Kanica

CONTACT Kanica Yadav Phone: Personal Email: LinkedIn: --linkedin.com/in/kanicayadav Summary  Certified Digital & Search Engine Marketing professional with over 14 years of global experience in Project Management, Digital Marketing Strategies & Consulting - Search Engine Optimization, Social Media, Google AdWords, Web Analytics, Lead Generation, Conversion Techniques, Project Management & managing crossfunctional teams.  Senior Manager with a passion for customer/user experience, digital optimization, technology learning and change. Translate strategies into action plans; deliver structure, clarity, and creativity to new business initiatives; collaborate across and at all levels.  A sharp communicator with a head for marketing and a knack for thinking outside the box, I have a passion for effective & dynamic online marketing strategies to drive sales, engagement & profitable business growth.  Business growth strategist who helps business owners, decision makers, and professionals use digital marketing methods to increase sales, ROI and leads for their companies. Skills & Expertise  Project Management  Business Analyst  Customer Growth & Retention  Conversion Architecture & Design  Omni-Channel Strategies  Business Intelligence & Analytics  E-commerce Marketing  Digital Transformation  Sales Colateral & Support Experience MacRAE’S (Owen Media Partners) Mississauga, ON MAY 2016 – DEC2018 Digital Marketing Project Manager As a Digital Marketing Project Manager, I have the responsibility to oversee the teams and initiatives for the digital re-platforming and strategies of MacRAE’s clients. These strategies drive customer acquisition and engagement to maximize market share while driving brand consistency. Key responsibilities are:  Create and manage timelines for projects. Track progress and budget for client, agency and partners – managing stakeholders to follow timelines and meet deadlines.  Develop and maintain Project Plans, detailed Timelines, Estimates, Scope of Works and Change Requests  Develop customized online programs and digital marketing strategies, defining high-level enterprise digital architectures for small, midsize to large organizations for digital transformation  Complete ownership of planning and execution of projects by managing project scope, requirements, changes, and priorities. Use appropriate statistics and metrics to determine and convey impact on budget, timelines and risk factors.  Provide clear instructions and feedback to internal teams (design, development, etc.) and communicate with the team and ensure all members are on board with delegated tasks  Enabling continuous improvements in organizational data quality, data reporting, and data visualization activities and achieving sustainable outcomes and measureable benefits  Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, and analytics/insight generation  Educate clients on the importance of developing a sound marketing strategy, based on their individual business needs and goals and drive ROI using proprietary and cutting-edge content and audience targeting techniques.  Raise and track issues and conflicts, resolve project issues and escalate to management and client as required  Work collaboratively with cross-functional teams to develop websites, software and online sales and marketing strategies.  Act as a Change Agent to optimize quality, efficiency, cost and customer value; and mentor team members in their development and continuous improvement. ACETZ Technologies Noida, UP (India) Digital Marketing Head / Digital Project Management            Lead and participate in the implementation of client projects Identify project objectives and manage entire aspects of the project: scope, estimation, risk, resourcing, schedule, budget, communication and quality Propose and implement solutions and approaches based upon sound project management practices Accountable for handling overall Digital Marketing operations, client communication and quality, thus ensuring optimum client satisfaction and adherence to SEM service delivery metrics. Analyse client requirements & provide solutions to clients' which involved designing & implementing SEM, SMO plans Operational strategies like Keyword research, Competition analysis, Site analysis, Web Penalty Solutions, Web Marketing Strategies, etc. Formulate work strategy, techniques & procedures to enhance organizational Performance. Lead and manage team of Executives, Account Managers and Managers, to excel in performance and client deliverables for carrying out various SEO/SEM and other digital marketing campaigns. Provide leadership and guidance to project teams throughout the lifecycle of the project and establish and set expectation on how the team will work to complete project and team objectives Conduct business/marketing research studies for the emerging technologies and market dynamics of internet and search engine marketing service industry. Work closely with Sales & Marketing team to ensure all client contracts are in place with correct pricing Impart training to SEO Trainees and Support Executives Inter Departmental co-ordination related to the workflow and quality of deliverables. Advance Innovation Group Noida, UP (India) Senior Manager - Digital Marketing         OCT 2012 – MAY 2016 FEB 2009 - OCT 2012 Delivery management & monitoring of SEM, SEO, SMO & paid campaigns for AIG and its global clients. Develop and implement media strategies that result in improved efficiency and accelerated sales growth and profitability. Conduct project status meetings and provide regular status reporting to clients, including project progress reports and risk logs for ongoing mitigation Define analytics strategy and governance in support of corporate business goals. Design & develop executive & operational dashboards to deliver insights to business and marketing leaders. Finalize and communicate project scope, goals, objectives and deliverables with all stakeholders. Explore potential business avenues and innovative Value-Added Services to introduce new accounts and expand the existing clientele by building a very strong client relationship and adopting a partnering approach. Ensure smooth functionality and business development activities with vendors, partners and agencies. Computer Sciences Corporation (CSC) Noida, UP (India) AUG 2008 – FEB 2009 Project Manager – Product Transitions      Chair Product Review Group Meetings to ensure adherence to the Product Transition Process & its supporting procedures. Develop and maintain the project roadmaps and plans so that they are delivered within scope, schedule and budget. Coordinate with all involved parties, third-party vendors and activities in order to ensure that a transition timeline plan is agreed and adhered to. Timely coordination with the Project Managers for Project Delivery Milestones Ensures that the project expenditures are controlled and maintained within approved budget limitations based on the estimates provided by the project review group.       Co-ordinate the assessment of 'product change requests' or solutions in line with business strategy / requirements / time-scales Provide detailed and summary updates to team and project review group members on a timely basis Control workflow, monitor activities and time lines and ensure team quality control of deliverables, guide and train team, CTQ and SLAs are met Improve and maintain effective communications plan to ensure frequent, accurate, and timely stakeholder management. Report and action any exceptions/problems to adjust program requirements or constraints to reduce the risks Facilitate product and service feedback information from available sources (Customer, Account, Supplier, and Manufacturer), in order to support product or solution life cycle, ROI, service improvement etc. Xansa India (Steria) AUG 2005 – JUL 2008 Noida, UP (India), Northampton, (The UK) Transition Expert      Maintain database for various work requests from the client for setting up new projects or for changes in existing projects Manage Client service operations for rendering and achieving quality services Responsible for resolving client queries and escalations on performance bottlenecks Ensure SLA Delivery, KPI are achieved and maintaining reports related to Projects, Work packages and Sales Streamline the project work after successful migration of work from the UK. G.E. Capital (Genpact) JUL 2004 – JUL 2005 Gurgaon, HR (India), Customer Care Executive   Help doctors, nurses and field engineers by answering calls regarding the medical machineries such as MRI, Ultra sound, CT scan, luner etc. during problematic situations Communicate with Field Engineers and Directors of Service in US, regarding resolution of critical customer issues while supporting the Call managing team. Education Delhi University – Kalindi College Bachelor of Arts Honours Technical Expertise  Data Analysis & Visualization & Microsoft Suite (Excel, PowerPoint & Word)  Google Analytics reporting and analysis  Experience working with various development methodologies such as Scrum  Excellent understanding of web and mobile technologies especially as it relates to eCommerce and digital Certifications/Trainings Undergone  Google Analytics Certification  Google Adwords Certifcation  Hubspot Inbound Certification