Generalists vs Specialists
7 Reasons Why
The Future Belongs To Generalists
Drawing on examples from medicine to academia to sport, in this article, we explore how breadth
and range are far more powerful than specialized expertise. The experts often judge their own fields
more narrowly than open-minded, intellectually curious amateurs do.
In our complex and cut-throat world, there’s a lot of pressure to get a head start and specialize early.
Many successful people (such as Tiger Woods) start to focus on one path early in life. And many of
us have been brought up to understand that deep expertise only will lead to enhanced credibility,
rapid advancement and escalating incomes. But if we delve a little deeper, then it becomes clear that
it’s generalists, not specialists, who are primed to excel. Generalists may take a little longer to find
their path in life, but they are more creative, can make connections between diverse fields that
specialists cannot. This makes them more innovative and, ultimately, more impactful. That is why
taking a wide-ranging approach to life will pay off in the long run. Let’s find out how this works.
Starting early and specializing is fashionable, but has dubious merit
Successful sporting legends like Tiger Woods embody a now popular idea that the key to success in
life is to specialize, get a head start and practice intensively. This trend toward specialization doesn’t
only show up in the sports world. In fact, it’s also true of academia, our complex financial system and
medicine. Oncologists, for example, now rarely focus on cancer alone – rather, they specialize in
cancer of a particular organ. But is specializing really the way to go? The answer is, no.
In many walks of life, building up experience in just one field doesn’t help performance. In a 2009
paper, psychologists Daniel Kahneman and Gary Klein explored the connection between experience
and performance. Klein shows that experience counts immensely in certain fields (such as, golf or
firefighting) whereas in other areas (army recruitment, for example) experience counted for nothing.
Their research concluded that there was a complete disconnect between experience and
performance. Some fields of life resemble golf or firefighting. While not necessarily easy, they offer
recurring patterns or simple rules that govern decision-making. But there are many more fields of life,
like army recruitment or management consulting that are much more nebulous and require the
creativity and flexibility that generalization offers.
Experimentation is as reliable a route to expertise as early specialization
As a young boy, Roger Federer dabbled in squash, skiing, wrestling, skateboarding, basketball,
tennis and badminton. Later, he gave credit to this range of sports experience for helping his handeye coordination and athleticism. Roger Federer’s winding path to tennis success points to the fact
that sampling, rather than specialization, can often be the best route to eventual success. And plenty
of evidence across multiple disciplines supports this. This is true even in an area like music, where
plenty of outstanding musicians do specialize young.
World-renowned cellist Yo-Yo Ma, for instance, started playing music at a very young age. But what
many people don’t know is that Ma first tried violin and piano, and only moved to the cello because he
didn’t like the first two. Yo-Yo Ma isn’t alone in this. In a study of students at a British boarding school,
music psychologist John Sloboda found that every one of the students who attended structured music
lessons early in their development was categorized by the school as “average,” while not one was
“exceptional.” In contrast, those children identified as exceptional were those who had tried out three
instruments.
So, if we haven’t yet found our calling, we must experiment. Vincent van Gogh is an inspiration. He
tried everything from working in bookstores to teaching and art dealing to preaching before finding his
calling as an artist who changed painting forever.
A narrow focus is unhelpful, and a remedy for this is to think outside the box
In some environments, dealing with specialists is desirable. If we need an operation, we probably
want a doctor who specializes in the procedure and has done it many times before. However, as we
benefit from more reflection and thinking, this narrow focus can be unhelpful. For example,
cardiologists use stents – metal tubes that hold blood vessels open – to treat chest pain so often that
they often do so reflexively, even in situations that may be dangerous or inappropriate. This explains
a 2015 study by Dr. Anupam Jena of Harvard Medical School. The study found that patients with
cardiac arrest or heart failure were actually less likely to die if they were admitted to hospital while top
cardiologists were away.
Other fields also point to the benefits of looking at problems with an outside view, rather than
the inside view dictated by our own particular specialty. As further psychological research has
repeatedly shown, the more details we consider about something, the more extreme our judgments
become. In one example, students rated a university higher when told that only certain science
departments, rather than all science departments, were ranked in the national top ten.
A breadth of experience and interest drives innovation
Andy Ouderkirk, an inventor at the multinational company 3M, was named Innovator of the Year in
2013 and has been named on 170 patents, a proxy for creative success. He became fascinated with
what generates successful and inventive teams, so he started to do some research. He found that the
inventors who were most likely to succeed within 3M and win the company’s Carlton Award (which
recognized innovation) were not specialists. They were polymaths - people with one area of depth,
but a great deal of expertise in other areas as well. These polymaths tended to have many patents in
their area of focus, but also repeatedly took expertise gathered in one area and applied it to another.
