KENNEDY MUKULYA
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Specialist with over 3 years of experience in both Kenya and International markets. Proven
track record of developing and executing comprehensive SEO & LLM SEO strategies to improve organic search rankings and
drive targeted traffic to different digital platforms. Resulting in 25% expansion of online presence and visibility. Proficient in
overseeing digital marketing initiatives, including pay-per-click (PPC) campaigns, email marketing Klaviyo, Mailerlite &
HubSpot, and social media advertising, to maximize ROI and engagement. Experienced in conducting thorough keyword
research and competitor analysis to identify growth opportunities and optimize content for search engines, LLMs and users,
leading to 15% improvement of organic rankings. Web Shop optimization, Shopify Management: Product optimization,
promotions & site performance. Collaborating with internal teams to ensure website content, architecture, and other digital
assets are optimized for SEO. Adept at monitoring and reporting on digital marketing efforts, providing insights and
recommendations for continuous improvement, leading to a 30% enhancement of website visibility. Ready to bring a wealth of
experience and proven results to drive your digital marketing efforts to new heights.
SKILLS
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Ability to perform Technical SEO
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On-Page & Off-Page SEO
checks & Audits on a website
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SEO copywriting using AI tools
Proficient in SEO tools: Screaming
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Drafting and Implementing Digital
Frog, Google Keyword Planner,
GA4, & Google Search Console
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Graphic Design: Banners,
Flyers, & Posters
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Google Business
Profile Optimization
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Able to perform Local Search
Engine Optimization
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marketing strategies
Squarespace, Wix, Mailerlite
Editing
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Social Media Marketing & Management
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Asana and Trello Project Management
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Google Analytics 4, Google
Automated email & SMS
work flows
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Shopify Management: Product
optimization, promotions & site
performance
Expert at LLM Optimization
Ability to interpret SEO reports
and generate actionable insights
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Email marketing and Link building skills
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Proficient in Canva, & Adobe Photoshop
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LinkedIn Marketing & Automation
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Klaviyo, Mailerlite & HubSpot Email
Marketing
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Facebook Ads Manager, Google
AdWords
Tag Manage
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Setting up, optimizing and managing
Paid Ads across various channels
Excellent communication and project
management
website designing Platforms
• Klaviyo Marketing:
WordPress Web Designer & Video
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EXPERIENCE
Digital Marketing | SEO Specialist
Kodoh Voyages Limited
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Designed WordPress website.
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SEO optimization for website landing pages.
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Managed Social Media Platforms.
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Designed Banners, Flyers using Canva.
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Performed Technical SEO checks & Audits.
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Designed Mailerlite based website.
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Project Management using Asana and Trello Platforms.
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Email Marketing and Automation using Mailerlite Platform
SEO Specialist | Digital Marketing Specialist
upMention Limited | Delft, Nederland
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Sept 2024 – March 2026
Oct 2020 – Aug 2024
Developed and executed comprehensive SEO strategies & LLM SEO to improve organic search rankings and drive
targeted traffic to our digital platforms, resulting in a 25% expansion of online presence and visibility.
•
Oversaw digital marketing initiatives, including pay-per-click (PPC) campaigns, email marketing, and social
media advertising, large language model optimization strategies, to maximize ROI and engagement.
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Conducted thorough keyword research and analysis to identify growth opportunities and optimize content for search
engines, leading to a 15% improvement in search engine rankings.
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Developed and optimized automated email & SMS marketing flows in Klaviyo, driving customer retention and
revenue growth through data-driven segmentation and performance analytics.
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Managed end-to-end eCommerce operations on Shopify, optimizing product pages, executing promotional
campaigns, and improving site performance to enhance user experience and conversions.
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Collaborated with internal teams to ensure website content, architecture, and other digital assets are optimized for SEO.
•
Monitored and reported on digital marketing efforts, providing insights and recommendations for
continuous improvement, leading to a 30% enhancement in website visibility online.
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Stayed updated on industry trends and algorithm changes to adapt strategies and maintain competitive positioning.
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Collaborated with external agencies or vendors as needed.
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Carried out extensive market research and competitor analysis, implementing strategies that enhanced client’s
website performance, exceeding industry benchmarks by 10%.
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Successfully planned and executed end-to-end website migration of over 4 projects, ensuring seamless transitions and minimal
downtime, resulting in over 90% user satisfaction, maintaining keywords rankings and attracting new website visitors.
Business Processing Associate
ADEC Innovations | Kenya
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Data Entry and Validation on various systems.
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Data Capturing and processing different types of data, e.g., documents, and images.
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Worked on different projects and carried out any other work assigned to.
Oct 2017 – April 2019
EDUCATION
Diploma in Business Information Technology
2017
Mount Kenya University, Kenya
Kenya Certificate of Secondary Education
2010
Kabaa High School Secondary, Kenya
LANGUAGE
English
Proficient (2)
Swahili
Proficient (C2)
CERTIFICATIONS
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Digital Marketing | HubSpot | 2026
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Fundamentals of Digital Marketing | Google | 2026
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Micro1 certified Digital Marketing Specialist | Micro1 certification | 2026
Google Search Ads Certification | Google | 2026
REFERENCES
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Available upon request
