Syed Kanza Zaidi
Kathmandu, Nepal/ Islamabad, Pakistan|-/- |-|
www.linkedin.com/in/kanza-zaidi-1688baa6
Profile Summary
Performance-driven Digital Marketing Specialist with expertise in SEO, content strategy, and AI-powered
copywriting. Google-certified with hands-on experience in SurferSEO, Upword, and Anyword, optimizing
digital campaigns for maximum visibility and engagement. Skilled in data-driven marketing, conversion
optimization, and audience targeting to drive brand growth and online success.
Professional Experience
Lecturer- Fazaia College of Education For Women, Peshawar, Pakistan
Feb 2016 – Feb 2017
Instructed 150+ undergraduate students in computer and management courses, achieving a 90%
course completion rate; led digital skills training for 200+ students, increasing digital proficiency by 50%.
Managed a computer lab with 30+ workstations, ensuring 99% uptime and technical support;
integrated technology in teaching, boosting student engagement by 25% based on feedback and
performance.
Content/Academic Writer
Oct 2015- Jan 2016
Delivered 100+ high-quality articles, blogs, book reviews, essays, and research papers for clients in
education, business, and technology, maintaining a 95% client satisfaction rate and 100% on-time
delivery.
Developed well-researched, SEO-friendly, and academically sound content that boosted readability
by 30% and helped increase client retention by 20%.
Sub National Governance Programme, Oxford Policy- Intern
April 2014- June 2014
Supported the rollout of Output-Based Budgeting within the public financial management systems
across regional departments, improving budget planning efficiency by 15% and identifying cost-saving
opportunities of 10% of expenditures.
Contributed to policy briefs and reporting tools that enhanced fiscal transparency and advanced
sustainable development goals and governance reforms.
Dot net Developer- Xerorsoft Software House, IT Park, Peshawar
May 2013 - Oct 2013
Developed and deployed an automobile registration database managing 2,000+ vehicle records,
cutting data processing time by 50%.
Built scalable .NET backend and frontend systems supporting 500 concurrent users; worked with a
team to boost functionality by 30% and improve load times by 25%.
Projects
Inventory Management System|SQL, .net framework
Co-developed a point-of-sale and inventory system for a garment shop, enabling real-time
tracking of 1,000+ SKUs and reducing inventory discrepancies by 45%.
Built the system using SQL and .NET, automating sales reporting and cutting manual recordkeeping by 60%, leading to a 30% faster checkout process and improved inventory accuracy.
Application Softwares-Mindset Headset|.net framework
Developed a brain-computer interface using the NeuroSky Mindset Headset to process
brainwaves and generate real-time MIDI tones, with 80% of test users reporting increased
relaxation; also built a blink-detection module with 90–95% click accuracy for accessibility use.
Designed and implemented a full-stack .NET application integrating real-time signal input and
logic-based responses, achieving consistent performance with sub-200ms response times for
blink-triggered actions.
Business Report| Word, PowerPoint
A detailed business report was prepared for a local company facing financial issues, analyzing key
metrics like profit margins, liquidity ratios, and inventory turnover.
Accounting-based recommendations were made to cut overhead costs by up to 20% and
improve inventory turnover from 3.7 to 5.
Marketing Strategy for a Product| Word , PowerPoint
Developed and presented a data-driven marketing strategy for launching an SOS charger,
covering all 4Ps: Product, Price, Place, and Promotion.
Strategy included targeting 50,000+ potential customers in 1st Quarter through three distribution
channels and competitive pricing analysis.
Planning Commission- I (PC-I)- Advance Project Management|Excel , word, PowerPoint
Prepared and presented a complete PC-I (Planning Commission Form-I) for the "Solarization of
the Academic Block of IMsciences," detailing technical, financial, and environmental aspects.
The proposal covered a 100 kW solar power system with a projected cost of PKR 15 million,
aiming to reduce electricity expenses by 40% annually.
Financial Statement Analysis- Report| Word, Excel, PowerPoint
Conducted comprehensive financial statement analysis of publicly listed company Mirpurkhas
Sugar Mills, evaluating income statements, balance sheets, and cash flows over a five-year period.
Assessed key financial ratios: profitability, liquidity, and solvency and identified a 15% decline in
net profit margin and a 10% increase in debt-to-equity ratio.
Thesis Report Writing|Excel,Word, PowerPoint
Completed a thesis report writing on "Corporate Governance and Its Effect on Firm
Performance" using data from 50+ non-financial firms listed on the KSE-100 index.
Conducted statistical analysis using Gretl software, examining variables such as board size,
ownership structure, and audit committees, and identified governance factors contributing to up
to 18% variation in firm performance.
Technical skills
Analytical tools: Google ads, Google Analytics, Mailchimp, Hubspot, SEO, constant contact
Application softwares: Microsoft office, Microsoft Visio, Microsoft Project, Gretl, SPSS
Education
Institute of Management Sciences, Peshawar, Pakistan- MBA (Masters in Business Administration)
University of Engineering and Technology, Peshawar, Pakistan - Bachelors of Computer Science
Extracurricular Activities /Certifications/Courses
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Google Certification in Digital Marketing
Digital Marketing full course - Udemy
AI Enhanced Copywriting- SurferSEO, Upword, Anyword
Design and fabrication of a LEGO Robot and compete at a National Level in National Engineering
Robotics competition held in National University of Science and Technology, Pakistan
Web developer in making of Computer Science department website, University of Engineering and
Technology Peshawar.
