o Audience Engagement: I present issues and propose solutions in an easy and entertaining storytelling way that my readers often quickly understand and promptly give their buy-in. I always try to write content that my readers readily immerse. I ensure that the content I write is plagiarism-free, grammar-checked, and engaging for the reader.
o Research & Analysis: I have over 12 years of marketing research experience which includes internet research. I have written several research-backed articles and blog posts that reputable industry magazines and websites carried. Conduct keyword research using Google Ads’ Keyword Planner tool to identify high traffic keywords and use them in my articles and blog posts. I also use Google Trends to identify top trending keywords.
o SEO: I ensure that the content I write is SEO-friendly containing highly optimized keywords, metatags, and H1 H2 headings. I guarantee high levels of readability, clarity, and correctness that help improve rankings on search engines. I make this possible by sharing something they are actively looking for and value it for its ability to help them attain their goals.
o Web Analytics: I not only have certifications in all four modules offered by Google Analytics Academy but also hands on experience of analyzing and improving traffic to my own blog, practicing with Google Merchandising Store, etc. I am good at identifying issues, developing insights, and suggesting and implementing ideas for improvements
o Digital Marketing: I effectively use digital platforms to engage with my clients’ audiences and share my clients’ points of view with them. It involves writing social media posts, online advertisement copy, email content, blog posts, website content, editing, rewriting, developing video scripts, podcasts, etc.
o Content Management: I have certification and experience in a content management system that more than 36% of websites currently use, WordPress. It makes it easy for my clients by giving me editing rights, and I can effectively manage their websites/ blogs for them.