John S. Tabita
Canton, OH |- |-| https://www.linkedin.com/in/johntabita/
MULTI-CHANNEL WEB MARKETING PROFESSIONAL
PERFORMANCE PROFILE
HubSpot-certified marketer who combines affinity for technology with strong business acumen to create multi-channel
marketing campaigns that win new customers, increase brand value, and grow revenue. Thrives on using broad knowledge
base to contribute to others’ success. A student of disruptive innovation and Lean/Agile marketing methodologies.
PROFESSIONAL SKILLS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Writing/Blogging
Content Marketing
Social Media
Email Marketing
Marketing Campaign Management
Business Development
Project Management
Customer Retention
Strategic Initiatives
HubSpot Marketing and Sales Software
WordPress, Photoshop, Hootsuite
Team and People Management
Basecamp Project Management Software
Working Knowledge of HTML/CSS
SIGNATURE ACHIEVEMENTS
•
•
•
•
2011: Aided in transitioning Haines Local Search from Yellow Page publisher to full-service digital media firm
2015: Developed and implemented inbound marketing strategies for all three company brands—including social
media, email marketing, and content offers designed to increase conversions and generate leads
2016: Integrated inbound marketing techniques into existing outbound sales methodologies, saving $15,000 in
annual printing costs
2018: Collaborated with sales to develop information, content, and tools to shorten sales cycle and help team
sell more effectively
EXPERIENCE
HAINES AND COMPANY, INC. / HAINES LOCAL SEARCH – North Canton, Ohio
Marketing Director, Haines and Company
2007 - 2019
Jan 2015 - Aug 2019
Led marketing efforts across all company divisions including Haines and Company, Haines Direct, and Haines Local
Search, and developed marketing strategies to enhance the Haines brand.
•
•
•
•
•
Initiated purchase of HubSpot software and facilitated onboarding and technical setup
Created marketing campaigns using HubSpot’s inbound methodology, by writing blog articles and crafting
email messages with calls-to-action (CTAs), building landing pages with content offers that generated
marketing and sales qualified leads
Developed multi-channel marketing campaigns that included display advertising, direct mail, paid search
and social ads, and IP targeting
Established and led a marketing team comprised of content marketers, a social media manager, public
relations specialist, and graphic and multimedia designers
Implemented Agile marketing methodologies to accelerate the speed and efficiency of marketing campaigns
Director of Digital Strategy, Haines Local Search
2011 - 2015
Improved the company’s knowledge, skills, and abilities in web and digital marketing, by serving as a resource, advisor,
and evangelist within the organization.
•
•
Implemented company content marketing strategy
Developed company website using WordPress, wrote copy for all pages, authored 105 blog articles, and
incorporated on-page optimization techniques
John S. Tabita, page 2
Canton, OH |- |-| https://www.linkedin.com/in/johntabita/
HAINES AND COMPANY, INC. / HAINES LOCAL SEARCH, continued
•
•
2007 - 2019
Launched social media presence on Facebook, Twitter, Google+, LinkedIn and YouTube; managed content
with tools like Hootsuite, Buffer and TweetDeck
Built email marketing and display ad campaigns, including copywriting, banner ad creation, and landing
page design
Telemarketing Division Sales Manager & Sales Trainer, Haines Local Search
2007 - 2011
Managed and motivated telemarketing team, analyzed individual performance and provided ongoing training, and
developed strategic plan to reach sales goals and achieve department objectives.
•
•
•
Developed strategic plan to reach sales goals and achieve department objectives
Generated nearly a half-million dollars in sales revenue annually
Increased sales from telemarketing appointments by 58% from previous year
AT&T ADVERTISING AND PUBLISHING – Cleveland, Ohio
Account Executive
Sold print and internet yellow pages, websites, and search engine marketing solutions.
2006 - 2007
JENESIS TECHNOLOGIES – La Mirada, California
Senior Web Strategist & Managing Partner
2001 - 2006
Implemented web-based solutions that increased clients’ sales and improved their marketing effectiveness.
METROMEDIA TECHNOLOGIES, INC. – Los Angeles, California
Creative Manager
2000 - 2003
Designed and produced sales and marketing materials for web and print; wrote copy, case studies, and other web
content.
FREELANCE WORK
SITEPOINT PTY LTD – Melbourne, Australia
Freelance Blogger
2011 - 2016
SitePoint is a hub for web professionals, product creators, and entrepreneurs with a community of over 400,000
members. Ranked by alexa.com as one of the top 250 most visited websites in the world and named top 3 Most Popular
eBusiness Websites in the world.
•
•
www.sitepoint.com/author/john-tabita/
Authored 215 articles that informed and educated SitePoint’s target audience and increased its web traffic and
page views
EDUCATION
PLATT COLLEGE - Cerritos, California
Graphic Design, Production Art, and Computer Graphics
CERRITOS COLLEGE - Norwalk, California
Business Administration
CERTIFICATIONS
•
•
•
HubSpot Marketing Software Certification
HubSpot Agency Partner Certification
HubSpot Content Marketing Certification
