John Doyle

John Doyle 37 Botfield Toronto ON M9B 4E2 --https://www.linkedin.com/in/john-doyle-/ Overview A seasoned veteran of the Marketing, Branding, and Advertising industries, I founded my first Digital Agency, PineLake Communications Inc., in 1995. I underwent my exit strategy 20 years later after realising it was the right timing to undergo a positive change in my work/life balance, and to pursue a career as an independent Marketing Communications Consultant. Since that time I have aided many different types of firms, from startup to Fortune 500, in a wide array of Marketing & Brand projects ranging from Strategy to Implementation. Over my 20 years as President & CEO of my agency, I led the Corporation from our very first client to $5.5Million EBITDA, and from 2 employees (my co-founder and I) to over 50. Throughout this period I was responsible for creating and guiding the agency’s vision and mission, hiring and managing my internal and external teams using a results-oriented philosophy, and participating first-hand in Sales activities as required to ensure the firm’s financial health and increasing financial success. Like all agency founders whose similar ventures at first survive and then learn to thrive, I was in turn - and as needed - a technician, manager, and entrepreneur. Most recently, I have served as the CMO and Executive Vice-President of Business Development for Blockchain Hotels, a startup in the Hospitality industry that is tied to real-world assets in the form of Real Estate. After participating in the recruitment and guidance of the team, I led the firm through a Seed Round and Private Sale that has financed continued growth toward the ICO and beyond. In addition to overseeing the development of core business strategy and a complex legal structure, I was responsible for all marketing efforts and assets, including websites, Communities, Campaigns, PR Videos, the Whitepaper, etc. 2 Skills & Capabilities #1. Goal-Driven Team Management: Using a meritocracy-based style of results-oriented management, I leverage my human communication abilities to drive teams to their professional and personal peak performance. I feel that financial success in business requires a holistic approach, balancing people & profits in such a manner so as to achieve maximum potential from both. My team-leading experience includes both internal teams who are led to excellence via one-on-one and large group face-to-face meetings, and external teams (often scattered across the globe) who relied wholly on web communication and shared project management tools. #2. Marketing & Branding Materials Developer: I am equally comfortable working both as the sole “auteur” producer of marketing projects and as a team member providing one or more components of a project. Throughout my career I have served in various technical and management roles to design, develop, and deliver a vast number of such projects for clients including: • Google • HTC • BlackBerry • Nokia • AT&T • GM • Sony • Yahoo! • McKesson, and many others. 3 The types of marketing and communications projects for these clients include: • Strategic, Product, Budget & Business Plans • Brand Strategy Initiatives (Target/Avatar definitions, Brand Goals & Objectives documents, Branding Guidelines, etc.) • Product Launch materials, both digital and print (POP and POS) • Websites (I was awarded a Webby for a major BlackBerry.com remake) • Quick-Start and Getting Started Guides (GSGs)Videos (for use in-store and online) • "How-To" and "Show-Me" demos and videos (in-store, online, and on-device) • Event Planning & Trade Show marketing - both strategy and event materials development • Sales training, Employee Training, and Train-The-Trainer apps and sites • "Edutainment" and E-Learning projects (distributed globally, in up to 17 languages) • TV, Radio and Print (Direct Mail) campaign materials. My specialty throughout the creation of this content was always to "take the complex and make it conversational"; i.e., finding creative ways to engage, entertain, and educate the target audience by "talking tech" in an idiom they found useful and enjoyable to experience. In short: I greatly understand that it is essential in communications to create content that resonates. I created the byline “The Art Of Information” for my Agency to summarize this concept, and I ensured that it rippled throughout the organization at all times; it was a cornerstone. #3. Business Development: From the outset of my career to the present, my sales capabilities have always been a critical part of my success. From the days of owning & operating a startup struggling to onboard its first roster of clients, to the latter period of steering the agency’s sales fortunes through ongoing business development relationships with Fortune 500 CEOs, CMOs and Brand and Marketing VPs, making deals happen has always been the bottom line at the end of the day. Sometimes these deals consisted of partnerships that I was negotiating, for example, between the pop band U2 and BlackBerry’s VP of Brand Marketing, or between retailers such as Best Buy and cell carriers like Telus, sometimes they were simply straight sales of agency services for a particularly large and complex contract like our first Bell Canada - but always a sense of diplomacy, tolerance, empathy and above all, perseverance, was key in finding a win-win for all major stakeholders involved.