John Ibasco

I’m John Ibasco, a passionate digital marketer with a knack for bringing ideas to life through creative and data-driven strategies. Over the years, I’ve worked with startups, eCommerce brands, and SaaS companies, helping them grow through smart marketing campaigns and strong team collaboration.

My journey in marketing started with a deep curiosity about how brands connect with people. I love figuring out what makes audiences tick and crafting campaigns that grab attention, drive engagement, and—most importantly—deliver results. Whether it's through paid ads, SEO, email marketing, or content strategy, I thrive on finding the right mix to maximize ROI.

At Poof Technologies, I played a key role in shaping the company’s go-to-market strategy. I helped a B2B SaaS and marketplace solution attract over 50+ B2B users by aligning marketing with product development, running targeted campaigns, and refining messaging to connect with the right audience. I also built and managed a team of freelancers to execute our strategy, ensuring we stayed agile and efficient.

Before that, I launched my own eCommerce brand, which was both a challenge and an incredible learning experience. In just two months, I generated $18,625 in revenue on the first month by running Facebook and Instagram ads, optimizing website design, and creating compelling product content. Managing ad spend, improving conversion rates, and learning the ins and outs of digital sales gave me a deep understanding of what works in online marketing.