John Anderson

Skills gap solutions for today’s digital workplace Short courses of between 7 and 70 hours of self-paced learning, produced by the award-winning online specialists, Didasko. Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte Index 03. Employment and job statistics 04. Solving industry’s digital skills gap 05. The new standard in industry skill set solution 06. We don’t just focus on WHAT you learn – we also focus on HOW you learn 07. Information Technology 08. - Industry short courses 14.- Skillbytes 21. Business 22. - Industry short courses 25. - Skillbytes 29. Marketing 30. - Industry short courses 31. - Skillbytes 33. The Didasko difference 34. Courses that keep skill sets current Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte Introduction to business statistics; presenting data for maximum impact 2 An introduction to the world of marketing Introduction to data privacy and protection within an organisation 87% of Australian workers require digital skills in their roles Deloitte Access Economics/Australian Computer Society Digital Pulse 653,000 Additional tech workers required in Australia by 2030 Tech Council of Australia 64% Greater remuneration earnt in the tech sector, vs. other industries Tech Council of Australia 3 Solving industry’s digital skills gap Rapid and widespread digitalisation has changed the nature of virtually all industries. Employees and organisations increasingly need digital skill sets to work and keep up to date with rapidly changing technological advancements. Automation and digital technologies are revolutionising industry, from agriculture to manufacturing. By the end of this decade, an estimated 1.2 million digital workers will be needed in Australia.* Current projections indicate there will be a shortfall in the region of 653,000 skilled IT workers. In the digital age, employers are struggling with skills gaps within their organisations. This is a significant challenge which is holding back many organisations. To succeed in the digital revolution, individuals need to identify their current and future skill needs and address the gaps to stay current, employable and promotable. *Tech Council of Australia 4 Today, maintaining skills currency gives you a clear career advantage The new standard in industry skill set solution Didasko’s high-quality, fully online Short Courses and skillbyte microcredentials are the ideal solutions to closing the growing skills gap crisis. Our Industry Courses focus on high-demand industry skill sets where learners will experience award-winning multimedia content and immersive activities. These courses bring real-world, skill set solutions to skills gap challenges, and, thanks to flexible online delivery, they can be accessed anytime and anywhere. Learners can study at their own pace around work and other commitments. Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte Watch video Embracing innovation, engagement and award-winning multimedia + Up to 70 hours of learning + Up to 7 hours of learning + $975 (plus GST if applicable) + $195 (plus GST if applicable) + Comprehensive subject matter + Specific content coverage of an industry relevant skill These outstanding Short Courses embrace indemand skill sets to future-proof your career. Engaging micro-credentials to bridge critical skills gaps. Complete the self-paced course and apply the knowledge immediately! Learn at your own pace with the complete flexibility of online delivery. Learners will experience awardwinning multimedia content, lectures and immersive ‘apply’ activities. If you’re looking to expand your skill set in your current job or boost your CV to apply for a new role, Skillbyte microcredentials are an ideal solution. The Industry Short Courses and Skillbytes have been developed in line with the requirements of the National Microcredentials Framework 5 We don’t just focus on WHAT you learn – we also focus on HOW you learn Our unique 5-step learning experience is immersive, selfpaced and developed with extensive industry collaboration. Learners study their courses on our unique and easy-to-use learner platform. On the learner platform, we will lead you through a highly immersive and engaging learning experience, making upskilling both enjoyable and fulfilling. 1. Learn. Enjoy engaging, interactive multimedia with up-to-the-minute information 2. Watch. Interesting talks help contextualise the learning 3. Practise. Review and apply with the material you’ve learnt 4. Listen. Continue your studies with interesting and informative podcasts 5. Assess. Rather than one final exam, test yourself via a series of short tests throughout your studies 6 Information Technology Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte Introduction to data privacy and protection within an organisation 7 IT Foundations The pillars of the IT ecosystem Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview A broad understanding of the fundamentals of information technology is essential no matter what areas you may later specialise in. You will acquire the base knowledge and skills to set up, use and maintain computers, computer networks, databases and websites for personal and business use. Areas examined include the hardware components of a computer, the fundamental principles of computer operation, classifications of computer software, the organisation, analysis and storage of data, the fundamentals of computer networking and the basics of web development. What you will learn + How different areas of information technology all work together. + How computer hardware and software work together to run programs. + What is required to develop a computer program. + How IT devices are able to communicate with each other. + How a well-designed web page is constructed. + The ever-growing importance of security and cloud technologies in relation to IT systems. Topic 1: Information technology landscape Topic 2: Computer hardware Topic 3: Computer software Topic 4: Networking Topic 