Juancho Jerusalem
Filipino-Australian domiciled in Singapore | - |-| LinkedIn Profile
SENIOR VICE PRESIDENT OF SALES | TECHNOLOGY INDUSTRY
Strategic sales leader with 20 years of international experience scaling high-performance teams and driving revenue growth in fast-paced tech environments. Proven success in leading SaaS, cloud, hybrid, and enterprise sales, with a track record of closing multi-million-dollar deals, expanding APAC markets, and aligning GTM strategy with product innovation. Adept at leading through hypergrowth, navigating complex sales cycles, and building data-driven, customer-centric cultures.
AREAS OF EXPERTISE
• SaaS & Enterprise Sales
• GTM & Revenue Strategy
• APJ Team Leadership
• Forecasting & Pipeline Management
• Strategic Partnerships & Alliances
PROFESSIONAL EXPERIENCE
Zerto, A Hewlett-Packard Enterprise Company - Singapore
General Manager, APAC (October 2023 – Present)
• Scaled sales, channels, business development and operations team from 4 to 30+ across APAC in under 2 years.
• Doubled ARR from $10M to $20M in 18 months by re-engineering GTM approach and expanding channels coverage.
• Led rollout of enterprise sales motion, resulting in 55% YoY growth of $350K+ deals.
• Aligned closely with Product and Marketing to increase awareness of Cyber Resilience Vault offering in key verticals (BFSI, healthcare, retail, and public sector).
• Institutionalized MEDDPICC/Command of Sale Methodology that reduced competitive loss by 25% and improved sales velocity by 40% through disciplined deal risk mitigation and structured sales enablement.
Darwinbox, Asia Pacific - Singapore
Vice President of APJ Expansion (May 2021 – April 2023)
• Grew ARR from $2M to $16M over 2 years, leading direct sales, presales, customer success and channel teams.
• Pipeline growth of 300% by aligning key partners and GTM sales motion according to key industries in Retail, BFSI, Tech startups, Manufacturing and a structured selling motion into Conglomerates.
• Enforced mutual success and close plans across all key departments: sales, customer success, presales, and channels resulting into 80% growth in $500K+ deals.
• Created GTM playbooks that reduced rep onboarding time by 50% and increased productivity within the 1st 3 months by 60%.
• Won $1M+ contracts in large banks across SEA against much larger competitors like Workday and Success Factors. • Helped achieve unicorn status and strong contender position in Gartner Magic Quadrant
Salesforce Customer 360 Cloud, Asia – Singapore
Vice President, Commercial and Enterprise Sales (November 2016 – May 2021)
• Drove pipeline growth of 400% from 2016 to 2021 across Commercial and Enterprise divisions by focusing on key markets across Asia and industry verticals such as Retail, BFSI, E-commerce and Conglomerates. • Built commercial sales division from the ground up; revenue grew from $3M to $20M in 3 years.
• Scaled partner network from 2 in 2016 to 30+ in 2021 and increased revenue partner participation from 20% to 85% in under 5 years. • Promoted to Vice President after 12 months with an average ARR increment of $15M that made Marketing Cloud the fastest growing business in APJ and further helped the business grow from $10M ARR in 2016 to $100M+ in 2021.
Oracle Applications SaaS – Singapore and Sydney, Australia
Regional Director, Customer Experience SaaS, ASEAN and South Asia Growth Economies (June 2015 – October 2016)
• Grew ARR from $2M to $10M within 2 years, leading direct sales, presales, channel teams and international expansions.
• Grew the sales team from 3 to 16 and presales team from 1 to 8 across multiple markets within 12 months.
• Balanced the direct and indirect GTM sales motion that tripled pipeline coverage and average CRM SaaS deal sizes growing from $20K to $50K within 12 months.
Regional Director, ERP, HCM, and CRM SaaS ANZ Region (November 2011 – May 2015)
• Grew ARR from $6M to $85M within 3 years, leading direct sales, presales and channel teams.
• Grew the sales team from 6 to 42 and presales team from 2 to 14 across commercial and enterprise teams.
• Enforced a strong focus on strategic lead maturation and disciplined territory plan execution in the SMB and mid-market space that led to generating 300+ new SaaS logos in 2 years.
Citrix Online Asia Pacific – Sydney, Australia
Manager, Inside Sales (May 2010 – October 2011)
• Managed a team of high-volume and high-performing acquisition sales reps selling into APAC remotely from Sydney.
Oracle Applications Business Development – Sydney Australia
Senior Manager, Applications Business Development (June 2007 – April 2010)
• Led international expansion of business development and interaction center hubs in Sydney, Singapore, Delhi and Manila reaching a team of 80 within 3 years.
• Provided strategic analysis of pipeline trends to senior leadership that became the catalyst for growing multiple tele sales hubs and field sales teams across APAC.
• Grew quality pipeline across the sub regions of ASEAN, ANZ and India that led to multi-million-dollar deals for the Applications business in APAC.
Fuji Xerox Hardware and Software Divisions – Sydney, Australia
Team Leader, Inside Sales (June 2005 – May 2007)
• Promoted after 12 months to team leader of 5 ISRs providing sales coverage to 80 Field Sales Executives across ANZ.
• Focused on selling packaged hardware and software solutions spearheading the first tele sales coverage operation of the company.
EDUCATION
• MBA Candidate, Sustainability Leadership (Green MBA) | Holy Angel University, Philippines • Value Investing | Columbia Business School Executive Education
• Bachelor of Science Degree in Commerce, Major in Business Management | San Beda University, Philippines
CERTIFICATIONS
• MEDDPPIC, Command of Sale, SPIN, Challenger Sales
• Salesforce Lightning Advanced Admin
• Multiple Sales and Leadership Certification Programs from Oracle, Salesforce and HPE
AWARDS & RECOGNITION
• President’s Club, SFDC, 2018 and 2019
• Quota Achiever’s Club, SFDC, 2017 to 2021
• Quota Achiever’s Club, Oracle Application, 2009, 2012, 2013
VOLUNTEERING
• Active member since 2010 | Feeding Metro Manila Foundation