John Mickle Igot

John Mickle Igot

$10/hr
Performance Marketing Expert | Facebook Ads Specialist | Meta Ads | ROAS Optimization
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
29 years old
Location:
Cebu City, Cebu, Philippines
Experience:
5 years
John Mickle Igot Mabolo • Cebu City, Philippines 6000 •-• (- Education Our Lady of Triumph Institute of Technology Bachelors of Science in Hotel and Restaurant Ozamiz City, Philippines Experience USA, Remote City, State Crown Real Estate and Co Junior Facebook Media Buyer / Executive Assistant Aug 2024 – May 2025  Assisted in developing and optimizing Facebook ad campaigns across multiple client projects.  Applied A/B testing strategies to ad creatives and targeting, contributing to up to 2.5x ROAS in client campaigns.  Monitored campaign performance using Meta Ads Manager, analyzing CPA, ROAS, and CTR metrics.  Executed basic retargeting and lookalike audience setups that helped increase lead quality by 40%.  Provided daily performance tracking insights and collaborated with senior media buyers to tweak ad strategies. Worth Property Investing Australia, Remote Junior Facebook Media Buyer / Executive Assistant Sep 2022 - Aug 2024  Supported a Senior Facebook Media Buyer in launching Meta Ads campaigns, ensuring consistent performance tracking and quality leads.  Actively monitored ad accounts for real-time changes and campaign optimization.  Helped refine CRM processes to improve client follow-ups and lead engagement.  Conducted ongoing analysis of media buying metrics, boosting ad efficiency by 30%.  Implemented automated document systems, improving access speed by 70%. Scheduled 20+ monthly showings, boosting agent productivity by 35%.  Improved workflow management using tools like Asana, Google Calendar, and Mailchimp.  Experience spans nearly 2 years with direct involvement in campaign strategy, execution, and reporting for an Australian-based client. Leadership & Activities Amazon Operation Services Supervisor (A)    Cebu City, Philippines Jan 2019 - Aug 2022 Led a support team of 10+ and streamlined customer service processes, reducing resolution time by 25%. Identified key pain points through feedback loops, reducing escalations by 20%. Delivered reports that led to operational improvements across the escalation pipeline. Tools Used Asana, Loom, Dropbox, Google Calendar, Mailchimp, Canva, Trello, Facebook Ads Manager, Meta Ads Manager, Calendly, ChatGPT, Zoom, GoHighLevel, Systeme.io, Slack, Google Analytics, Outlook
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