Kaitlin Lawrence

Hi, I’m Kaitlin — your new secret weapon behind the scenes. ✨

With over a decade of experience supporting teams in HR, operations, and digital systems, I help overwhelmed founders, CEOs, and creatives get organized, stay on brand, and run their businesses like a well-oiled machine. I’m not just here to check boxes — I bring strategy, structure, and a little sparkle to your day-to-day so you can focus on your zone of genius.

My background spans corporate HR systems (think BambooHR, Lattice, and Workday), employee onboarding, SOP writing, and admin support — but I’ve also built and managed creative projects, brand templates, and custom Notion dashboards for online entrepreneurs. I’m equal parts tech-savvy and people-smart: I love streamlining processes, managing moving parts, and keeping communication warm and clear.

Clients love working with me because I don’t just wait for instructions — I anticipate needs, spot gaps, and offer solutions. Whether you need inbox and calendar management, Canva content support, internal comms help, or just someone to make sense of your digital chaos, I’ve got it handled.

Here’s what I bring to the table:

✔️ 10+ years in people ops, admin, and HR systems

✔️ U.S.-based, fluent in English, responsive across time zones

✔️ Tools I use: Google Workspace, Notion, Trello, Canva, Slack, Zoom, Microsoft Office, and more

✔️ Experienced with remote, multicultural, and global teams

✔️ Creative eye with an operational brain — the perfect combo

I’m currently open to remote, long-term freelance roles where I can plug in, take initiative, and become a trusted extension of your team. I especially love working with growing startups, solopreneurs, creative teams, and purpose-driven businesses.

If you’re looking for a Virtual Assistant who blends reliability with personality — someone who can keep things running smoothly and bring positive energy to your workflow — I’d love to connect.

Let’s make your business feel a little lighter, more organized, and a lot more fun. 💻✨

— xoxo, your future VA