Taylor, United States, 76574 • - • -
Jordana Geathers
Professional summary
Strategic and results-oriented senior sales operations and business development leader with 15+ years of experience driving revenue growth, leading high-performance teams, and managing business development initiatives across commercial, education, healthcare, and public sector markets. Adept at creating scalable processes, building inside sales teams, managing government bids, and establishing strong partnerships with institutional clients. Proven ability to lead teams from prospecting to close, supported by deep skills in CRM, KPI analysis, and cross-functional collaboration.
Employment history
Senior Manager, ProfitabilityOct 2023 - Apr 2024
InsightAustin, TX
Directed strategic initiatives to enhance profit margins across commercial and public sector portfolios, driving 8% Q4 profit retention improvement.
Partnered with cross-functional teams including IT, Sales, and Finance to build scalable frameworks for operational improvements.
Led a team of analysts and managed communication across sales support teams to ensure aligned, efficient execution.
Spearheaded process enhancements and data-driven reporting for government contract performance, boosting visibility and compliance.
Implemented data-driven strategies to enhance profit margins, achieving noticeable gains in overall financial performance.
Conducted in-depth profitability analysis, identifying key cost-saving opportunities and optimizing resource allocation.
Client Operations Manager, Commercial SalesJan 2021 - Oct 2023
InsightAustin, TX
Oversaw operations for a division serving state/local government and higher education clients.
Developed policies and tools that improved client onboarding and increased deal closure rates by 12% YoY.
Led team-wide coaching and performance management, achieving a 10% improvement in profit retention.
Built relationships with institutional stakeholders to enhance account growth and long-term revenue potential.
Streamlined client onboarding processes, enhancing efficiency and reducing time to first sale, resulting in heightened client satisfaction.
Orchestrated cross-departmental initiatives to align sales strategies, fostering teamwork and driving measurable revenue growth.
Inside Sales ManagerFeb 2018 - Jan 2021
InsightAustin, TX
Built and led an inside sales team focused on SMB, public sector, and education clients, surpassing sales goals by 227% in 2018.
Trained and onboarded new managers on CRM usage and public sector sales processes.
Implemented sales cycle improvements, contributing to improved forecast accuracy and increased share of wallet across accounts.
Streamlined sales processes, achieving substantial improvements in lead conversion rates and enhancing overall team performance.
Fostered strong relationships with clients, resulting in improved customer loyalty and a noticeable increase in repeat business.
Analyzed sales data to identify trends, enabling targeted marketing strategies that drove measurable growth in revenue.
Retention Sales ManagerFeb 2017 - Jul 2017
Protect AmericaAustin, TX
Designed and executed retention and sales training strategies aligned with performance targets.
Strengthened customer recovery programs and improved team scheduling to meet SLA expectations.
Led retention strategies that improved customer loyalty, resulting in measurable increases in contract renewals and overall revenue.
Coordinated with cross-functional teams to enhance customer support processes, fostering teamwork and delivering timely solutions.
Analyzed customer feedback to identify pain points, implementing targeted training programs that enhanced service quality and client satisfaction.
Sales CoachOct 2015 - Aug 2016
Dell TechnologiesRound Rock, TX
Coached representatives on sales techniques and dashboard interpretation to improve individual and team performance.
Implemented tailored training sessions, leading to noticeable improvements in team performance and client satisfaction scores.
Facilitated cross-department workshops, fostering a culture of shared learning and significantly boosting team morale.
Provided ongoing mentorship to sales staff, cultivating a supportive environment that encouraged professional growth.
Led commercial sales operations, tracking team KPIs and client feedback to refine strategies.
Inside Sales Account Manager IINov 2012 - Oct 2015
Dell TechnologiesRound Rock, TX
Coordinated with cross-functional teams to align product offerings with market demands, resulting in increased customer satisfaction and loyalty.
Analyzed client data to identify trends, facilitating targeted marketing strategies that drove noticeable gains in market share.
Implemented a customer feedback loop, enabling real-time adjustments to service delivery and fostering stronger client relationships.
Cultivated strong relationships with clients through attentive communication, ensuring their needs were met and enhancing service quality.
Drove strategic sales initiatives within managed public accounts, consistently exceeding quarterly targets and contributing to substantial revenue growth across public sector accounts.
Achieved 150%+ of sales targets through strategic sales execution and account expansion.
Consumer Sales RepresentativeJun 2008 - Dec 2010
Dell TechnologiesRound Rock
Built and maintained strong business relationships with account teams and customers by selling support services to retention, development, and acquisition-focused clients.
Led business development efforts using consultative selling techniques to grow existing accounts, drive company growth, and maximize revenue.
Identified systems nearing expiration on point-of-sale service contracts within assigned regions to drive incremental service revenue.
Researched and analyzed historical purchasing trends and service level agreements to uncover inconsistencies and identify potential upgrade opportunities.
Cultivated strong customer relationships, enhancing client satisfaction and loyalty through personalized service and timely follow-ups.
Implemented targeted sales strategies, driving substantial improvements in monthly sales targets and contributing to overall revenue growth.
Skills
Data Analysis, Revenue Forecasting, Client Engagement, Process Optimization, Team Leadership, Performance Metrics, Strategic Planning, Sales Strategy, Client Retention, Cross-Department Collaboration, Operational Efficiency, Customer Success, Sales Enablement, Lead Generation, Market Analysis, Change Management, Business Analytics, Performance Improvement, Business Development, KPI Tracking & Dashboard Reporting, Pipeline Development & Sales Forecasting, Business Psychology.
Education
Bachelor of Arts, SociologyAug 1999 - Dec 2007
The University of Texas At AustinAustin, TX
Professional CertificationMay 2025
University of Illinois Urbana-ChampaignCoursera
Strategic Leadership and Management, Business Strategy Specialization
Links
LinkedIn: www.linkedin.com.
Courses
Strategic Leadership and ManagementMay 2025
University of Illinois Urbana-Champaign
Tableau Business Intelligence AnalystMay 2025
Tableau for Salesforce
Google Data AnalyticsMay 2025
Google on Coursera