5: Computer programming Topic 6: Data structures and algorithms Topic 7: Web development Topic 8: HTML5 essentials Topic 9: Cloud computing Topic 10: Cybersecurity 8 IT and the Business Environment Bringing the digital age to your organisation Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Organisations operate in an ever-changing environment, developing and adjusting plans in anticipation of, and in response to, these changes. This course will help you understand environmental complexity and trends, and the steps businesses take to monitor, assess and respond to these influences and how digital systems support good decision-making. Information technology and digital systems provide the foundation through which organisations can achieve efficient and effective management of resources and processes. This course looks at typical business operations and how information technology and systems underpin them through enterprise resource management and knowledge management structures and applications. You will also learn how digital innovation helps deliver service and product improvements needed to be competitive and agile in an increasingly global and networked environment. What you will learn + Trends in IT and their potential impact on business operations. + How to assess the general environment in which organisations operate. + The business planning cycle and the importance of this to business success. + How businesses can be structured. + Models organisations use to design information, enterprise resource and knowledge management systems. + How digital systems support good decision-making. + How to improve business processes through digital information systems. Topic 1: Understanding the changing business environment as an IT professional Topic 2: Introduction to business structures and the business planning cycle Topic 3: How IT is disrupting the world of work Topic 4: Introduction to knowledge and information management systems Topic 5: IT systems and processes that support decision-making Topic 6: Introduction to databases in business Topic 7: Introduction to using technology in marketing Topic 8: Introduction to computer networks Topic 9: A guide to business intelligence systems Topic 10: Data privacy and protection 9 Designing Information Systems The path from concept to implementation Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview A stable and functional set of IT systems is of major importance to the survival and success of any modern organisation. You will develop skills in the analysis, planning and design of systems that improve business productivity and security. You will gain an understanding of the importance of requirement gathering in engaging all stakeholders, and learn how the creation of system diagrams, models and prototypes assists in the development of systems that are useful for managing business operations. What you will learn + How to design, develop and implement new systems using standard approaches. + The importance of gaining feedback from all users on what features are required in a system to make it functional. + How to use appropriate tools to determine and represent system designs and processes. + The processes for ensuring that systems are thoroughly tested prior to implementation, and well maintained afterwards. + The importance of ensuring that systems are easy to use and secure. Topic 1: Introduction to information systems Topic 2: Planning information systems Topic 3: Understanding information systems user needs Topic 4: Translating user needs to information systems processes Topic 5: Describing information systems processes Topic 6: Creating information systems data models Topic 7: Organising information systems data Topic 8: User friendly information systems interfaces Topic 9: Testing and launching information systems Topic 10: Maintaining and securing information systems 10 Java Programming Essentials Resolve organisational challenges with Java programming solutions Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Modern applications provide solutions for streamlining processes in an ever-increasing number of contexts. You will gain an understanding of the process of translating the logic for resolving a problem into a practical coded solution. You will be exposed to the environments, tools, techniques, and methods of thinking needed to analyse data processing problems and develop effective and efficient software solutions. What you will learn + The reasons for the popularity of the Java programming language. + How to work through the process of designing a Java program. + How to apply the three basic programming structures to create Java programs. + How to use specialised programming applications to streamline the creation of Java programs. + How to identify issues with Java programs and repair them. Topic 1: Introduction to computer programming Topic 2: Introduction to Java development environments Topic 3: Java language fundamentals Topic 4: Sequence control structures Topic 5: Java selection control structure Topic 6: Java iteration control structure Topic 7: Java language features Topic 8: Java arrays Topic 9: Java methods Topic 10: Java finding and managing errors 11 Python Programming Essentials Resolve organisational challenges with Python programming solutions Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Programming provides a means through which to develop functional and practical solutions for all manner of organisational circumstances. As a programming language, Python is renowned for its applicability to solution development in a broad range of contexts and for how comparatively straightforward it is to learn. You will gain an understanding of how to design and efficiently develop programming solutions for specific organisational problems using the Python programming language. What you will learn + The reasons for the popularity of the Python programming language. + How to work through the process of designing a Python