John Tabita

I'm an experienced marketer who combines an affinity for technology with strong business acumen to create multi-channel marketing campaigns that win new customers, increase brand value, and grow revenue. I thrive on using my broad knowledge to contribute to others’ success. Some of my experience includes:

• Developing and implementing company-wide marketing strategies that transform business objectives into actionable marketing priorities and goals
• Creating marketing campaigns using HubSpot’s inbound methodology, by writing blog articles and crafting email messages with calls-to-action (CTAs), building landing pages with content offers that generate marketing and sales qualified leads 
• Launching social media presence on Facebook, Twitter, LinkedIn and YouTube; managing content with tools like Hootsuite, Buffer and TweetDeck 
• Developing multi-channel marketing campaigns that include display advertising, direct mail, paid search and social ads, and IP targeting 
• Empowering sales teams to sell more effectively at a higher velocity, by developing content, processes, and tools that support their sales efforts
• Authoring over 300 blog articles