John Joseph Rizzo

JOHN J. RIZZO III 4371 Deerfield Lane, Traverse City, MI 49684 | - |-QUALIFICATIONS SUMMARY I am an experienced attorney and manager with marketing skills learned from running successful multimedia advertising campaigns. I am seeking to change careers to social media management and digital marketing. I have trained and received certification in many of the core proficiencies needed for a job in digital marketing. I am uniquely qualified to sell digital marketing to law firms. CERTIFICATIONS AND TRAINING FOR CAREER CHANGE ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Google Analytics Individual Qualification | 2019 Google Ads Search Certification | 2019 Google Ads Mobile Certification | 2019 HubSpot Inbound Certification | 2019 HubSpot Email Marketing Certification | 2019 HubSpot Content Marketing Certification | 2019 SEO 2019 Training | Udemy | 2019 Social Media Management Boot Camp | Udemy | 2018 SKILLS ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Management Multimedia Marketing Business to Business Sales Budgeting Research Writing Problem Solving Basic SEO & Social Media Management PROFESSIONAL EXPERIENCE Swogger, Bruce & Millar Law Firm, P.C. Elder Law Attorney | 2016 to 2019 ▪ Improved the firm’s Google rank from page nine to page one in all core areas of the practice by revising the website, adding keywords, creating backlinks, and expanding the firm’s social media presence. ▪ Automated the firm’s estate planning documents to improve efficiency and reduce errors. To save the firm money, I created a workable system inside Microsoft Word to get results similar to automation software. ▪ Allowed the firm to eliminate outside referrals and triple the potential revenue stream of the firm’s elder law practice by using my 20-years of elder law experience to train other firm attorneys. Bay Area Caskets, LLC Owner | 2007 to 2012 Consultant | 2012 to present ▪ Invented new contracts used by elder law attorneys in multiple states to protect nearly $10 million in client assets. ▪ Increased sales by 75% by educating attorneys and their staff to use the contracts effectively. ▪ Coordinated business to business sales and marketing to earn more than $1 million in revenue. Rizzo & Associates, PLC Owner | 2000 to 2010 ▪ Handled a multimedia marketing campaign that included radio, television, and public relations that took my firm from a home office to gross earnings of over $750,000 per year. ▪ Hired and trained four new attorneys and ten staff members to provide service to hundreds of families. ▪ Conducted direct sales campaigns to referral sources allowing the firm to acquire clients directly from six nursing homes, dozens of financial planners, and over twenty law firms. COMMUNITY SERVICE Grand Traverse County Department of Health and Human Services Board | 2017 to Present ▪ Oversee the budgets and operations of The Pavilions and the County Office of MDHHS Traverse City Human Rights Commission | 2003 to 2005 ▪ Investigated violations of citizens’ rights and dignity EDUCATION University of Detroit Mercy School of Law ▪ Juris Doctor | 1998 Emory University School of Law ▪ Candidate for Juris Doctor | 1995 to 1996 University of Miami – Honors College ▪ Bachelor of Arts | 1995