Kanza Zaidi

I am a driven and future-ready digital marketing professional with a robust foundation in computer science, an MBA, and a recently reignited passion for marketing, content, and technology. After an eight-year parenting break, I’ve returned to the professional sphere with sharpened focus, upgraded skills, and a fresh perspective equipped to thrive in today’s fast-paced digital world.

I have completed the Google Career Certificate in Digital Marketing & E-commerce, gaining hands-on experience in SEO, SEM, email marketing, data analytics, and e-commerce operations. To complement this, I undertook a comprehensive Udemy course in digital marketing, where I specialized in SEO, social media strategy, and most importantly conversion-focused copywriting. Through detailed modules and projects, I learned how to write persuasive headlines, structure high-converting landing pages, and craft compelling calls to action.

Building on this, I immersed myself in the cutting-edge world of AI-enhanced copywriting, completing a dedicated course using SurferSEO, Anyword, and Upword**.** These tools have transformed how I approach content creation allowing me to blend data-driven insights with creativity to write content that not only ranks but also resonates. Whether I’m optimizing blog posts for semantic relevance with SurferSEO, generating high-performing ad copy with Anyword, or synthesizing research into powerful narratives using Upword, I now create copy that is agile, strategic, and results-driven.

My background in computer science adds a unique dimension because I understand technical SEO, website structure, and the interplay between user experience and backend performance. I’m also fluent in tools like Google Analytics, Google Ads, and keyword research platforms.

One of my standout strengths is the ability to translate complex technical or academic material into engaging, easy-to-digest articles. A skill I’ve applied in recent freelance and content marketing projects. I work remotely with precision and professionalism, balancing creativity with deadlines and strategic objectives.

Above all, I bring a growth mindset and a story of reinvention. I’m not just keeping pace with the digital world. I am actively shaping my place within it. I’m now seeking remote opportunities where I can contribute fresh thinking, exceptional copywriting, and a versatile digital skill set to teams that value clarity, impact, and innovation.