John Anderson

With over 20 years of experience in marketing, business development and strategic growth, I have led transformational initiatives across education, retail, experienced in B2C, B2B and B2B2C sectors - driving multimillion-dollar partnerships, building high-performance teams, and delivering measurable commercial outcomes. I’ve led marketing initiatives for iconic Australian brands including Heinz, Laminex, Sidchrome, Clive Peeters, and Choices Flooring, gaining valuable experience in brand strategy, retail marketing, and customer engagement. My career highlights include securing and scaling global partnerships (notably with La Trobe University), launching market-first digital education products, and driving revenue expansion through innovative go-to-market marketing strategies. I bring a proven track record in identifying growth opportunities, negotiating complex deals, and aligning cross-functional teams to execute high-impact initiatives. I’m passionate about developing and nurturing brands, unlocking new market potential, and delivering sustained business value through strategic collaboration. Key Strengths: Marketing Strategy | Strategic Partnerships | Brand Development | Growth Strategy | Leadership | Commercial Negotiation | Digital Innovation | Partner Enablement | Cross-Functional Alignment