John Anderson

John Anderson BUSINESS DEVELOPMENT, STRATEGIC PARTNERSHIPS & MARKETING PROFESSIONAL CAREER SUMMARY "Innovative sales and marketing strategist with a proven track record of forging high-impact partnerships and driving growth across diverse industries." John is a seasoned marketing and business development professional with over two decades of experience in crafting and executing marketing strategies for some of Australia's most recognisable brands. His expertise spans: Strategic Partnerships: Skilled in identifying, negotiating, and nurturing strategic alliances that drive mutual growth and value. Brand Management: Extensive experience overseeing marketing programs for high-profile brands such as Heinz, Mazda, and TAB. EdTech Innovation: A decade of experience in the fast-paced EdTech sector, leading marketing and business development initiatives. Team Leadership: Proven ability to mentor and guide marketing teams of various sizes, fostering talent and driving performance. Financial Management: Adept at controlling and optimising complex marketing budgets to maximise ROI. John's career highlights include successful tenures with industry leaders like Clive Peeters, Choices Flooring, and most recently, the Didasko Group in the EdTech space. Based in Melbourne, Australia. ACADEMIC HIGHLIGHTS Chisholm Institute Bachelor of Business, Marketing Digital Marketing Institute (Ireland) Professional Diplomas in Digital Marketing 2015 - Jun 2015 Professional Diploma in Social Media Marketing Professional Diploma in Digital Strategy and Planning Professional Diploma in Digital Marketing Professional Diploma in Mobile Marketing Professional Diploma in Search Marketing CAREER SPECIFICS Managing Director - Brandify Communications Sep 2024 - Present Brandify is a media and communications agency, offering a range of services that cater to the diverse needs of businesses looking to enhance their brand visibility and communications. Specialising in: 1. Brand Strategy & Consulting 2. Social Media Management 3. Content Creation General Manager - Marketing & Strategic Partnerships - Didasko Group Feb 2015 - Aug 2023 (8 years 7 months) Didasko Group provided online education solutions focused on the education and upskilling of individuals. John's role focused on identifying and forging strategic partnerships with aligned companies in the education sector. Within his remit, John was also responsible for overseeing the marketing functions of the Group. Key Achievements: • Nurtured and developed the key relationship with La Trobe University & drove business development via new global partnerships • Played a key role in the development of the world’s first online cloud technology degree, later awarded the prestigious Digital Revolution Award (Excellence in Learning). • Involved in the creation of a Data-Analytics Ecosystem that provided insights into performance and informed decision-making. • Played a key strategic role in the development and marketing of a new business model offering asynchronous Digital Skills Short Courses. Group Marketing Manager - Didasko Group Mar 2014 - Jan 2015 (11 months) John's role as Group Marketing Manager was to oversee all marketing functions for each of the Group's brands, and to work with, and mentor, a talented marketing team. Working closely with all areas of the business, John played a key role in contributing to the development of new online courses, their positioning, and go-to-market strategy – working closely with university partners. Key Achievements: • Implemented a comprehensive digital marketing strategy including the development and launch of a new company website. • Instrumental in driving a new and extensive Agent network, domestically and global including a valuable partnership with Open Universities Australia. • Conceptualised and created the Vendor Certifications Academy – a valuable new & complimentary revenue stream for the business. Career Consultant - Computer Power Institute Nov 2013 - Feb 2014 (4 months) The Computer Power Institute provides highly respected Diploma IT Courses. As a Career Consultant, John's role was to assist and advise potential students with an overview of the Diploma modules, the International IT Vendor Certifications, and the Job Placement Assistance Program. Brand Marketing Strategy Consultant - Kosys Digital Growth Mar 2013 - Nov 2013 (9 months) KOSYS Growth provided strategic marketing consultation to a wide cross section of industries. As part of the KOSYS team, John provided the brand strategy and marketing strategy functions to Clients. CAREER SPECIFICS Managing Director – Access Knowledge May 2013 - Oct 2013 (6 months) Access Knowledge was appointed by the Computer Power Institute to source and recommend suitable candidates for their Diploma IT Courses. In October 2013, Access Knowledge closed, and John gained an opportunity to work from within the Computer Power Institute. Managing Director – Salth Marketing Feb 2008 - Oct 2013 (5 years 9 months) Salth Marketing provided business consulting services on a diverse range of projects to Clients, including: Life Resolutions (a fast developing franchise group for independent psychologists); pindrop.com.au (a professional, independent consumer information and online hearing care service for adults affected by hearing loss); Beach Hut Brewery (Australia's best craft beer); and Retail Express (retail POS software in the cloud) National Director of Marketing & Brand - Clive Peeters Oct 2005 - Nov 2007 (2 years 2 months) John was responsible for building the integrity of the brand and ensuring its continued relevance to consumers and B2B customers. He was also responsible for overseeing the development of the marketing strategy and implementing all brand and retail programs. Managed a large talented marketing team in all aspects, including workflow, brand architecture, creative guidance, motivation, and staff performance. Responsible for a $30M marketing budget. Key Achievements: • Intimately involved in the listing process for the company on the ASX inc development of prospectus, and subsequent annual reports • Supervised and mentored a large marketing team of 25 during a period of rapid change and growth. This included 365 days of national retail advertising across all media, plus the launch of new ‘big box’ stores across the country. National Marketing Director - Choices Flooring Feb 2000 - Sep 2005 (5 years 8 months) John was responsible for a highly skilled marketing team delivering the comprehensive marketing program for the 145-store strong national retail network. Key Achievements: • Led a comprehensive store fitout and redesign strategy aimed at repositioning the stores as leaders in floor covering decor. This ambitious project was the largest and most challenging the company had ever undertaken. The successful repositioning set a new benchmark for the industry and is widely recognised as a pivotal moment in retail presentation. • Responsible for the competitive tender process of the Suncorp Floor Coverings claims contract. This resulted in $12M of incremental sales per annum for the 135 store network. The contract is still in place today. Group Account Director - FCB Global March 1991 – Dec 1999 (8 years 9 mths) Key Achievements: • Developed and implemented communication strategies for a diverse portfolio of B2B and B2C clients, including Tabcorp, Laminex, and Mazda. • Led cross-functional teams to drive successful campaigns and initiatives, resulting in increased brand visibility and market share. • Collaborated with clients to understand their business objectives and deliver tailored solutions to meet their needs. SKILLS Professional Skills • Brand Awareness • Customer Relationship Management (CRM) • Interpersonal Skills • Attention to Detail • Relationship Building • Social Media Marketing • Content Strategy • Project Management • Social Media • Leadership & Mentoring AWARDS Winner of the Excellence in Learning Category - Digital Revolution Awards 2022 Didasko won the 'Excellence in Learning' category in this prestigious global award. Announced Feb 2022. The award was for the creation of the world’s first 100% online degree in Cloud Technology. View the Award submission document via this link MAKE CONTACT WITH ME Phone:- Email:-