Katleho Joy Molekwa
Portfolio • LinkedIn
Professional Summary
Experienced Paid Media Specialist with over 3 years managing and optimizing advertising campaigns across
Google Ads, Meta, LinkedIn, TikTok, YouTube, and Bing Ads. Skilled in audience segmentation, data-driven
decision making, and maximizing ROAS for eCommerce and lead-generation campaigns.
Also experienced in social media strategy and content creation, including developing content calendars,
designing visuals with Canva, crafting engaging posts, and monitoring metrics to optimize reach and
engagement. Proficient in Meta Business Suite, Hootsuite, and Buffer. Reporting performance and provide
actionable insights. Highly collaborative and detail-oriented.
Experience
Marketing and Client Support Specialist
The Global Bizniz
Johannesburg, South Africa(Remote-Part Time)
July 2025 – October 2025
Media Buying & Performance:
● Managed and optimized eCommerce ad accounts across Google, Meta, TikTok, and LinkedIn Ads.
● Developed and executed data-driven ad strategies that increased online sales by 25% and generated 30%
more qualified leads through improved targeting, creative testing, and bidding optimization.
● Reduced cost per lead (CPL) by 18% by reallocating budgets and refining audience segmentation.
● Conducted A/B tests on ad creatives, audiences, and copy, leading to a 12% increase in CTR and
stronger conversion performance.
● Used Google Analytics and CRM insights to refine remarketing campaigns and boost engagement by
20%.
● Delivered structured campaign reports and insights to improve ROI and client decision-making.
Content Creation & Social Media Management:
● Developed and executed social media strategies to build brand presence and drive audience engagement.
● Used Canva to design professional visuals and graphics aligned with brand guidelines.
● Planned and maintained a content calendar, ensuring consistent posting schedules and timely campaign
rollouts.
● Monitored social media metrics (reach, engagement, CTR) to evaluate performance and adjust strategies
accordingly.
● Scheduled and published posts across multiple platforms to maintain a steady online presence.
Google Assistant
Paid House Media
United Kingdom (Remote)
January 2025 – March 2025
● Supported the execution and optimization of Google and Meta Ads campaigns across multiple client
accounts.
● Worked alongside senior strategists to implement data-driven optimizations and ad performance
improvements.
● Resolved poor ad relevance issues by refining keyword targeting and updating ad copy, leading to a
10% increase in CTR.
● Addressed inconsistent conversion tracking by helping configure Google Tag Manager and ensuring
proper goal setup in Google Analytics.
● Helped manage over- and under-spending by assisting with weekly budget pacing reviews and adjusting
bidding strategies.
● Improved visibility of low-performing ads by contributing to better audience segmentation and
restructuring of ad groups.
Google Ads Specialist
Happy Haitian Education
Hinche, Haiti (Remote)
August 2024 – November 2024
● Developed Google Ads campaigns on Search and Display networks, addressing low conversion rates
and improving them by 30% through detailed audience targeting and ad copy optimization.
● Overcame issues with poor keyword targeting by conducting in-depth keyword research and refining ad
groups, resulting in a 20% boost in website traffic.
● Resolved declining CTR by testing and enhancing ad copy, achieving a 15% improvement.
● Managed budget constraints effectively by optimizing bidding strategies, reducing CPC by 12% while
maintaining lead volume through weekly performance adjustments.
Google Ads Specialist
Art In the Park
New York, United States (Remote)
July 2024 – November 2024
● Increased website engagement by 25% despite limited ad budget by creating high-performing
campaigns tailored to target demographics.
● Addressed poor lead quality by implementing advanced media buying strategies, improving lead
relevance and quality by 10%.
● Tackled inefficiencies in performance tracking by developing dashboards using Google Analytics,
Looker, and Data Studio, providing stakeholders with actionable insights to enhance future campaigns.
Google AdWords Intern
The Love Story Media, Inc.
Los Angeles, United States (Remote)
July 2024 – September 2024
● Contributed to a 15% improvement in ROI by identifying and addressing inefficiencies in ad group
structuring and bidding strategies.
● Resolved high CPC issues by refining keyword targeting and implementing automated bidding,
reducing CPC by 20%.
● Overcame challenges with inaccurate conversion tracking by configuring Google Tag Manager, ensuring
precise reporting and data analysis.
● Supported the Marketing team in addressing low product visibility on Wordpress, optimizing product
pages for Google Ads campaigns and increasing product sales by 18%.
Lead Generation Intern
Ally
United States (Remote)
May 2024 – July 2024
● Solved low lead quality issues by implementing targeted research methodologies, increasing successful
contact rates by 40%.
● Addressed inefficiencies in outreach by analyzing data and adjusting approaches, boosting outreach
effectiveness by 30%.
● Improved audience segmentation strategies, enhancing the relevance of acquired leads for better
conversion rates.
Marketing Intern
English Language and Literature
Utah, United States (Remote)
April 2024 – May 2024
● Tackled low local search visibility by optimizing Google My Business listings, achieving a 20%
improvement using best practices.
● Resolved stagnant organic traffic growth by executing tailored SEO strategies, leading to a 10% increase
in organic traffic within one month.
● Provided actionable insights by analyzing data and addressing performance gaps, boosting marketing
effectiveness by 15%.
Ads Specialist
Freelancer
United States (Remote)
June 2022 – March 2024
● Worked with a variety of e-commerce and brands across the United States and the United Kingdom,
managing ad campaigns on TikTok, Facebook, and Instagram Ads.
● Brands: Cierra Candle and Soap Making Supplies, The Lucky Penny General Store, Precision
Sonar, So Little, Sarah O. Jewelry, BinIt, and Sutera.
● Developed and executed ad campaigns for beauty, home supplies, jewelry, and baby products, focusing
on driving sales and increasing brand visibility.
● Created seasonal and product-focused campaigns to enhance engagement and boost consumer interest.
● Utilized advanced audience targeting and optimization strategies to improve ad performance and ROI.
● Collaborated with content creators and influencers to produce compelling, high-performing ad content.
● Designed and implemented geo-targeted ad strategies to drive local sales growth for clients. Worked
with Shopify stores to optimize ad campaigns, ensuring seamless integration between ads and product
offerings.
● Delivered detailed reports and insights using Meta Business Suite and TikTok Ads Manager
Skills
Technical: Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, Microsoft Office Suite (Word,
Excel, PowerPoint), Google Analytics (GA4), Google Tag Manager, Google Data Studio, Looker Studio,
Facebook Pixel and Conversion API, UTM Parameters and Campaign Tracking, HubSpot, Hootsuite, Buffer,
Canva, Google Search Console, Moz, Ahrefs, Shopify, WooCommerce, BigCommerce, Magento
Professional Skills: Retargeting and Custom Audiences, Campaign Strategy and Optimization, Ad Copywriting
and Split Testing, Keyword Research and Google Keyword Planner, Bid Management and CPA Strategies,
Campaign Reporting and Performance Analysis, A/B Testing, Search Engine Marketing (SEM), Audience
Segmentation, Search Engine Optimization (SEO), Communication and Written Skills, Marketing Strategies and
Brand Awareness
GREENDALE SCHOOL
High School Diploma
Education
Certifications
Google Analytics – Google Skillshop
Fundamentals of Digital Marketing – Google Skillshop
Google Ads Certifications – Google Skillshop
Copywriting - Alison
Digital Advertising - HubSpot Academy
Social Media Marketing - HubSpot Academy
HubSpot Sales Hub Software - HubSpot Academy
South Africa, Mpumalanga, Emalahleni