program. + How to apply the three basic programming structures to create Python programs. + How to use specialised programming applications to streamline the creation of Python programs. + How to identify issues with Python programs and repair them. Topic 1: Introduction to computer programming Topic 2: Introduction to using Python for software development Topic 3: Basics of Python Topic 4: Python strings Topic 5: Python data structures Topic 6: Python control structures Topic 7: Python functions Topic 8: Python complex data structures Topic 9: Python object-oriented programming Topic 10: Python error handling 12 Networking Concepts Connecting IT systems Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Networks form the platform for communication between devices located both in isolated systems and around the globe. You will learn about the models and protocols used in setting up a secure modern network, and how to configure and troubleshoot networking devices. You will develop skills in network design and use them to assist in the implementation of your own networks. What you will learn + Foundational networking concepts that will enable you to understand network functionality and internetwork communication. + Purpose, structure, functionalities and protocols of the well-known models, Open System Interconnection (OSI) and TCP/IP. + Structure of an IPv4, IPv6 address, different IPv4 classes and how to optimise the address allocation using IP subnetting methods like FLSM and VLSM. + How the internetwork communication happens and when to employ IP routing concepts. + Ethernet LAN fundamentals, how the standards come together when designing a network and factors to consider when designing a small network. + LAN switching concepts and how to secure switch ports in a functional network. + How to configure, verify and troubleshoot network devices like routers, and switches to achieve the required network functionality. Topic 1: Introduction to networking Topic 2: OSI network model upper layers Topic 3: Network layer and IPv4 addressing Topic 4: IPv6 addressing Topic 5: IP subnetting Topic 6: Variable-length subnet masking Topic 7: Anatomy of a router Topic 8: Data link and physical layer functions Topic 9: Ethernet LAN fundamentals Topic 10: LAN switching 13 Introduction to data privacy and protection within an organisation An insight into how security and governance is vital to doing business legally and safely. Free Up to 7 hours of learning Free for a limited time Computer hardware Demystify the computer and learn how IT components work together to allow you to enter, process and interpret information. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Computer software Understand and assess which programs are appropriate to an organisation’s needs. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Networking Introduction to the technologies and techniques that are essential to run an efficient computer network. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Computer programming Introduction to professional computer programming languages and tools. Buy now 14 Up to 7 hours of learning $195 (plus GST if applicable) Data structures and algorithms Learn how data structures retain business data as it is being used by computer programs. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Web development Understanding efficiencies in the website environment to save businesses time and money. Buy now Up to 7 hours of learning $195 (plus GST if applicable) HTML5 essentials Using HTML5 in professional website development. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Cloud computing Using cloud computing for efficiencies in day-to-day business operations. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Cybersecurity Introduction to cybercrimes and the steps taken to prevent them. Buy now 15 Up to 7 hours of learning $195 (plus GST if applicable) Understanding the changing business environment as an IT professional An overview of computer networks and how their infrastructure allows organisations to connect and transfer information. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Introduction to business structures and the business planning cycle Learn about structures and planning cycles and the types of business plans that are needed for commercial success. Buy now Up to 7 hours of learning $195 (plus GST if applicable) How IT is disrupting the world of work Learn how technology impacts the changing world of business. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Introduction to knowledge and information management systems Learn how information systems are vital to the cohesive functioning of organisations. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Using systems and processes to support decision-making Learn how systems and processes can help decision-making in business. Buy now 16 Up to 7 hours of learning $195 (plus GST if applicable) Introduction to databases in business Learn how to organise data in databases commonly found in organisations. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Introduction to using technology in marketing Gain an understanding of how the marketing function and smart technology integrate for a better business solution. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Introduction to computer networks in business An overview of computer networks and how their infrastructure allows organisations to connect and transfer information. Buy now Up to 7 hours of learning $195 (plus GST if applicable) A guide to business intelligence systems Data is a powerful business tool. Learn how it can reveal critical information and provide meaningful business insights. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Information technology landscape Provides an understanding of how exciting the information technology landscape is today, and how it will continue to evolve. Buy now 17 Up to 7 hours of learning $195 (plus GST if applicable) Introduction to information systems An exciting introduction to the design of a business information system. