Julie Scherr

Julie Scherr - |-|Portland, OR|linkedin.com/in/juliescherr SUMMARY Strategic Operations Leader with 15+ years of experience driving operational excellence in global organizations and working with enterprise organizations such as Nike, Pat McGrath Beauty, and David Yurman. Expertise in digital marketing strategy, cross-functional collaboration, and executive reporting. Proven ability to optimize workflows, scale revenue streams, and execute high-impact projects in dynamic environments. Skilled in streamlining workflows and integrating AI-powered tools into day-to-day work. Experienced in scaling revenue operations and P&Ls of $10M+, driving profitability, and enhancing organizational efficiency through process improvements. Demonstrated leadership ability includes leading globally distributed teams of 20+ individuals across multiple regions, including the US, Canada, and Europe. Experienced in product development and optimization, leading cross-functional teams, and implementing data-driven strategies to achieve business objectives. CAREER HIGHLIGHTS ●​ Established a P&L from the ground up, achieving $10M in gross revenue. ●​ Drove a 200% increase in conversion rates for an eCommerce website through a strategic redesign. ●​ Launched 3 new products with an average 6-month timeline by standardizing workflows and improving cross-team communication. ●​ Achieved 80% client retention by optimizing operational processes and delivering consistent project outcomes. ●​ Revamped operations, turning an unprofitable business into a $2M profitable unit. ●​ Promoted 2 people into senior leadership roles within 1 year through effective coaching and mentorship. SELECTED EXPERIENCE Kin Euphorics 2019 – 2024 Senior Vice President, Revenue Operations Led a global, 6-member team across Marketing, Creative, eCommerce, and Sales to scale a non-alcoholic beverage brand internationally. Partnered with the CEO, CFO, Sales, Marketing, and Operations teams on business optimization. Managed P&L for direct-to-consumer, Amazon, Marketing, and Creative divisions. Designed a KPI dashboard for streamlined reporting, optimized SOPs, and led end-to-end project management for new product launches, introducing new PM tools. Built vendor relationships, streamlined the supply chain, updated packaging to reduce costs and improve margins, and spearheaded a strategic price increase for direct-to-consumer and Amazon businesses. Redesigned the eCommerce website in 3 months, implementing an asset handoff process that contributed to month-over-month revenue growth, increased brand awareness, and the highest sales quarter in Kin’s history. Key Accomplishments: ●​ Facilitated cross-departmental collaboration among marketing, sales, and operations teams to align on strategic goals, driving a 20% increase in customer acquisition and streamlined project execution. ●​ Increased direct-to-consumer profitability from 3% to 40% in one year through sales transformation initiatives. ●​ Developed executive-ready KPI dashboards, streamlining reporting processes and reducing operating expenses by 50%, enabling actionable insights for quarterly business reviews. ●​ Integrated AI tools and automation to automate brief development, campaign planning, and post-mortems, increasing speed to market by 30%. ●​ Increased subscription revenue by 15% year-over-year by optimizing programs based on customer insights. ●​ Promoted from Director, Creative Operations to Senior Vice President, Revenue Operations within 3 years. The Science Project 2016 – 2019 Vice President, Head of Operations Led and mentored a 20-member marketing agency team, developing and implementing a standardized project management function and training staff. Directed the project management and business operations functions, partnering with brands like Nike and Pat McGrath Beauty on direct-to-consumer initiatives. Oversaw the creation of a P&L, contributing to financial planning and achieving revenue goals. Revised SOW processes, standardized rates and offerings to ensure timely payment, and provided roadmaps aligned with client business goals. Implemented a remote work model pre-COVID, ensuring business continuity and operational efficiency. Key Accomplishments: ●​ Established a P&L from the ground up, achieving $2M net and $3.5M gross revenue. ●​ Doubled client retention rate to 80% and onboarded 10 new high-value clients. ●​ Consistently achieved a 65% profit margin per project by optimizing resources and controlling costs. ●​ Achieved 100% on-time delivery rate and an 8% revenue boost by implementing a project management function. ●​ Promoted from Engagement Director to Vice President, Head of Operations within 2 years. FORWARD PMX 2014 – 2015 Director of Operations Managed a global 10-member marketing agency team, including Team Leads and Directors, providing coaching and mentorship and spearheading a new internal recruitment process. Established standardized operational and client management systems for a US launch, serving clients like rag & bone, Coach, and Chanel Fragrance and Beauty. Provided strategic input to the P&L, ensuring accurate budget capture and financial planning. Negotiated SOWs and managed $500K annual budgets. Partnered with UK-based engineers to develop proprietary reporting dashboards, enhancing data visualization and client insights. Optimized the client pitch process and revamped marketing campaigns to improve engagement and effectiveness. Key Accomplishments: ●​ Championed marketing strategies that improved client pipeline visibility and increased sales revenue by 20% in 3 months through optimized campaign execution. ●​ Led the development of strategic content and materials for major client presentations, strengthening relationships and winning new business worth $500K+ annually. ●​ Doubled the size of the US team to 30 within 6 months by developing an internal hiring process. OTHER PROFESSIONAL EXPERIENCE David Yurman, Senior Manager, Digital Marketing OMD Worldwide, Associate Director, Digital Morpheus Media, Manager, Client + Media Strategy EDUCATION Brandeis University, Bachelor's Degree in History, Spanish Language & Literature KEY SKILLS & TOOLS Skills: Cross-Functional Collaboration, Team Leadership & Coaching, Global Operational Strategy, Financial Forecasting, Stakeholder Alignment, Workflow Automation, Data Analysis, Cost Optimization, Operational Process Design and Optimization, High-Impact Project Management, Business Transformation, Program Management, OKRs, KPIs, Executive-Level Reporting, Presentations, SEO, Digital Acquisition Strategy, Fluent in Spanish Tools: Airtable, Monday.com, Google Suite, Excel, PowerPoint, Keynote, Slack, Typeform, Trello, Loom, Asana, JIRA, Klaviyo, ChatGPT, Claude, Zapier, Postscript, Meta Ads Manager, Google AdWords, Google Analytics, HTML, Shopify Plus, Amazon Seller Central, Figma, Notion