John Mickle Igot

I’m a results-driven digital marketer with nearly two years of specialized experience in Facebook advertising, campaign optimization, and performance analytics. My expertise lies in crafting high-converting ad strategies that blend creativity with data precision—whether scaling lead generation, boosting ROAS, or refining audience targeting for niche markets.

At Crown Real Estate and Worth Property Investing, I managed Meta ad campaigns end-to-end, achieving measurable success:

• 2.5x ROAS through A/B testing and dynamic ad optimizations.
• 40% higher lead quality by implementing lookalike audiences and retargeting tactics.
• 30% efficiency gains in ad spend by relentlessly monitoring KPIs (CTR, CPA) and iterating creatives.

What sets me apart is my analytical rigor paired with adaptability. I thrive in fast-paced environments, whether dissecting metrics in Meta Ads Manager or collaborating with creative teams to align ad copy with audience psychology. My remote work discipline ensures seamless execution—I’ve supported clients across time zones (e.g., Australian markets) while streamlining workflows with tools like Asana, Google Analytics, and Canva.

Beyond technical skills, I’m passionate about understanding the "why" behind data. For example, at Amazon Operation Services, I reduced customer resolution time by 25% by identifying pain points—a skill I apply to ad performance gaps.