Katelyn Unterborn

Katelyn Unterborn

$30/hr
I'm a full-time content strategist that specializes in SEO and UX content writing and editing.
Reply rate:
-
Availability:
Hourly ($/hour)
Location:
Charlottesville, Virginia, United States
Experience:
6 years
Katelyn Unterborn 114 Morgan Ct. Charlottesville, VA 22903 (585)-- PROFESSIONAL EXPERIENCE: o Google Suite/Microsoft Office o ADDIE o Agile/Sprint Workflow o o o Learning Management Systems (LMS) UX/UI Content Management Systems (CMS) o o o Project Management Instructional Design Web Design iFactory – Content Strategist April 2022 - Present ● Overseeing and implementing a content strategy for client projects, including helping clients organize their current content and helping them roadmap toward future content creation ● Building a relationship with clients to understand what makes them unique and finding a way to express that through content: conduct content audits, branding exercises, and work across disciplines to ensure content and brand voice fit client goals and objectives ● UX & SEO copywriting, copyediting, and managing writers to ensure consistency across websites and marketing materials ● Creating new deliverables that serve our clients and helped the company bring in more than $100k in the first year Antech Systems Inc. – Content Strategist/Instructional Systems Designer June 2019 - April 2022 ● Working with subject matter experts to survey, inventory, and map curriculum to be transformed for a new online learning platform, PAVILION, created for DoD Public Affairs and Visual Information users ● Creating a sustainable workflow and content strategy that is scalable and can be replicated by the client to create future content and maintain the site in a dynamic work environment ● Developing and maintaining rules for the authoring, designing, and populating of over 350 learning objects to create the best user experience LearnZillion - Intern April 2017 - May 2019 ● Assisting with academic team projects to develop classroom-ready, teacher-friendly curricular materials ● Building out over 100 lessons and resources for EL Education Curriculum and Guidebooks Curriculum on the eLearning platform Smithsonian Enterprises - Instructional Designer Intern August 2018 - May 2019 ● Developing content and building a Massive Open Online Course (MOOC) for teachers to implement the C3 Method for Teaching Historical Inquiry with Objects from the Smithsonian Institution on Smithsonian’s Edx ● Coordinating beta-testing with teachers and administrators to gather feedback to improve the design, content, and usability of the course ● Transferring and designing content and creating the assessment for Smithsonian’s Star Trek: Inspiring Culture and Technology with over 1700 adult learners registered for the course ● Working with the SME to develop and run Power and Responsibility course on EdX from Harvard Extension School VOLUNTEER WORK: Sexual Assault Research Agency (SARA) of Charlottesville - ER Advocate and Hotline Volunteer Supporting survivors by accompanying them to the ER and taking phone calls on the hotline around the clock Girls On the Run - Board Member Supporting the strategic goals, fundraising needs, and overall mission to help young girls gain confidence and make everlasting friendships PROFESSIONAL DEVELOPMENT/CERTIFICATIONS: ݀Public Trust Security Clearance ݀New York State 7-12 Social Studies Teaching Certification ݀Brain Traffic: Content Strategy ݀Udemy Coding for Writers: Basic Programming & JSON ݀Content Marketing Institute Complete Curriculum EDUCATION: George Mason University ·Fairfax, Virginia August 2017 – May 2019 Master of Arts in History and Graduate Certificate in Digital Humanities · GPA: 3.76/4.0 St. Bonaventure University ·Olean, New York ·May 2017 Bachelor of Arts in History with minor in Secondary Education ·GPA: 3.86/4.0
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