Khalid Naseem

Khalid Naseem Address: A-139, 2nd Floor, Block-2, Gulshan-e-Iqbal, Karachi, Pakistan Mobile: + - Email:-| Skype ID: knaseem795 | Blog: insightbay.blogspot.com ARTICLES/ CONTENT WRITING (Worked at leading MARCOM agencies such as J. Walter Thompson and Ogilvy & Mather) I am passionate about self-expression. I write to quench my audience’s insatiable thirst for information and knowledge. When they give me their time, attention, and advocacy, I need to give something of higher value back to them. I always try to make my content easily accessible, catchy, and attention-grabbing. When they leave, they leave feeling closer to reaching their goals. CORE COMPETENCIES ▪ Content Writing ▪ Articles Writing ▪ Copy Writing ▪ Online Research ▪ WordPress ▪ Blog Posts ▪ Freelancing ▪ Remote Working ▪ Web Analytics ▪ Content Strategy ▪ Insight Mining ▪ Keyword Research KEY SKILLS Audience Engagement: I present issues and propose solutions in an easy and entertaining storytelling way that my readers oftn quickly understand and promptly give their buy-in. I always try to write content that my readers readily immerse. I ensure that the content I write is plagiarism-free, grammar-checked, and engaging for the reader. Research & Analysis: I have over 12 years of marketing research experience which includes internet research. I have written several research-backed articles and blog posts that reputable industry magazines and websites carried. Conduct keyword research using Google Ads’ Keyword Planner tool to identify high traffic keywords and use them in my articles and blog posts. I also use Google Trends to identify top trending keywords. SEO: I ensure that the content I write is SEO-friendly containing highly optimized keywords, metatags, and H1 H2 headings. I guarantee high levels of readability, clarity, and correctness that help improve rankings on search engines. I make this possible by sharing something they are actively looking for and value it for its ability to help them attain their goals. Web Analytics: I not only have certifications in all four modules offered by Google Analytics Academy but also hands on experience of analyzing and improving traffic to my own blog, practicing with Google Merchandising Store, etc. I am good at identifying issues, developing insights, and suggesting and implementing ideas for improvements Digital Marketing: I effectively use digital platforms to engage with my clients’ audiences and share my clients’ points of view with them. It involves writing social media posts, online advertisement copy, email content, blog posts, website content, editing, rewriting, developing video scripts, podcasts, etc. Content Management: I have certification and experience in a content management system that more than 36% of websites currently use, WordPress. It makes it easy for my clients by giving me editing rights, and I can effectively manage their websites/ blogs for them. EXAMPLES OF ARTICLES/ BLOG POSTS “A Decision in the Right Direction”, Aurora Jan-Feb, 2021. https://aurora.dawn.com/news/- “The Covid-19 Silver Lining”, Aurora Nov-Dec, 2020. https://aurora.dawn.com/news/- “Making the Shift to Iconic Branding”, Aurora Sep-Oct, 2020. https://aurora.dawn.com/news/- “Business Model Innovation”, Pakistan Advertisers Society (PAS), https://pas.org.pk/business-model-innovation-the-secret-success-formula/ “Why Agencies are Failing to Adopt Real Change”, Aurora Nov-Dec, 2019. https://aurora.dawn.com/news/- “Feel it, Don’t Think it”, Aurora Mar-Apr, 2019. https://aurora.dawn.com/news/- “Is Your Agency Stuck in the Mushy Middle”, Aurora May-Jun, 2019. https://aurora.dawn.com/news/- “Fashion and the Digital Immersion”, Aurora Sep-Oct 2019. https://aurora.dawn.com/news/- “The Power of Being Single-Minded”, Aurora Jul-Aug, 2019. https://aurora.dawn.com/news/- “The Importance of Being Cool”, Aurora Jan-Feb, 2019. https://aurora.dawn.com/news/- “Agency Makeover”, Aurora Jul-Aug, 2018. https://aurora.dawn.com/news/- “The 14 Best Cheapest Unlimited Data Plans in 2021”, Best Smart Review. https://bestsmartreview.com/cheapest-unlimited-data-plan/ “The Best AT&T Deals for Existing Customers in 2021 Guideline”, Best Smart Review. https://bestsmartreview.com/att-deals-for-existing-customers/ “The Best Online Free Checking Account No Opening Deposit”, Best Smart Review. https://bestsmartreview.com/free-online-checking-account-no-opening-deposit/ “How to Track International Numbers – 10 Easy Methods”, Smart Tech Tune. https://smarttechtune.com/track-international-number/ "How to Unlock AT&T iPhone - Complete Guideline", Smart Tech Tune. https://smarttechtune.com/how-to-unlock-att-iphone/ "Ten Best Sprint Compatible Phones - Reviews", Smart Tech Tune. https://smarttechtune.com/sprint-compatible-phones/ "Real Estate Investment in Islamabad", HCPL City International. https://www.hcplcity.com/real-estate-investment-in-islamabad/ “The Modern Office Space", HCPL City International. https://www.hcplcity.com/the-modern-office-space/ CAREER IN MARKETING COMMUNICATIONS Director of Strategy | Firebolt63, Karachi, Pakistan 2014 - Date Director Operations and Planning | Frame Communications, Doha, Qatar 2011 - 2014 VP Operations and Planning | Ogilvy & Mather, Karachi, Pakistan 2008 - 2011 Director Planning | J. Walter Thompson, Karachi, Pakistan 2004 - 2008 Director Planning | Blitz – DDB, Karachi, Pakistan 2002 - 2004 Director Planning | IAL Saatchi & Saatchi, Karachi, Pakistan 1999 - 2002 Manager Market Research | Bayer CropScience, Karachi, Pakistan 1996 – 1999 PROFESSIONAL QUALIFICATION/ TRAINING Master of Business Administration (MBA) | Quaid-e-Azam University, Islamabad Certificate in “Creative Writing” from Virtual University, Lahore, Pakistan Certificate in “SEO” from Virtual University, Lahore, Pakistan Certificate in “WordPress” from Virtual University, Lahore, Pakistan Certificate in “The Fundamentals of Digital Marketing” from Google Digital Garage Certificate in “Digital Marketing” from Virtual University, Lahore, Pakistan Certificate in “Getting Started with Google Analytics 360” from Google Analytics Academy Certificate in “Google Analytics for Power Users” from Google Analytics Academy Certificate in “Advanced Google Analytics” from Google Analytics Academy Certificate in “Google Analytics for Beginners” from Google Analytics Academy Certificate in “Freelancing” from Virtual University, Lahore, Pakistan PERSONAL DETAILS Nationality: Pakistani Hobbies: blogging, reading, writing, etc. Marital Status: Married with 2 kids References: Available on request