Juan Camilo Martinez Alvarez

JUAN CAMILO MARTÍNEZ ÁLVAREZ Marketing specialist | digital marketing | Trade marketing | Marketing automation Graphic Designer by profession, Marketing Specialist by vocation, and Digital Strategist by conviction, committed to transforming ideas into measurable results. With over 18 years of experience in digital marketing, trade marketing, traditional marketing, demand generation, and performance marketing, I have led teams since 2014 across industries such as telecommunications, finance, retail, and B2B services. Passionate about technology and equipped with an analytical mindset, I deconstruct concepts, uncover opportunities, and propose innovative ways to address challenges. HIGHLIGHTED ACHIEVEMENTS MARKETING AUTOMATION PROJECT DESIGN - JAMAR SAS Successfully implemented a 3-stage integrated user journey experience (Acquisition, Activation, and Maturation) based on the credit business model. WEBSITE REDESIGN AND DIGITAL STRATEGY - BARRANQUILLA CHAMBER OF COMMERCE Increased email traffic acquisition share from 2.2% (2018) to 6% (2019). HYBRID GO TO MARKET STRATEGY IMPLEMENTATION - FINSOCIAL Achieved a 50% growth in lead acquisition through digital and traditional actions in Q1 2023 vs. Q1 2022. WORK EXPERIENCE FOUNDER & GENERAL DIRECTOR The Lead Partner - XLT Capital SAS | 2022 - Present | Barranquilla, Colombia Focus: Marketing Automation, Digital Marketing, Lead Generation, Performance Marketing. Industry: Digital Marketing Services. Scope: Personal Venture. REGIONAL TRADE MARKETING MANAGER Partners Telecom Colombia WOM | 2023 - 2025 | Barranquilla, Colombia Focus: Traditional Marketing, Trade Marketing, BTL, Commercial Training. Industry: Telecommunications. Scope: Regional (Coastal Region). GO TO MARKET DIRECTOR Finsocial S.A.S | 2022 - 2023 | Barranquilla, Colombia Focus: Demand Generation, BTL & ATL, Traditional Marketing, Digital Marketing. Industry: Financial, Fintech, Financial Inclusion. Scope: National (Colombia). CHANNEL MANAGEMENT MANAGER Muebles Jamar S.A. | 2021 - 2022 | Barranquilla, Colombia Focus: Digital Marketing, Demand Generation, Marketing Automation Management, Lead Generation. Industry: Retail, Financial, Fintech. Scope: Colombia and Panama. MARKETING MANAGER Barranquilla Chamber of Commerce | 2018 - 2020 | Barranquilla, Colombia Focus: Traditional Marketing, Digital Marketing, BTL, ATL, and B2B Marketing. Industry: B2B Services. Scope: National (Colombia). ACTING MARKETING MANAGER Claro Colombia | 2016 - 2018 | Barranquilla, Colombia Focus: Traditional Marketing, BTL, ATL, and B2B Marketing. Industry: Telecommunications. Scope: Regional (Coastal Region). COMMERCIAL ACTIONS COORDINATOR Claro Colombia | 2015 - 2018 | Barranquilla, Colombia Focus: Traditional Marketing, BTL, ATL, and B2B Marketing. Industry: Telecommunications. Scope: Regional (Coastal Region). Other Experience: REGIONAL MARKETING COORDINATOR | TELMEX HOGAR | 2014 - 2015 | BARRANQUILLA, COLOMBIA TRADE MARKETING ANALYST | TELMEX HOGAR | 2007 - 2014 | BARRANQUILLA, COLOMBIA GRAPHIC DESIGNER| TELEDINÁMICA S.A. | 2005 - 2007 | BARRANQUILLA, COLOMBIA EDUCATION SPECIALIST IN MARKETING Universidad Autónoma del Caribe | 2015 - 2018 PROFESSIONAL GRAPHIC DESIGNER Universidad Autónoma del Caribe | 2004 - 2007 HIGH SCHOOL DIPLOMA Colegio San Jose de Barranquilla | 1994 - 2003 SKILLS WEB DESIGN | Wordpress, HTML, CSS, jQuery. PAID MEDIA | Meta Ads, Google Ads, Linkedin Ads. ANALYTICS | Google Analytics, Google Tag Manager, Google Looker. MARKETING | Mailchimp, Salesforce, Zoho. ADOBE SUITE | Photohop, Illustrator, XD. LANGUAGES | Spanish (Native), English (Advance).