Jure Figar
Sr. Marketing Leader | CRM Optimization & Funnel Architect
Phone: - • Email:-• Location: Sao Paulo, BR
EXECUTIVE SUMMARY
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8+ years of experience in marketing and digital strategy, building scalable systems that drive
growth for SaaS, B2B, and e-commerce organizations.
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Specialized in CRM optimization, funnel refinement, and cross-functional collaboration to align
marketing efforts with business goals.
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Proven ability to integrate creative assets with data-driven strategies, leveraging tools like
HubSpot, Salesforce, and Tableau to improve campaign performance and ROI.
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Partnered with leadership to deliver marketing strategies that boost engagement, streamline
processes, and exceed revenue goals.
KEY SKILLS
CRM Management & Optimization • Integrated Campaign Execution • Marketing Analytics • Attribution
Modeling • Funnel Optimization & Conversion Strategy • Lead Scoring & Nurturing • Cross-Channel
Campaign Coordination • Paid Media Alignment • Lifecycle Marketing Strategy • Web Optimization
Tracking
PROFESSIONAL EXPERIENCE
Digital Marketing Manager
November 2023—Present
GrowRev, Marketing Agency Specialized in B2B SaaS, Managed over $2B in Cumulative Advertising Spend
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Funnel Optimization: Developed and executed data-driven strategies to identify and eliminate
bottlenecks in the customer journey, improving lead progression and conversion rates. Impact:
Improved MQL-to-SQL conversion rates by 22%, contributing to a more predictable sales
pipeline.
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Lifecycle Marketing Automation: Built and optimized advanced HubSpot workflows to
streamline lead nurturing, segmentation, and follow-up processes. Impact: Improved lead
engagement efficiency by 40% and accelerated sales cycle velocity by 25%.
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Performance Reporting: Designed real-time dashboards to track campaign KPIs, empowering
leadership with actionable insights for strategic decisions. Impact: Drove a 12% increase in
marketing-attributed revenue.
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Marketing Campaign Operations: Managed multi-channel campaigns, aligning paid media,
email marketing, and website optimization to enhance audience targeting. Impact: Boosted lead
engagement by 23% and improved campaign ROI by 19%.
Lifecycle Marketing Manager
July 2021—November 2023
Awesense, B2B Innovator in Energy Tech and Digital Grid Transformation, $30M ARR, Series B
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Lifecycle Email Campaigns: Developed multi-step email nurture sequences tailored to key
personas and customer segments. Impact: Increased open rates by 27% and click-through
rates by 16%, driving qualified leads into the pipeline.
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Campaign Analytics & Insights: Built executive-level dashboards to measure campaign
performance, identify trends, and recommend optimizations. Impact: Enhanced marketing ROI
by 15% and improved channel allocation decisions.
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Funnel Metrics & Optimization: Partnered with product and sales teams to analyze lead
acquisition trends and optimize conversion paths. Impact: Achieved a 28% lift in
MQL-to-opportunity conversions.
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Creative Asset Deployment: Orchestrated the integration of creative assets into campaigns,
ensuring timely launches and consistent branding across all touchpoints. Impact: Reduced
campaign launch times by 30%, improving time-to-market.
Digital Marketing Specialist
September 2019—June 2021
Moonglow Jewelry, Personalized Jewelry E-commerce Brand, $10M ARR, Bootstrapped, 25+ Employees
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Marketing Project Coordination: Managed end-to-end execution of digital marketing
campaigns, aligning creative, paid media, and email strategies. Impact: Increased overall
campaign efficiency by 20% and supported a 15% uplift in online sales.
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Campaign Analytics & Reporting: Designed performance dashboards in Google Analytics and
shared insights with leadership to refine marketing strategies. Impact: Enhanced ROI tracking
and improved decision-making on ad spend.
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CRM Migration: Led the migration from Salesforce to HubSpot, implementing best practices for
data integrity and adoption. Impact: Decreased downtime by 30% and streamlined
workflows across marketing and sales teams.
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Vendor Coordination: Collaborated with external creative agencies to deliver high-quality
campaign assets on time and within budget. Impact: Strengthened vendor relationships and
reduced production delays by 20%.
Senior Media Buyer
May 2017—August 2019
Zammo Digital Marketing, Paid Advertising B2B SaaS Agency, $5M ARR, Privately Held
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Paid Media Campaign Management: Planned and executed high-budget Facebook and LinkedIn
ad campaigns for SaaS and B2B clients, utilizing A/B testing and audience segmentation. Impact:
Improved campaign ROI by 31% and reduced cost-per-lead by 18%.
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Creative Briefing & Collaboration: Worked with design teams to craft ad copy and visuals that
resonated with target audiences. Impact: Boosted ad engagement rates by 18%, leading to
stronger conversion performance.
EDUCATION
University of Ljubljana, Faculty of Economics
Bachelors of Economics
Certifications
Hubspot Academy
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Sales Software, Marketing Software, Revenue Operations
LinkedIn Learning
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B2B Go-to-Market Strategy: How to Transform Your Business, Designing Growth Strategies
Codecademy
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Learn HTML
TECHNICAL SKILLS
CRM, Sales, & Marketing Platforms:
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Salesforce, HubSpot, LinkedIn Sales Navigator, Zapier, Marketo, Chilipiper, Apollo, Zoominfo,
Pardot
Business Intelligence & Analytics:
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Agency Analytics, GA4, Hyros, Tableau, Power BI, Looker
Data Management & Automation:
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Excel, SQL
Collaborative Systems:
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Confluence, Jira, Slack, Microsoft Teams