A study of prestigious scientists led by Robert Root Bernstein, a Professor of Psychology at Michigan
State University, confirm Ouderkirk’s findings. Comparing Nobel prize-winning scientists to other
scientists, the figures show that Nobel laureates are a full 22 times more likely to be an amateur
actor, magician, dancer or performer.
The experts and pundits that our society listens to are usually hopeless at making
predictions
A research conducted by world-renowned forecasting expert Philip Tetlock found that experts are
absolutely terrible at making predictions about anything. Tetlock found that an expert’s years of
experience, academic degree and even ability to access classified information made no difference.
When experts said that some potential event was impossible, it happened in 15 percent of cases.
Events declared to be an absolute sure thing failed to occur 25 percent of the time.
One of the problems was that many of the experts’ focus was too narrow. Having spent entire careers
studying a single issue, they tended to have explicit theories about how it worked. So, what makes a
better forecaster of future events? Well, researchers like psychologist Jonathan Baron point to active
open-mindedness – a willingness to question your own beliefs. Most of us fail at this, and can’t
override our strong instinct to cherry-pick evidence that confirms our existing beliefs. So, how exactly
can we combat our tendency to stick to our existing beliefs, despite the evidence? One personality
feature is important if we want to stay open-minded and think clearly about the world around us.
Instead of scientific knowledge (how much we know) – we must emphasize scientific curiosity – a
desire to learn more, willingness to look at new evidence and ability to think with a genuinely open
mind.
Generalists geared up for future career success
The rapid advancement of technology combined with increased uncertainty is making the most
important career logic of the past, counterproductive. The world has changed, but our philosophy
around skills development has not. Going forward, the breadth of perspective and the ability to
connect the proverbial dots (the domain of generalists) is likely to be as important, if not more, as
depth of expertise and the ability to generate dots (the domain of specialists).
Many forward-looking companies look for multi-functional experience when hiring. This is essential for
large organizations like Google, for example, where employees jump from team to team and from role
to role. In fact, Lisa Stern Hayes, one of Google’s top recruiters, said in a podcast that the
company values problem-solvers who have a “general cognitive ability” over role-related knowledge.
“Think about how quickly Google evolves,” she said. “If you just hire someone to do one specific job,
but then our company needs change, we need to be rest assured that the person is going to find
something else to do at Google. That comes back to hiring smart generalists.”
Because generalists have a set of tools to draw from, they are able to dynamically adjust their course
of action as a situation evolves. So, for any hiring manager out there looking for fresh talent, here’s a
plea - don’t just look for people who fit into your clearly-defined slots - make some space for those
who don’t fit so clearly into any one category. Their breadth of experience might be invaluable!
How we can embrace this kind of curiosity? How do we become a generalist?
To be more of a generalist, we need to change our attitude toward learning and success. And to
begin with, it’s important to zoom out and pay more attention to the context in which we’re making
decisions. We need to start thinking bigger and wider than we’ve traditionally done. Another strategy
is to think about how seemingly unrelated developments may impact each other, something that
systems thinkers do naturally - study the interconnections across industries and imagine how
changes in one domain can disrupt operations in another one.
In a new role at the Johns Hopkins Bloomberg School of Public Health, Arturo Casadevall - a star in
the world of microbiology and immunology - is developing programs focused on an interdisciplinary
understanding of topics such as philosophy, ethics, statistics and logic. According to him, with a more
rigorous grounding in reasoning and multidisciplinary thinking, students will be better prepared to
make a real impact on our economy and society. Of course, not all of us hold senior academic
positions like Casadevall. What can we do to expand our range? Well, one thing is to embrace failure.
Dean Keith Simonton, a creativity researcher, has shown that the more work creators produce, the
more failures they produce, but they are also more likely to produce a superstar success. Thomas
Edison, for instance, held over 1,000 patents, many of which were ultimately failures. But his
successes, like the light bulb, were revolutionary. Treading a wide-roaming, disorderly path of
experimentation may not always bring instant results. But it may just be the best route to greatness in
the end.
The one certainty about the future is that it will be uncertain. The rapid advancement of artificial
intelligence and technological innovation have commoditized information. The skill of generating dots
is losing value. As Dr. Vikram Mansharamani puts it “the key skill of the future is - well, not quite a
skill - it’s an approach, a philosophy, and way of thinking — and it’s critical we adopt it as soon as
we’re able”.
Embracing range, experimentation and breadth of experience is often a better road to success than
specialization. Range demands patience, open-mindedness and scientific curiosity. If we can foster
and exemplify these, the chances that we will generate major innovations and contribute significantly
to our economy and society, increase.