K A N U P R I YA G AT H O R I A
Bangalore, Karnataka • - •-• LinkedIn
A dynamic and results-driven professional with 3.5+ years of combined experience in business analysis, project and product
management, and digital marketing. Brings a strong foundation in corporate environments, with a focus on customer-centric solutions,
process optimization, and cross-functional collaboration. Adept at bridging technical and functional domains to deliver strategic, datadriven solutions that drive business growth, enhance user experience, and improve operational efficiency.
Experience
Product Manager (ASL) – Solution Delivery | Brane Enterprise | Bangalore, India
JAN 2024 – FEB 2025
• Conducted market analysis, feasibility studies, and iterative testing to identify and validate new use cases
• Compared emerging use cases with industry leaders, assessing functionality and UI/UX to enhance competitive advantage
• Authored over 300+ user stories, resulting in faster development cycles and improved stakeholder visibility
• Developed scalable product solutions with seamless system integration and user-friendly UI, aligning with business goals
• Spearheaded the development and deployment of no-code/low-code solutions, accelerating time-to-market by 60%
• Wrote clear and testable acceptance criteria using bullet lists and Gherkin syntax (Given–When–Then), ensuring shared
understanding across development and QA teams and reducing ambiguity during implementation
• Industry Experience - Professional Services, Non-Profit & Social Impact, Aviation & Aerospace
Business Analyst | Capgemini India | Mumbai, India
MAY 20 21 – APRIL 2022
• Analyzed clients existing software systems and business operations to identify inefficiencies, gaps, and areas for improvement
• Gathered business requirements, translating them into functional specifications to drive software enhancements
• Demonstrated strong understanding of system architecture, APIs and database integration to craft technically feasible,
scalable, and developer-friendly user stories that accelerated implementation and reduced rework
• Worked with cross-functional teams to oversee design, planning, and functional testing, ensuring seamless software rollouts
• Created and maintained a strategic product roadmap for mobile and web applications, aligning business goals with user needs
• Industry Experience - Logistics, Agriculture, and Construction Equipment
Freelance Engagements & Specialized Projects
JUN 2022 – OCT 2023
Freelance Associate Project Manager | Self Employed Projects
• Supported senior project managers in planning, executing, and closing projects across industries such as IT and healthcare
• Defined and maintained the product roadmap aligned with business objectives and stakeholder expectations, resulting in a
20% increase in feature adoption
• Managed a prioritized product backlog for an enterprise infrastructure management system, working across 10+ Agile sprints
to deliver iterative enhancements
• Created and maintained clear, concise, and testable user stories with well-defined acceptance criteria to guide development
teams effectively
• Developed and managed project documentation, including Business requirement document, charters, and schedulers
• Facilitated communication among stakeholders to ensure alignment on project objectives and deliverables
• Tracked project timelines and identified delays to maintain project progress and adherence to deadlines
Freelance Email Automation and Strategy Specialist | Self Employed Projects
• Designed and executed email marketing campaigns for clients in the SaaS, logistics, and nonprofit sectors, resulting in an
average 14% increase in email engagement
• Built and optimized automated email workflows (welcome series, abandoned cart, re-engagement)
• Conducted A/B testing on subject lines, CTAs, and content, improving open rates by 10% and click-through rates by 8%
• Collaborated with clients to align email strategies with overall marketing goals and brand voice
Internship
Market Development and Brand Building Intern | MBAtrek Pvt. Ltd
APR 2020 – MAY 2020
• Planned and implemented studies to assess market and evaluated results to enhance e-mail marketing campaigns
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
• Increased brand recognition in target audience through creative promotion and email marketing campaigns
• Technology used - Excel, Google Analytics, MailChimp, Canva
Skills
Technical Purview
• Marketing Tools - TweetDeck, Radian6, Hubspot, Hootsuite, Office Suite, MailChimp
• Analytical Tools - MS Excel, Basic SQL
• Project Management - DevOps Azure, JIRA, Trello, Confluence
• Design Tools – Figma, Notion, Lucidchart
Core Competencies
Market Research and Documentation • Campaign Lifecycle Management • Business Process Re-engineering • Stakeholder
Management • Requirement Management • Product Management • Technical Documentation • B2B Saas • User-Centric Thinking •
Backlog Management • Communication & Storytelling Release • Planning & Go-to-Market Execution • Sprint Planning, Reviews &
Retrospectives • Feature Definition & MVP Scoping • Communication & Storytelling
Technical Literacy
System Architecture Understanding • Basic API Concepts • CI/CD Awareness • Wireframing & Prototyping Collaboration (e.g., Figma)
• Workflow Automation • Version Control Awareness
Education
FEB 2021
M.B.A. | Indian Institute of Management, Rohtak
Majors – Marketing and Strategy, Business Analytics
Winner, Startup Triathlon 3.0
Executive Member – Explor Club, RAW Club
Coordinator – Placement Preparation Committee
MAY 2019
B.E. | Madhav Institute of Technology & Science, Gwalior
Branch – Computer Science Engineering
Member – Computer Society of India
