● ● ● Lead Generation: Identify potential leads and prospects through various channels, such as online research, lead lists, industry events, and social media platforms. Introduce Globalscape's managed FTP software, highlight its benefits, and schedule meetings or demos with interested prospects. Follow-Up and Nurturing: For leads that require further nurturing, you would follow up with personalized communication, sharing relevant resources and case studies that demonstrate how Globalscape's managed FTP software can address their specific challenges. Account Executive, Liquid Web, San Antonio, TX (Mar 2017 to Apr 2019) ● ● ● Account Management: Managing and nurturing a designated portfolio of existing accounts. This involves building rapport, understanding their business requirements, and ensuring their ongoing satisfaction with Liquidweb's products and services. Consultative Selling: Taking a consultative approach to sales by deeply understanding customer pain points and goals. The Account Executive recommends appropriate products and services that align with the customer's needs, offering personalized solutions. Customer Engagement: Conducting sales meetings, presentations, and product demonstrations to showcase ● ● Liquidweb's offerings and highlight their value proposition to clients. Effective communication and relationship-building skills are essential in this aspect of the role. Quoting and Negotiation: Preparing and presenting quotes and proposals to customers, addressing pricing, terms, and contract details. The Account Executive is skilled in negotiating to reach mutually beneficial agreements Pipeline Management: Managing the sales pipeline, tracking leads and opportunities through the various stages of the sales process. Regularly updating the Customer Relationship Management (CRM) system is vital for accurate reporting and forecasting. Acquisition Rep Public Cloud, Rackspace, San Antonio, TX (May 2013 to Feb 2017) ● ● ● ● ● Primary Platforms: Managed AWS, Managed MS Azure, Managed OpenStack, Office365, Google Apps for business, Rackspace Email, and CloudSites Acquire new customers through various channels such as inbound leads, live chat, request forms, demo forms, trial leads Identify client needs and suggest appropriate hosting platforms and services Deliver sales presentations to potential clients Worked closely with TAMs, Sales Engineers, and others to increase likelihood of a closed sale Unique Additional Experience ● San Antonio Informer Online Magazine, Sports Columnist for San Antonio Talons Arena Football League, University of Texas at San Antonio men’s athletics, San Antonio Missions MiLB team Education ● ● ITT of San Antonio, Associates Degree in Computer Networking Systems Victoria College, General Studies Relevant Skills/Tools Used ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● B2B Sales Acquisition Sales Consultative Selling Prospecting Cold-Calling Creative Writing Copywriting Hubspot Marketo Canva Salesforce Drift TechTarget Priority Engine Outreach LinkedIn Navigator