Jure Figar

Remote job 

• Digital due diligence for the largest Home Improvement company. 

• Analysis of the UK market 

• Search, social and digital strategy (organic and paid) 

• Competition research 

Remote/Freelance job/project

• Developed social media strategy for Giant and Liv for Slovenian market (including advertising strategy)

• Marketing research of Slovenian cycling market

• Created brand guidelines and marketing objectives for social media channels

• Researched AI-Powered Consumer Insights

• Laid down the communication strategy for channels such as Facebook, Instagram and YouTube

• Assembled the hashtag strategy

My role included: 

• Producing content for monthly newsletters, editorials, social media, adverts. 

• Facebook Advertising (split testing, running ads for various brands at the same time, market research, improving texts, CTAs, etc.) 

• Communicating with clients and preparing a marketing plan for them

• Identifying the target audience and converting them into buyers

• Executing market research in order to learn more about our competitors, market niches, buyers insights, etc. 

• Coordinating project with colleagues and assisting them with any issues, troubleshooting to superiors 

• Making sure weekly and monthly goals are met by leading my colleagues

• Obtaining new clients and leading communication with them

• Analytics (Google Analytics)

• Communicating with a Website developer, Design team, Copyright team, Facebook Advertising, Sales Manager, CEO

My role included: 

• In contact with digital marketing agencies and coordinating their progress

• Develop and execute strategic social and paid media plans

• Communicate with various departments (internet, marketing, retail, legal, research, learning)

• Provide ongoing strategic and tactical counsel to co-workers mapping to their specific business challenges.

• Develop and drive strategic content and channel recommendations based on key audience insight, digital media consumption habits, and digital trends. 

• Preparing advertising funnels and monitor execution with internet team. Additionally, execute paid social and content campaigns: set up, execution, management, optimizations, analytics, and reporting.

• Juggling multiple projects at the same time for various brands (Rovus, Dormeo, Delimano, Wellneo, hackathon, internal communication)

Provided consulting to Weegan life Instagram account which promotes a vegan lifestyle. 

Together we increased sales by 200% and helped spread a movement regarding the vegan lifestyle. 

Main tasks included: 

• Contacting influencers

• Negotiating with influencers 

• Marketing strategy 

• Provided marketing strategies to increase sales