JOHN IBASCO
Freelance Marketer-| - | Ontario, Canada
johnibasco.com | linkedin.com/in/john-ibasco
PROFESSIONAL SUMMARY
Results-driven marketing professional with expertise in campaign execution, go-to-market
(GTM) strategies, and cross-functional collaboration. Proven track record in digital marketing,
email marketing, and paid media (Google Ads, Meta Ads). Adept at driving user acquisition,
optimizing marketing performance through data-driven insights, and localizing campaigns for
target markets. Strong project management skills with experience coordinating teams and
managing multi-channel campaigns to maximize ROI.
CORE COMPETENCIES & ACHIEVEMENTS
● Successfully led multi-channel marketing campaigns, including PPC, paid social, SEO,
and email marketing, ensuring alignment with business objectives.
● Spearheaded GTM strategy for a B2B SaaS & marketplace, driving 50+ user signups
through localized marketing and sales enablement efforts.
● Launched and managed a direct-to-consumer eCommerce brand, achieving $18,625 in
revenue within one month via paid social and content marketing.
● Optimized campaign performance through data analysis, A/B testing, and continuous
refinement of targeting and messaging.
● Managed cross-functional teams, ensuring seamless collaboration between designers,
content creators, and advertisers to execute high-impact marketing initiatives.
SKILLS & TOOLS
Digital Marketing: Google Ads, Meta Ads, SEO, Copywriting, Email Marketing (Klaviyo,
Mailchimp)
Project & Stakeholder Management: Trello, ClickUp, Google Workspace, Microsoft Suite
Data & Analytics: Google Analytics, A/B Testing, Performance Reporting
Design & Web: Shopify, Webflow, Canva, Adobe Photoshop
PROFESSIONAL EXPERIENCE
Freelance Marketing Manager
Storetasker | June 2024 - Present
● Led localized marketing initiatives for Canadian clients, aligning campaigns with market
insights and customer behavior trends.
● Managed multi-channel campaigns (email, paid media, SEO, social) to drive
engagement and conversions.
● Collaborated with stakeholders, including designers and content teams, to ensure brand
messaging resonated with target audiences.
● Utilized analytics tools to assess campaign performance, making data-driven
optimizations to improve ROI.
Founding Marketer
Poof Technologies | Sep 2023 - June 2024
● Developed and executed GTM strategies for a B2B SaaS & marketplace solution,
ensuring strong market positioning.
● Partnered with cross-functional teams (product, sales, and design) to align marketing
initiatives with business objectives.
● Managed paid media campaigns and SEO strategies to increase visibility and user
acquisition.
● Created sales enablement materials, including competitive analyses and localized
content for the Canadian market.
Digital Marketing Specialist
Northginza (Personal Project) | Jan 2022 - May 2023
● Managed $5,963 in ad spend, driving 179 orders and generating $18,625 in revenue
through Meta Ads.
● Optimized ad targeting and creative strategies, increasing AOV by 30% above industry
benchmarks.
● Developed and executed email marketing campaigns, achieving a 24% feedback
collection rate (73 reviews from 293 orders).
● Grew social media presence through content marketing and community engagement.
Logistics Manager
Robert Transportation | Jan 2020 - Mar 2023
● Led a team of 10 in a fast-paced logistics environment, ensuring efficient supply chain
operations.
● Provided KPI reports and operational insights to senior management for strategic
decision-making.
● Implemented process improvements that optimized resource allocation and increased
operational efficiency.
EDUCATION & CERTIFICATIONS
Bachelor in Information Technology
Southwestern University -)
Certifications:
● Google Analytics, Google Search Ads, Google Display Ads
● SEO & Social Media Marketing (HubSpot)
