K A R E N
H E W E L L
S U M M A R Y
I am one part strategist, one part storyteller. I believe that great creative work is a team sport
and that breakthrough results come from collaboration. I'm looking for additional projects and
collaborative opportunities to supplement my current marketing work.
P R O F E S S I O N A L
E X P E R I E N C E
Customer Success
Marketing Manager
Spear Education
December 2019 - Current
Develop integrated digital marketing strategies for B2B and B2C clients,
including gathering insights from and collaborating with subject matter experts
in SEO, link development, paid media, and lead nurture.
Achievements: Development and launch of internal Customer Success Knowledge
Base for sales and success team use; Launch of first integrated case study
campaign; creation and launch of in-platform notification strategy in collaboration
with Product and Development teams
Owner / Content Strategist
Candidly Consulting
December 2017 - December 2019
Develop content strategy, editorial planning, branding and brand positioning
and strategic copywriting support for a variety of B2C and B2B clients,
including: Solstice Consulting, LimeLight CRM, St. Ives Group, The People
Brand, Sidetone, HealthTek, LINK Staffing, Drawbackwards, Lugbug
Digital / Content Strategist
Investis Digital (Vertical Measures)
March 2019 - Current
Develop integrated digital marketing strategies for B2B and B2C clients,
including gathering insights from and collaborating with subject matter experts
in SEO, link development, paid media, and lead nurture.
Content Strategy Manager
Brooklyn Bedding
Phoenix, Arizona
November 2017 - July 2018
Develop cohesive content strategy for all Brooklyn Bedding-owned domains,
including four partner websites and 3 review sites
Manage planning, creation, publishing and revision of all content on websites
Senior Content Specialist/Strategist
SquarePlanet
Phoenix, Arizona
March 2017 - November 2017
Craft content for branding and presentation strategy for multiple fortune 500
companies, leading multiple content creation efforts with team of designers
Develop content marketing efforts for SquarePlanet and partner businesses
Content Team Leader
Buffalo Tours
Hanoi, Vietnam
August 2014 - June 2016
Led small team of writers and designers in development and management of all
brand content, including blog, social media and video, and managed all brand
copywriting for web and print collateral for B2B and B2C audiences
E D U C A T I O N
E X P E R T I S E
Content marketing and strategy
2007 - 2011
Bachelor of Science, Human Development
Arizona State University
Club Varsity Rowing, One-Year Study Abroad (Denmark)
2017
Storytelling and Content Strategy (Prof. Certificate)
University of Washington
Email marketing strategy
Blogging and editorial planning
Thought leadership ghostwriting
Web copywriting and strategy
