Kanica

For 10 years I have had the privilege of growing brands at all stages, in the United States, Canada, Australia, United Kingdom and more by optimizing non-paid acquisition channels such as SEO and Social Media. As an Organic Growth Specialist, I am most passionate about:

• the B2B/B2C organic Marketing optimization including all aspects of content marketing, journey mapping, web persona alignment, on-page SEO and performance tracking optimizations.

• web marketing including: web persona development, site structure, CRO, accessibility (for users with disabilities), and discoverability with search engines and non-paid traffic. 

• organic growth strategies in which organic growth tactics like SEO are used to improve performance and tracking associated with paid investments including search engine marketing.

• growing content strategies by and using it to take brands to the next level in a sustainable way that fuels the efforts of the entire organization. 

Skills - search engine optimization, organic growth, conversion optimization, growth marketing, brand strategy, content marketing, lead generation, digital marketing, b2b2c, discoverability, user experience, and performance tracking.