Jonathan Porter

JONATHAN PORTER CAMBRIDGE UK - SENIOR PRODUCT DESIGNER​ - newbrandmedia.com/work A creative, user-centred designer who builds trust through in-depth empirical knowledge and an open, consultative approach. With over 25 years of senior UX experience and a diverse portfolio, from complex enterprise-level B2B applications to rich consumer experiences for HP, McDonald’s/Disney-Pixar and Mercedes-Benz. Professional Experience T E C H S P E R T​ ​ ​ ​ Skills ​ Senior Product Designer May 2020 to 2024​ As the inaugural product designer at this ambitious AI startup, I collaborated with the CTO to integrate user-centred design into an agile environment, partnering with engineers and data scientists to deliver impactful AI-driven features. ●​ ●​ ●​ ●​ ●​ Greenfield Product Design: Led the strategic design of the Expert Portal, focusing on the needs of experts rather than clients, to enhance engagement and streamline connections. AI-Powered Applications & Explainability: Designed NLP interfaces for the ‘Customer Portal’, enabling transparent AI responses by surfacing exact sources of insights from AI Transcripts. This improved user trust and engagement. Agile Development & User Research: Conducted user interviews and data analysis to refine features and align design with agile development cycles. Data-Driven UX Optimization: Leveraged tools like HotJar, Maze, and Google Analytics to track user behaviour and iteratively improve usability and engagement. Scalable Design Systems: Developed reusable MUI components to standardise design, enhance scalability, and reduce time-to-market. ​ P R O G R E S S I V E​ ​ Aug 2018 to May 2020 ​ Head of Design Progressive is a group of education brands offering training across diverse sectors, from Bitcoin to Property Investing. ●​ ●​ ●​ ●​ ●​ Led a cross-functional team of designers, animators, SEO experts, and developers, driving cohesive group brand experience. Designed and implemented a scalable, multi-brand responsive Sass framework for five businesses post-rebrand, streamlining brand consistency. Introduced Agile UX methodologies, aligning Marketing, Design, and Development teams to accelerate project delivery. Facilitated UX and SEO workshops, enhancing user experience and driving new e-commerce capabilities. Orchestrated the end-to-end design strategy, optimising customer journeys and increasing engagement across digital platforms. A U T O P R O T E C T​ Lead UX/UI Designer ​ ​ ​ Dec 2014 - Jan 2017 Leading the UX in an agile software development environment for a number of responsive, web-based insurance applications for Mercedes-Benz and others in the automotive industry. CONTINUED... Methodology Expertise User-Centred Design Design Thinking Agile UX Brand Workshops & Design Design Systems Responsive Design Mobile-first UI/UX Design Adobe Creative Suite (Ai, Ps, Id) Sketch Journey Mapping Persona Development Information Architecture Wireframes Prototyping UI Design User Testing Development & Prototyping HTML5 CSS3 SCSS Bootstrap WordPress GIT SourceTree Vagrant VVV Visual Studio Code MUI/Material UI ●​ Integrated UCD design techniques and mobile-first rapid prototyping into the agile process to navigate complex Financial Conduct Authority (FCA) compliance and Mercedes-Benz brand approval. ●​ Modernised the UI development methodologies within the business, delivering transformational application branding capabilities from a single Sass/SCSS framework to support the different brands within the Daimler Group, reducing both cost and time to market. ●​ Supported a number of successful new business pitches including BMW with creative concepts. Education Bachelor of Arts in Design Representation (Hons) University of Hertfordshire, Hatfield, England Foundation in Art & Design Harlow College, Essex 3 A-levels, 9 GCSEs Newport Grammar, Essex Founder / Creative​ Director​ NEW BRAND MEDIA LTD, LONDON (2007) Led remote teams in delivering design projects globally, mentoring junior designers. Developed a user-centred design methodology and managed projects from research to delivery, focusing on iterative design and customer experience. newbrandmedia.com/work Head of Customer Experience Design AGILISYS, LONDON (2004) Established a digital centre of excellence. Led design strategy and managed globally distributed teams. Set up a usability lab for major clients like HP and McDonald’s, and collaborated on digital strategy with senior management. linkedIn/in/newbrandmedia Art Director/Lead UI Designer ​ NETDECISIONS, LONDON (1999) Led UI design initiatives for complex B2B software integrations and high-impact consumer projects, including the launch of McDonald's UK and British Gas's first online presence. Crafted a winning creative approach that clinched a £1m+ pitch for VisitBritain. newbrandmedia