JOHN C, MSc (Electronic Business)
- | Reading United Kingdom
Highly accomplished, multi-lingual (English and Danish languages) Strategic Sales, Business
Development, and Channel Sales leader with a demonstrated ability to drive significant revenue
growth within the IT and Telecommunications industry.
Specializing in SaaS, AI, Networks, Cybersecurity, Data communications, IT, cloud, and digital
transformation solutions, I have a proven track record in closing big deals, building sustainable
relationships (over 14,260 followers on LinkedIn) cultivating strategic partnerships, developing new
business, and optimizing profitability in Sales environments.
Key Skills
Managed New Business & Account Management Teams | UK, NORDIC and EMEA domain experience
| Strategic Account Planning and Analysis| Multi-industry Expertise | Channel Development and
Sales | New Logo Acquisitions | Strategic Partnerships | Revenue Generation | Market Penetration &
Expansion Complex Solution Sales | Relationship Building | Contract Negotiation | Data
Communications |Cyber Security | Digital Transformation | Cloud Computing | Smart Industries |
Smart Venues | AI |Digital Marketing
Professional Experience Senior Sales Executive -- ABT NEWS LTD May 2023 ---- Present ---Reading
UK
Responsible for Sales & Business Development of digital services including chatbots within the
EMEA marketplaces
▪ Spearheaded strategic sales initiatives resulting in a 55% increase in revenue within the UK and
Nordic markets, consistently exceeding annual targets and quotas.
▪ Developed and executed comprehensive sales plans targeting key accounts within various sectors,
securing high-value, long-term contracts.
▪ Cultivated and managed a robust sales pipeline, effectively forecasting revenue and ensuring
consistent achievement of sales objectives.
▪ Negotiated and closed complex RFP deals, demonstrating expertise in contract management,
Nurturing, objection handling and Client relationship building.
▪ Identified and capitalized on emerging market opportunities expanding market share and driving
business growth.
▪ Established and nurtured strategic partnerships with key stakeholders, including local distributors,
and international technology providers.
▪ Led the development and implementation of successful business development strategies, resulting
in the expansion of ABT NEWS service portfolio within the EMEA.
Senior Account Manager-- Verizon Communications Inc Dec 2013 – 30TH April 2023, – London, UK
▪ Worked hard to achieve sustained increment in new business sales via direct sales and revenue
growth via Channel Partners for UK and Nordics
▪ Established resource requirements for big deal pursuits including product management, solution
consulting, commercials, delivery, service, and operations.
▪ Succeeded in delivering $30m of incremental revenue in 36 months.
▪ Wins included key logos across multiple verticals in UK and Nordics
▪ Met every sales target given over a four-year period, typically between 101% to 125% of target
▪ Mentored and managed 5 Account executives within UK&I and Nordics to drive sales growth and
engagement strategy resulting in revenue growth of 30% YoY
▪Sold Cyber security services (GRC, Threat and Vulnerability, Identity and Access Management,
Incident Response and Forensics, Professional Services) into key global and regional enterprises] ▪
Improved Verizon’s channel revenues and delivered customer value by engaging partners on
opportunities through joint account planning, lead sharing, marketing activities and UK&I /
Nordics market demand generation programmes leading to $15m in new business sales between
2022 and 2023.
▪ Delivered and integrated UK&I partner expertise into sales cycle activities to facilitate solution
selling and Strategic account planning
Sales Specialist for Cloud Solutions, Microsoft Feb 2011 – Nov 2013 --- Reading UK
Helped to implemented Microsoft’s successful go to market strategy for the UK and Nordic Region
▪ Collaborated closely with Microsoft Partners to improve sales growth and customer support ▪
Primary focused on the sale and delivery of Microsoft Cloud offerings to Nordic customers.
▪ Succeeded in growing regional revenues from $20m to $25m within 2 years.
▪ Supported global account teams in EMEA to ensure increment in market share and sales growth
UK Sales Executive, AvePoint, Sept 2010– Jan 2011--- London UK
▪ Sale of SharePoint, Security solutions and Microsoft solutions to decision makers in Denmark,
Sweden, Norway, and Finland.
▪ Follow-up and conversion of Leads generated through Product and Country Specific Marketing
campaigns which involved Telemarketing and using CRM tool
Sales Representative Quantum TM, Sept 2008 – Aug 2010 --- Reading UK
▪ New Account development - identifying prospective customer needs and developing solutions
to satisfy their requirements.
▪ Working with Global Account Directors to secure new orders and renewals of SAP solutions.
▪ Working with resellers and partners to plan and implement direct sales campaigns.
▪ Targeting new logos and existing accounts for SAP Business solutions, Avaya and Symantec.
CERTIFICATION
GDPR Foundations Certificate 2025
EDUCATION
MSc Electronic Business – Distinction – IT University