Kanupriya Gathoria

Hi, I’m Kanupriya Gathoria – a Product Manager and Business Analyst with over 3.5 years of diverse experience in building digital products, driving business transformation, and streamlining project execution for startups and enterprises alike. With a strong foundation in SaaS, logistics, healthcare, aviation, and nonprofit sectors, I bring a unique mix of strategic thinking, user empathy, and technical understanding to every project I take on.

My journey started with a background in Computer Science Engineering, followed by an MBA in Marketing and Strategy from IIM Rohtak. Over the years, I’ve contributed to end-to-end product lifecycle management—from market research and feasibility studies to roadmap planning, backlog grooming, and launch execution. I specialize in creating scalable, user-friendly solutions that are backed by real user needs and business objectives.

As a freelancer, I’ve worked with clients across industries to define clear project scopes, develop MVPs, write over 300+ detailed user stories (including Gherkin syntax), and implement low-code/no-code solutions to speed up delivery timelines by as much as 60%. I’m comfortable navigating ambiguity, aligning diverse stakeholders, and breaking down complex ideas into actionable development tasks.

Beyond traditional product management, I also bring hands-on expertise in business analysis, requirement documentation, stakeholder engagement, and marketing automation. I’ve led email strategy and automation projects that improved engagement rates and contributed directly to growth metrics for clients in SaaS and services-based domains.

I believe the best products are built when strategy, empathy, and execution come together. My approach is collaborative and transparent—I take the time to understand your business goals, your users’ pain points, and your technical constraints before proposing solutions. Whether you’re looking to build a product from scratch, improve an existing workflow, or need a structured roadmap to guide development, I can help bring clarity and momentum to your vision.

Let’s work together to turn your ideas into impactful, efficient, and scalable digital experiences. I'm excited to contribute to projects where I can add real value and help you move forward with confidence.