Katherine Anne D. Ambat

I'm an EdTech Content Strategist and Writer with expertise in creating SEO-driven content, instructional design, and curriculum development. My background in psychology and education enables me to combine data analysis and project management with engaging, optimized materials tailored for online learning environments.

I bring several core skills to my work:

• Creative and Research Writing: My writing focuses on clarity, engagement, and value for learners.
• Research and Data Analysis: Using analytics and feedback, I continually refine content to maximize quality and impact.
• Project Management: I coordinate timelines and maintain high standards for every project, ensuring seamless teamwork.
• SEO and Generative AI: With SEO expertise, I drive content visibility, and my knowledge of LLMs and AI tools keeps my approach innovative and current.
• Website Development and Management: I have experience in CMS and website design.

My educational background includes a Master’s in Developmental Psychology (ongoing) and a Bachelor’s in Psychology from Miriam College. This academic experience has provided a solid foundation in research, data analysis, academic writing, and scientific paper development, all of which deepen my approach to content creation and optimization.

In terms of work experience, I’ve developed a versatile skill set across several roles:

• As a Freelance EdTech Content Strategist/ESL Trainer, I create SEO-driven, interactive materials for ESL learners, enhancing engagement through multimedia integration and data-driven refinements.
• At Neungyule Eduphone, I led QA, training, and research development, producing instructional guides and rubrics, training instructors, and implementing SEO best practices to maintain high-quality educational content.
• During my time as a Life Skills Teacher & Life Coach at Reedley International School, I developed life skills curriculum modules that applied real-world learning, using storytelling and creative techniques to foster practical engagement for students.

I thrive on integrating educational expertise, technical skills, and creativity to build impactful, high-quality learning materials tailored to the digital space.