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Planning information systems Gain valuable insights into how to plan a business information system. Getting it right starts here. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Understanding information systems user needs How will you find out user requirements for your new information system? Let’s look at methods and techniques to find out. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Translating user needs to information systems processes Learn how to plan an effective information system using models and system designs appropriate to the user requirements. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Describing information systems processes Processes travel through information systems. Understanding how, allows the design of an effective system. Buy now 18 Up to 7 hours of learning $195 (plus GST if applicable) Creating information systems data models Learn how to enhance the performance of an information system. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Organising information systems data Gain a detailed understanding of how to organise data to ensure business success. Buy now Up to 7 hours of learning $195 (plus GST if applicable) User friendly information systems interfaces Design an intuitive and secure information system with the end user in mind. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Testing and launching information systems Learn how to test and launch a new information system. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Maintaining and securing information systems Learn how to ensure an information system is adequately maintained and appropriately secured. Buy now 19 Up to 7 hours of learning $195 (plus GST if applicable) Introduction to computer programming Your introduction to the exciting world of computer programming. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Introduction to Java development environments Learn why Java is one of the most popular programming languages in the world. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Introduction to using Python for software development Discover why Python is such a popular programming language in business today. Buy now 20 Up to 7 hours of learning $195 (plus GST if applicable) Business Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte Introduction to business statistics; presenting data for maximum impact 21 Business Statistics Make better decisions with data Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Data analysis is an essential skill for anyone working in or interested in a business discipline, as it is a means to understand and solve some of the most common and pressing problems facing modern organisations. More than this, exploring the vast swathes of data businesses collect or have access to in these digital times, provides near limitless opportunities for business innovation effecting meaningful commercial or social change. In this subject, you will develop basic quantitative skills to effectively extract and analyse information from data. The subject sets a foundational understanding of various basic statistical techniques on which you can build to raise and answer important practical questions for your current, future or own business. What you will learn + How to manage and treat the data your organisation keeps or wants to obtain. + The benefits and limitations of descriptive statistics. + How to accurately predict and forecast important business events. + How to use common software tools to your advantage and complete statistical analysis. + The value of data in informing business decision-making. + Generate and justify solutions to business problems using statistical analysis. + How to approach complex problems and think quantitatively. Topic 1: Introduction to business statistics; presenting data for maximum impact Topic 2: Descriptive statistics: numerical Topic 3: Basic probability Topic 4: Discrete probability distributions Topic 5: Continuous probability distributions Topic 6: Sampling and sampling distributions Topic 7: Estimation Topic 8: Hypothesis testing Topic 9: Linear regression Topic 10: Time series analysis 22 Organisational Behaviour How to succeed in organisations Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview This course is Introduction to the theory and application of organisational behaviour. Discover how individual characteristics, interpersonal relationships and group processes impact organisational outcomes. Apply organisational behaviour theory and concepts to current organisational challenges, including building and managing teams, diversity, motivation and decisionmaking. Become a more effective and influential employee by learning why and how you and those you work with respond to your business environment. What you will learn + To analyse, reflect on, control and manage the influence of personal factors that drive your behaviour in the workforce. + How to work with the various factors that influence the behaviour of your colleagues or direct reports. + Why organisations as an entity behave as they do and what role you play in directing productive organisational behaviours. + How to communicate and convey your messages to a diverse business audience. + Leverage interpersonal skills to more effectively engage in team environments and even manage diverse teams. + Negotiate and manage conflict scenarios that arise in the workplace. + How to lead in a modern organisation and improve the quality of decisions you and those around you make. Topic 1: Introduction to organisational behaviour Topic 2: Personality and values Topic 3: Working with motivations and attitudes in organisations Topic 4: Improving business communication Topic 5: Improving interpersonal skills Topic 6: Improving inclusivity and diversity management Topic 7: Team management Topic 8: Conflict