Kevin Chapman

As a Senior Product Designer and Customer Experience (CX) Strategist, I thrive at the intersection of human-centered design and business growth. With over 15 years of experience spanning startups and large enterprises, I have built a career around turning complexity into clarity. My focus is always on creating products, onboarding flows, and digital systems that not only look good but also drive real results for users and organizations.

My approach is rooted in empathy and data. Every project begins with understanding genuine user needs, business objectives, and technical requirements. I map out user journeys, prototype solutions, and iterate based on real insights instead of guesswork. Whether I am designing a self-service dashboard for business owners or streamlining contract activation for enterprise clients, my goal is to reduce friction, increase engagement, and deliver outcomes that matter.

Collaboration is central to my process. I have partnered with marketing, engineering, sales, and executive teams to launch features that boost user retention, accelerate onboarding, and unlock new revenue streams. My toolbox includes UX research, rapid prototyping, information architecture, and scalable design systems that help teams move faster and more efficiently.

Beyond design work, I am passionate about building strong team cultures and mentoring designers to reach their potential. I have led workshops, coached junior talent, and promoted design thinking throughout the product lifecycle.

Recent career highlights include:

• Driving a 380% increase in user growth for Elevate by Principal through targeted engagement strategies
• Reducing onboarding drop-off and contract activation time by 30% through guided flows and automation
• Designing mobile-first betting experiences for Levr and developing attorney intake tools for Cartiga to simplify legal services

Outside of my professional work, I enjoy staying active, spending time with family, and exploring new approaches to mental health and wellness. I believe that great work starts with a healthy mind and body.

If you are seeking a product designer who brings strategic thinking, business impact, and a collaborative spirit, let’s connect. I am always interested in taking on new challenges, whether that means optimizing existing experiences or building something new from scratch.