Kevin Chapman

KEVIN CHAPMAN Costa Mesa, CA • --• www.linkedin.com/in/kevin-chapman www.lincolnbeard.com (pswd: keymaster) Accelerating business growth through award-winning creative direction and design. Senior Product Designer | UX Strategist | Creative Director With 15+ years of experience, I excel at solving complex problems through intuitive and user-centered design. Passionate about driving product success, I’ve led impactful launches that elevate brand perception, increase engagement, and deliver measurable business outcomes. My expertise spans UX strategy, product design, and creative direction, with a proven track record of optimizing workflows, reducing design debt, and enhancing customer journeys. I thrive on mentoring teams, fostering collaboration, and empowering others to push creative boundaries and achieve exceptional results. SIGNATURE STRENGTHS & AWARDS Skills: Wireframes • Design Workflows • Design Systems • Brand Guides • User Flows • Prototypes • User Experience Design • User Research • Design Mentorship • Brand Design & Strategy • Campaign Development Technologies: Adobe Creative Suite • Figma • Wrike • Jira • Slack Awards: 2018 FOLIO Digital Award Winner for User Experience for Entrepreneur.com relaunch RELEVANT PROFESSIONAL EXPERIENCE Elevate by Principal | 2023–Present Startup under Principal Financial Group serving as a growth vehicle and support ecosystem for small to medium-sized businesses. Senior Product Designer Promoted after driving user-centric design initiatives and delivering measurable results across multiple products. Collaborated cross-functionally to streamline complex processes, reduce design debt, and enhance customer journeys through intuitive and scalable design solutions. ●​ Increased registration 50% YoY by standing up a growth-focused, user-centric dashboard and optimizing user workflows. ●​ Developed and launched a self-service savings application allowing users to estimate potential savings based on supplier spend, empowering informed decision-making. ●​ Reduced design debt by identifying gaps in component consistency, implementing design system updates, and aligning UI standards with business goals. ●​ Streamlined GPO rostering and contract activation by improving automation and efficiency, ensuring scalability for future growth. ●​ Enhanced contract activation journey by refining key stages, including Salesforce data acquisition, customer spend analysis, and supplier engagement, driving higher contract success rates. ●​ Partnered closely with engineers, product managers, and stakeholders to ensure seamless handoffs, fostering a collaborative environment that delivered high-impact solutions. ●​ Collaborated with Senior UX Strategists across teams to ideate and push design outcomes, ensuring consistency and continuous improvement. Continued… KEVIN CHAPMAN | Page 2 - •- Senior Product Designer / Creative Director, Cartiga |- National legal finance and technology company providing products for attorneys and their clients and new marketing and data-driven business solutions for law firms. Selected to take ownership of product design elements standing up two brands, one of which had been stalled for over a year. Ran with projects, creating tone of voice, logo, and standards, delivering fully executed brands within five months. Empowered teams to meet goals and foster communication, creating open-department forums, twice weekly creative stand-up feedback sessions, and 1:1 check-ins with leads and associates. ●​ Improved lead acquisition 20%, analyzing customer feedback and potential client patterns to develop and implement high-converting lead generation form. ●​ Revamped workflows with UI/UX design for user flows, intake forms, and DSM. ●​ Crafted impactful campaigns and established brand guidelines resulting in increased user engagement and brand recognition. Product Designer, Massless |- Leading Web3 NFT startup company based in Europe that builds tech for creatives and developers. Created user experience workflows to increase NFT collection success rates. Contributed to experimental in-house product dashboards for user interface and data visualization. ●​ ●​ ●​ ●​ Increased NFT minting success rate by designing effective user journeys, boosting user engagement. Gathered customer insights to understand the market and target audience through rigorous research. Implemented proprietary DSM system to increase user satisfaction and reduce time to market. Fueled user engagement and product adoption, crafting graphics and user journeys for NFT launches of Angry Ape Army and Jungle Freaks. Product Designer (Contract), Salesforce |- US cloud-based software company home to world’s #1 CRM platform. Brought in to work on Lightning Design System with UI/UX team to ensure ADA compliance and anti-pattern audits. Designed and launched company-wide design kit, standardizing architecture diagram design. Consulted with two project evangelists and product lead to ensure company standards and objectives were upheld. ●​ Promoted best practice for architecture diagramming by scaling internally and externally licensing design kit through Lucidchart. ●​ Achieved 20% increase in social media engagement, creating visually engaging assets for TrailheadDX, the annual global developer event. EARLIER CAREER SNAPSHOT Principal Designer, Bob’s Watches |- Led mobile-first website redesign that increased revenue 30% and significantly improved lead conversion and user engagement. Enhanced performance and UX to drive customer acquisition and retention. Creative Director / Senior Designer, Box Components |- Directed brand strategy and digital UX for product launches in a startup environment. Improved customer engagement and conversion by optimizing digital journeys and leveraging mixed-methods user research. Senior Designer UI/UX, Entrepreneur.com |- Redesigned digital user experience across web properties, boosting engagement by over 75%. Spearheaded customer acquisition programs and collaborated with product, marketing, and engineering to align UX with business goals. EDUCATION KEVIN CHAPMAN | Page 2 - •- Bachelor of Arts (B.A.), Visual Communications, Westwood College, Anaheim CA