management Topic 9: Facilitating organisational development Topic 10: Leadership and decision-making 23 Project Management Key drivers to project success Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Project management skills are invaluable to an enormous range of job roles, not just for those interested in a career in project management. After exploring the types of projects across industries and roles, the course focuses on developing the essential skills required to scope, plan, develop and execute a project within an allocated budget and timeline. This includes managing stakeholders, resources and reporting requirements. Traditional and Agile project methodologies are introduced, as well as the range of tools that can be used to manage the project’s life cycle. What you will learn + How to lead and manage a project from inception to completion. + A range of project methodologies and frameworks, and how to choose an approach that suits your business and/or project. + Project software and tools available to manage the project life cycle. + The range of skills required by successful project managers. + How to communicate effectively with project stakeholders. + How to identify project risks and strategies that can be put into place to mitigate these risks. Topic 1: Introduction to project management Topic 2: Initiating a project Topic 3: How to effectively lead a project Topic 4: Effective project planning Topic 5: Methods and tools to schedule a project Topic 6: Improved project budgeting Topic 7: Identifying and managing project risks Topic 8: Monitoring and controlling in project management Topic 9: Reporting on project progress Topic 10: Finalising and evaluating a project 24 Introduction to business statistics: presenting data for maximum impact Learn how to assess and present business data in effective and visually impactful ways. Free Up to 7 hours of learning Free for a limited time Introduction to organisational behaviour Discover why a powerful and successful employee culture sets a business up for success. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Personality and values Understanding how your own personality, values and ethics affect your professional interactions. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Working with motivations and attitudes in organisations Learn to understand and manage motivations and personalities to the benefit of an organisation. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Improving business communication Communication lubricates organisations and forges strong professional relationships. Buy now 25 Up to 7 hours of learning $195 (plus GST if applicable) Improving interpersonal skills Sharpen your ability to work well with others. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Improving inclusivity and diversity management Identify and manage the strengths of a diverse workforce to the organisation’s betterment. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Team management How to manage or be part of a successful team in business. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Conflict management Learn how to employ a collaborative, problem-solving approach to resolve a situation of conflict. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Facilitating organisational development Learn how to create a culture of change in an organisation. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Leadership and decision-making What is great leadership? What makes a great leader? Let’s drill down into motivation, values, personality and emotions. Buy now 26 Up to 7 hours of learning $195 (plus GST if applicable) Introduction to project management Central to the success of any project is organisation. Learn the art of project management. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Initiating a project Successful management of any business project starts with why the business needs the task undertaken and what will success look like. Buy now Up to 7 hours of learning $195 (plus GST if applicable) How to effectively lead a project Project management requires organisation and leadership. Learn how to develop these key skills. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Effective project planning The project plan is the backbone of any project. Getting the plan right increases the chances of success. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Methods and tools to schedule a project Learn how to successfully manage a team using effective project scheduling. Buy now 27 Up to 7 hours of learning $195 (plus GST if applicable) Improved project budgeting Gain insights and strategies for the challenging task of budgeting a project. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Identifying and managing project risks Get on the front foot and learn how to take a proactive approach to managing risk within a project. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Monitoring and controlling in project management Your project is up and running. Learn and understand your responsibilities in managing the project. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Reporting on project progress Reporting is essential to project management success, since it provides a window into what’s happening. Learn how it’s done! Buy now Up to 7 hours of learning $195 (plus GST if applicable) Finalising and evaluating a project Learn what is involved in the final stage of the project life cycle, and your role as project manager. Buy now 28 Up to 7 hours of learning $195 (plus GST if applicable) Marketing Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte An introduction to the world of marketing 29 Marketing Fundamentals Your guide to effective marketing campaigns Buy now Up to 70 hours of learning $975 (plus GST if applicable) Course overview Effective marketing practice requires critical analysis of the marketing environment and application of basic marketing mix tools available to marketing professionals. In this