Kevin Omolo
Digital Marketing
Profile
Details
Dynamic Digital Marketing & SEO Expert with over three years of
experience driving impactful online visibility and engagement. Skilled
in developing comprehensive SEO strategies, enhancing content
performance, and utilizing data analysis to optimize marketing
campaigns. Proven ability to increase organic traffic and conversion
rates through targeted content development and on-page SEO
improvements. Committed to collaborating with teams to refine
messaging and maximize the effectiveness of digital initiatives.
Seeking to leverage these skills in a challenging digital marketing role.
Nairobi, Kenya
Nairobi
Kenya
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Employment History
Digital Marketing & SEO Expert at Manafarm Online, Remote,
Contract, Kisumu
December 2024 — 2025
• Developed and executed comprehensive SEO strategies to
enhance search visibility and organic traffic for Manafarm's
e-commerce platform.
• Conducted detailed keyword research and implemented on-page
SEO optimizations, improving product and blog page rankings.
• Created targeted content strategies focusing on long-tail
keywords, resulting in increased customer engagement and
conversion rates.
• Analyzed user behavior through Google Analytics, optimizing
conversion pathways for better sales outcomes.
• Collaborated with stakeholders to refine marketing messages and
enhance landing page effectiveness.
SEO & Content Strategy Consultant at Farm Mali, Nairobi
April 2024 — December 2024
• Conducted comprehensive SEO audits and implemented targeted
on-page improvements for product categories and blog pages.
• Developed and executed content strategies centered on seasonal
trends and long-tail keywords to enhance blog traffic.
• Optimized product descriptions and meta tags through
competitor analysis and insights into customer intent.
• Increased organic impressions by 45% within 3 months, leveraging
Google Search Console data.
• Collaborated with cross-functional teams to align marketing
efforts and maximize campaign effectiveness.
kevin.omolo@upmatedigital.
com
Links
Upmate Digital
LinkedIn
Skills
SEO. YOAST SEO
Content Strategy and
Copywriting. Canva
Data Analysis and
Performance Tracking GA4
Digital Campaign Strategy.
Google Ads & Tag Manager
Technical and CMS Skills.
Wordpress & Woocommerce
Languages
English
swahili
Hobbies
Reading
E-Commerce SEO Optimization at Seamless Cloud, Nairobi
March 2022 — January 2024
• Conducted a comprehensive SEO audit and identified technical
issues affecting site ranking.
• Implemented on-page SEO (title tags, meta descriptions,
internal linking) for 200+ products.
• Developed a keyword strategy targeting high-converting buyer
intent phrases.
• Achieved a 60% increase in organic traffic and a 30% uplift in
monthly sales.
Tools Used: SEMrush, Google Search Console, Screaming Frog
Education
MBA, University of Nairobi, Nairobi
September 2019 — 2025
Successfully completed a rigorous MBA program with a specialization
in Strategic Management, graduating with distinction. The program
enhanced my ability to analyze, formulate, and implement competitive
strategies in dynamic business environments.
I acquired advanced knowledge in strategic planning, organizational
leadership, and market-driven decision-making — with a particular
focus on applying these in digital marketing, brand positioning, and
e-commerce business growth.
Through case studies, simulations, and real-world projects, I
developed a results-oriented approach to solving modern business
problems. This included developing data-driven marketing campaigns,
executing SEO-focused content strategies, and improving customer
acquisition and retention metrics for digital businesses.
The MBA experience strengthened my skills in:
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Digital Marketing Strategy
Market and Competitor Analysis
SEO and Web Analytics
Strategic Planning and Execution
Consumer Behavior and Brand Positioning
Project Management and Cross-functional Collaboration
I am now positioned to add strategic value as a Digital Marketing Expert
by bridging marketing insights with strategic execution to deliver
measurable business growth.
BA. Communication and Media Technology with IT, Maseno
University, Kisumu
September 2009 — December 2014
Completed a comprehensive Bachelor’s Degree in Communication,
graduating with Second Class, Upper Division. The program provided a
strong foundation in strategic communication, media relations, public
speaking, writing for diverse audiences, and digital communication
technologies.
I developed critical skills in content creation, brand messaging,
audience engagement, and persuasive communication, all essential
for driving marketing initiatives and business growth. Through
coursework, internships, and collaborative projects, I learned how to
craft effective communication strategies tailored to different audiences
and platforms, including digital and social media.
Key competencies gained include:
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Strategic Communication Planning
Content Development and Copywriting
Public Relations and Media Management
Audience Research and Behavior Analysis
Digital and Social Media Communication
Campaign Management and Execution
This academic foundation laid the groundwork for my transition into
digital marketing and SEO specialization, where clear messaging,
audience targeting, and strategic positioning are vital for success.
Courses
Digital Marketing, Udemy
December 2024
References
Moses Ogola from Rarieda Community Fund-·-
Louis Odhiambo from KAPA OIL-·-
