John Doyle

A seasoned entrepreneurial veteran, I founded my first Digital Agency, PineLake Communications Inc., in 1995. I pursued a highly successful exit strategy 20 years later in order to undergo a positive change in my work/life balance, and to pursue a career as an Executive Coach and Management Consultant specializing in startups. Since that time I have aided many different types of firms, from startup to Fortune 500, in a wide array of projects ranging from strategy to Implementation. Over my 20 years as CEO of my agency, I led the Corporation from our very first client to $9.5Million EBITDA, and from 2 employees (my co-founder and I) to over 50. Throughout this period I was responsible for creating and guiding the company's vision and mission, hiring and managing my internal and external teams using a results-oriented philosophy, and participating first-hand in Business Development activities as required to ensure the firm’s ever-increasing financial success. Like all founders whose ventures at first survive and then learn to thrive, I was in turn - and as needed - a technician, a manager, a visionary leader and coach, and a highly-driven "get-it-done" entrepreneur.

In addition to consulting with several successful startups over the past several years I have most recently served as the COO for of Innovasis Hotels, a now-funded startup in the Hospitality industry that integrates blockchain and crypto. After playing a key role in the recruitment and guidance of the team, I led the firm through a Seed Round and then Equity Raise that financed continued growth to the ICO and beyond. In addition to overseeing the development of core business strategy and a complex legal structure, I took on the additional role of Interim CMO and was responsible for all marketing and sales efforts and assets, including websites, Communities, Campaigns, PR Videos, the Whitepaper, different Pitch Decks for different Investor types, Executive Summaries, etc. I was also a principal advisor as we built out the Financials.

Skills & Capabilities:

Goal-Driven Team Management: Using a meritocracy-based style of results-oriented management, I leverage my human communication abilities to drive teams to their professional and personal peak performance. I feel that financial success in business requires a holistic approach, balancing people & profits in such a manner so as to achieve maximum potential from both. My leadership experience includes both internal teams who are led to excellence via one-on-one and large group face-to-face meetings, and external teams (often scattered across the globe) who relied wholly on web communication and shared project management tools.

Throughout my career I have served in various technical and management roles to design, develop, and deliver a vast number of such projects for clients including: • Google • HTC • BlackBerry • Nokia • AT&T • GM • Sony • Yahoo! • McKesson, and many others.

These projects included:

• Strategic, Product, Budget & Business Plans • Brand Strategy Initiatives (Target/Avatar definitions, Brand Goals & Objectives documents, Branding Guidelines, etc.) • Product Launch materials, both digital and print (POP and POS) • Software and SAAS projects •Websites • Apps • Quick-Start and Getting Started Guides (GSGs)Videos (for use in-store and online) • "How-To" and "Show-Me" demos and videos (in-store, online, and on-device) • Event Planning & Trade Show marketing - both strategy and event materials development • Sales training, Employee Training, and Train-The-Trainer apps and sites • "Edutainment" and E-Learning projects (distributed globally, in up to 17 languages) • TV, Radio and Print (Direct Mail) campaign materials.

My specialty throughout the creation of this content was always to "take the complex and make it conversational"; i.e., finding creative ways to engage, entertain, and educate the target audience by "talking tech" in an idiom they found useful and enjoyable to experience. In short: I greatly understand that it is essential in communications to create content that resonates. I created the byline “The Art Of Information” for my Agency to summarize this concept, and I ensured that it rippled throughout the organization at all times; it was a cornerstone.

Business Development: From the outset of my career to the present, my sales capabilities have always been a critical part of my success. From the days of owning & operating a startup struggling to onboard its first roster of clients, to the latter period of steering the agency’s sales fortunes through ongoing business development relationships with Fortune 500 CEOs, CMOs and Brand and Marketing VPs, making deals happen has always been the bottom line at the end of the day.