course, you will learn about the basic building block of the marketing mix and develop the skills to successfully implement these tools to produce successful marketing campaigns. Further to this, you will be introduced to the key elements used to develop a practical marketing plan; from understanding consumer segmentation, targeting and positioning to the implementation and control of the marketing program. What you will learn + The essential principles of marketing in a changing world. + How marketing professionals take advantage of the rapid change in technology, which has become an important part of modern marketing, by integrating new technologies across all marketing activities. + How to gather relevant and usable market information that examines consumer behaviour and then implement these insights to engage the consumer. + The importance of product and branding strategies with a focus on key issues such as brand equity, brand positioning, brand management and rebranding. + What marketing professionals need to consider when developing new products and brand development and how to manage the product and/or brands over their life cycle. Topic 1: Introduction to the world of marketing Topic 2: Marketing strategy: responding to market forces Topic 3: Undertaking market research to make sound marketing decisions Topic 4: Understanding consumer behaviour Topic 5: Consumer segmentation and product positioning Topic 6: Understanding the power of a strong brand Topic 7: Make better product and pricing decisions Topic 8: Marketing channels and distribution decisions Topic 9: Demystifying integrated marketing communications (IMC) Topic 10: Marketing in a digital age 30 Introduction to the world of marketing Welcome to the exciting, fast-paced world of marketing! This is a great overview of how marketing is integral to building consumer relationships. Free Up to 7 hours of learning Free for a limited time Marketing strategy: responding to market forces Understanding market forces and choosing your battles in your marketing strategy will save money and, sometimes, a brand’s reputation. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Undertaking market research to make sound marketing decisions Great market research is the backbone of successful marketing strategies. The insights and analysis can dictate everything from product development to selling proposition. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Understanding consumer behaviour Why do we do what we do? Why do we buy certain items and not others? Explore the many factors that help shape consumer behaviour. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Consumer segmentation and product positioning The more you know about a particular consumer segment, the easier it is to engage with them. Learn how it’s done! Buy now 31 Up to 7 hours of learning $195 (plus GST if applicable) Understanding the power of a strong brand Understanding and building a strong brand is the cornerstone for marketing success. Gain valuable insights on how it’s done well. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Make better product and pricing decisions Understanding how a product is positioned competitively will enhance the chances of success. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Marketing channels and distribution decisions We lift the hood on the importance of the relationship between marketing and the supply chain. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Demystifying integrated marketing communications (IMC) IMC is the process of unifying a brand’s messaging to make it consistent across all media. Learn why it’s so important. Buy now Up to 7 hours of learning $195 (plus GST if applicable) Marketing in a digital age Understanding how consumers are relating to digital media choices is key for a successful media strategy. Buy now 32 Up to 7 hours of learning $195 (plus GST if applicable) The Didasko difference Learning that caters for your career needs Didasko’s Industry Courses are designed to be scalable learning. Watch video Should you want a specific skill or aspect of a skill refreshed or upgraded, why not try a Skillbyte micro-credential. Should you feel you need a more comprehensive deep dive into a skill set, complete an Industry Short Course (ISC). Start small, and keep going! You can also continue studying a range of our short courses to achieve a traditional academic pathway. Successfully accumulating courses, can result in: + Industry Certified Graduate Certificate (4 completed ISCs) + Industry Certified Diploma (8 completed ISCs). + 16 completed ISCs would give you an Industry Certified Associate Degree. + Because the courses we offer are of Australian university standards, they could also be a pathway for you to undertake a formal university qualification. Experience our award-winning quality – complete a FREE course today! Enjoy complete access to a FREE 7-hour Skillbyte Introduction to business statistics; presenting data for maximum impact 33 An introduction to the world of marketing Introduction to data privacy and protection within an organisation Courses that keep skill sets current Didasko Industry Short Courses are created with up-to-theminute information and tools to advance your career plans. These in-depth courses ensure learners maximise career benefits and can apply what they learn immediately. Learners only experience what they need to bridge the skills gap they are addressing without unnecessary studies. Upon successful completion of your chosen Industry Short Course, you will receive a digital badge and a course completion certificate to add to your résumé and social media profiles. Upon successful completion of any Skillbyte, you’ll receive a certification certificate. Digital badges and industry certifications are an increasingly popular way to link learning experiences to career benefits, and to indicate enthusiasm for continued personal development. 34 didaskogroup.com/shortcourses 35