KELLEY BRAKSTAD
A dynamic, creative and business-focused HR Executive with experience gained in fast paced
and creative MNC's. Passion for coaching and developing programs to enable powerful
leadership to meet the challenges of business.
Hong Kong/UK | -/ - |-
Work experience
May 2018 - current
Principle Consultant
CReateHR
HR services, Training, Leadership, Management Coaching
2015 - 2018
HR Director - Supply Chain Operations & Talent Development - ASIA
VF Hong Kong Ltd
VF Corporation is an international lifestyle apparel operating across in Retail, Wholesale
and e-commerce channels.
Previous roles held in Asia: HRD - Direct to Consumer & Multi-channel
Development, and HR Shared Services - Asia; HRD - Timberland, Kipling & Global
Business Technology - Asia
Strategic Business Partner for VP's of each business unit across ASIA organisation,
thought partner for development of HR shared service centre, move to Retail-centric
culture and Talent Development to support Business growth.
Most recently, as part of the Supply Chain Operations Leadership team, drove and led
pro-active Talent Reviews which resulted in identifying development and succession
opportunities and enabled a 50% increase of successful internal rotations for
personal and career advancement. Through this process, I was able to implement
new training programs and further develop Career Lattice to support development.
In addition, I was part of a Leadership team to facilitate the in Millennial Plus
program which spanned across Asia Sourcing and Business organisations.
As part of the Talent Development Team, building and developing coaching and
feedback clinics to be implemented across both Sourcing and Business sides of the
organisation to support new global strategy and Purpose and Culture alignment for
the purpose of creating a High Performance Culture.
2012 - 2015
Senior HR Business Partner Jeanswear - EMEA
VF Europe BVBA
Strategic Partner to Brand Management teams with EMEA responsibility, supporting
Wholesale, Retail Head office (Full Price, Factory Outlet, e-comm) and Supply Chain
Operations to achieve efficiency and business strategy goals.
Additional responsibility within Supply Chain for manufacturing plant in Turkey.
Reporting to the Vice President, Brand HR, dotted line to Brand Presidents and
Coalition President.
Collaborate with internal partners to design relevant initiatives and projects to
support strategic planning.
Participate and lead HR initiatives: Talent Acquisition Project, VF Europe Mobility
Program Review.
Organisational strategic resource planning and talent management across client
group addressing structure, job design, talent gaps, development plans, succession
plans, retention and recruitment needs.
Organisational Development: Engage the line in the development of people through
proactive career planning, coaching and leadership competency development. Deliver
training/workshop facilitation: skills capabilities, behaviour competencies and
leadership.
2007 - 2012
HR Manager
Polo Ralph Lauren Europe
Polo Ralph Lauren is a globally recognised luxury lifestyle brand with both Retail and
Wholesale divisions
A Business Partner service approach with responsibility across Wholesale, Retail Head
office (Full Price and Factory Outlet) and Shared Service client groups. Reporting to
the HR Senior Director.
Responsible for Talent Acquisition across a variety of specialist positions: IT,
Warehousing, Sartorial specialists, Creative Visual specialists, Marketing & PR and
Buying & Planning.
Employee Relations: Conducting and coaching Managers through both informal and
formal employee management including but not limited to Grievance and Disciplinary
policies and procedures, performance management, career development and skills
and behaviour coaching
Compensation and Benefits: Partner with US and Geneva Team to manage corporate
benefits and Expat agreements. Part of larger EU team to produce and deliver
benchmarking data and analysis to assist in decision making on salary structures and
annual salary increases. Participated in Job Mapping project in anticipation for SAP.
Responsible for payroll sign off.
Change management: Created and implemented competencies for Head Office Retail,
using business data and existing communication to roll out of new competencies and
general principles to influence recruitment, provide greater clarity of expectations in
roles, and succession planning.
Talent Development: Coordinated and managed restructure and ensuring any
subsequent redundancies are handled sensitively and in accordance with legislation
in liaison with legal advisors. Performance Management training and process
management through to preparation of management documents for Review Board
meetings
2005 - 2007
HR & Training Adviser
Eisai Ltd
Eisai Ltd is a Japanese pharmaceutical company, ranked within the top 20 pharmaceuticals
globally with a global turnover of£ 2.6 billion
Reporting to the Head of HR, my role was to provide a comprehensive Human
Resources service to the Eisai Global Clinical Development(EGC) division
Restructured recruitment process and coordinated recruitment activity within a team
to deliver a 50% growth in headcount.
Key member of a team which included Clinical Compliance and the US Training and
Development staff, to develop, test and successfully pilot an e-learning initiative.
Representative in various working groups including change management and an
innovation project to deliver initiatives to increase efficient harmonisation of global
study team groups
Co-editor of the quarterly newsletter for the global R&D operations
Talent Management and Employee Relations
2002 - 2005
HR Manager
Added Value (part of the WPP Group)
Added Value is a marketing consultancy committed to creating transformational growth
through impact branding
2000 - 2002
HR Coordinator
Added Value
Reporting to the Managing Director, my role was to provide generalist operational
and strategic advisory/coaching HR support to deliver the continued growth to meet
the needs of the business.
Full responsibility for the management of the recruitment process from job analysis
through to selection at all levels.
Led and managed benefit initiatives to improve overall employee satisfaction and
enable competitive packages to attract candidates.
Policy development in alignment with Employment Law and parent company (WPP)
policies e.g. Sarbanes-Oxley, EU working time directive
Talent development : Design and facilitate company induction programme as well as
responsible for the design, implementation and monitoring of Competency based
selection and 360 feedback appraisal system.
Education
1997 - 1998
MA Education programme
ANTIOCH UNIVERSITY
Seattle, Washington
Professional Education Certification - Secondary Biology
1992 - 1996
Bachelor of Science (BSc) –Zoology
UNIVERSITY OF WASHINGTON
Seattle, Washington
Certificate of High Scholarship
Hughes Undergraduate Research Internship – Biological Oceanography Lab
Friday Harbour Laboratories Campus based coursework and research – published
paper 1995
Projects
May 2018 - HR Board Advisor - Goama Ptd. (Go Games - Singapore & UAE)
Providing strategic HR Leadership, mentoring and ESOP program development for an Asia Start up Tech Company:
'Netflix of mobile gaming' provider to SE Asia. Currently in Seed funding phase.
Professional certifications
MALPAS /BPP PROFESSIONAL EDUCATION - UK (2005)
CIPD Flexible Learning programme – CIPD Associate Human Resources
DDI Facilitation Skills Certification (2014)
Lominger Leadership Architect™ Competency Tools Certification (2017)
Performance & Ontological Coaching Workshop (2017)
Enrolled in Conversational Intelligence™ Certification course (June 2018) - Judith E. Glaser
C-IQ certification will enable me to expand my portfolio of frameworks, tools and techniques to support Organisational,
Team and Individual development and transformation