Joel Boh

JOEL BOH’S Curriculum Vitae CONTENT L EA D ( VIDEO) - COMPARE ASI AGROUP, 20 19 - 202 0 Using a data driven strategy, I plan and execute our content roll out against an editorial calendar. Optimising across SEO and SEM, we manage to increase organic page views on average +12% month on month with an average +6% longer average time spent on page. I also helped grow our blog’s organic page views from 182k to 355k in the span of 9 months. I executed a video strategy to facilitate different campaign related KPIs from top to lower-end funnel, conceptualising and executing a varied range of briefs from explainer videos to online spots. SENIOR CONTENT P RODUC ER - DE NTSU AEGIS NETWORK, 20 18 - 201 9 As agency producer, I work across the mediums of print, digital, film and mobile channels across regional campaigns with budgets up to SGD$1 million. On a daily basis, I interface across internal and external stakeholders from brand CEOs, account services, creatives and finance with a track record of delivering on schedule and on budget. I successfully help launched the Prudential regional Asia-Pac rebranding campaign across 10 asian markets pulling support from all partners. CREATIVE CON TENT MAN AGER - ORA SHOP, 2017 - 2018 Bootstrapping as a small startup, I helm dual roles of managing the creative team in producing branded video content and editorial collaterals for various social channels and spearhead our content marketing strategy. I also identify potential cross marketing opportunities with external affiliates, influencers and PR agencies to drive traffic that leads to conversion. Since our inception in September 2017, we have on-boarded brands Eaoron, Lacues, Dr. Gloderm and QTTie with exclusive sole distributorships. In a short span of four months, we have recorded close to SGD $100,000.00 in revenue. EXE CUTIVE P RODUCER - CLI CK2V IE W, 2 015 - 2017 I was headhunted by the Operations Director at the time to shape our editorial agenda for content marketing stable of retainer clients - Google, Singtel, Cisco, HSBC, Kuehne Nagel, Citibank, AIA, Amadeus, Visa, among others. Work encompasses B2B and B2C sectors. I also managed a team of writers, graphic artists and documentary filmmakers in producing branded video content and editorial collaterals for our clients. Outside official job scopes, I devised custom business solutions to address pressing needs our retainer clients may face. From executing content creation workshop syllabus as consultants to the Kuehne Nagel management, to developing an online content and communications newsroom portal for Visa — http://visaapnews.asia/ These efforts were spearheaded and owned by myself and the management I report to. CO- FOUNDER / C REATIVE SO LUTION S MANAGER, THE PICTURESTORY, 20 1 3 - 20 1 5 Together with the business development head, I served as director of creative solutions with the occasional client facing role. Day-to-day tasks involve heading the art department to pitch for briefs, hiring production crew, overseeing script and schedule edit reviews while keeping open communications with internal and external stakeholders. I led a team to produce content for corporate, advertising and communications clients like the National University Hospital, MacDonald’s, Adidas, Arup, National Geographic Live and Startupbootcamp. MULTIMEDIA VISUAL S EDITOR, REUTERS P ICTURES, 2008 - 2013 I sit on the multimedia team to package content with images, multimedia and video from regional TV and multimedia desks to illustrate global news stories, sports, entertainment and political reports. I also team led editorial colleagues working under tight deadline-driven conditions in Singapore and at major sporting events - including editing at the Beijing and London Olympics. Collaborated daily with network of photographers, video producers and text journalists globally to create compelling and original stories for the news wire. Cleared footage and still imagery from respective usage rights, licenses and embargoes and keep an eye out for potential legal and cultural-sensitive material that may otherwise implicate the company and our brand. Co-ordinated content production with the Enterprise team to deliver deeply reported long-form stories around key themes. Work as seen on http://widerimage.reuters.com/ and http://www.reuters.tv/ MULTIMEDIA JO URNALI ST, SIN GAP ORE P RESS HOLDINGS, 20 06 - 200 8 The first multimedia journalist employed for the online newsroom, and with the move to digital, I was responsible for setting in place a workflow for content to be web compliant, developing multimedia verticals and creating compelling content through regular podcasts and videocasts. I built the subsequent team that became the eventual multimedia department for the news portal. SK I LLSE T Transmedia Content Development. Photography and Filmmaking. Advertising and Production. News Planning. Digital Marketing. Content Strategy. B2B and B2C Business Development. Public Relations. EDU CAT IO N Oklahoma City University, United States — Bachelor of Communications and Liberal Arts Lasalle College of the Arts, Singapore - Diploma in Multimedia Arts HONO RS Association of Accredited Advertising Agents Singapore Crowbar Awards - 3rd Placed for Guerrilla Advertising Best Cinematography for short film "Spun" awarded by NUS Students' Union Best Short Film - "What Goes Around" awarded by NUS Students' Union Best Director - "What Goes Around" awarded by NUS Students' Union A Summary and owned channels, EDMs and blogs. Fluent in the best practices in digital creative marketing, he has found a knack in balancing client needs with his team's objectives. Joel’s experience across both inhouse and agency models also means he can analyse and tackle challenges from different perspectives and in unique ways. About: Joel is fresh off Asia and has relocated to rainy Vancouver, Canada. He is ready to sink his roots and seek out the sunshine in the new faces and places around him. Joel’s career trajectory has brought him stints across advertising, content marketing, journalism and video production. He currently leads content strategy with an emphasis on In 2015, Joel was headhunted to lead the creative team as Executive Producer at Click2View, a content agency. He worked on blue chip client accounts, created and edited digital content for the Visa newsroom, championing their content marketing strategy. He also led digital storytelling workshops for the leadership team of Kuehne + Nagel. As agency producer, he worked “Be a good person, make new connections, create great work.” Joel Boh > Email > LinkedIn > Past Work He considers himself a wellrounded Content Specialist, foremost a visual content creator, and then a strategist. video for SingSaver, a subsidiary of CompareAsiaGroup, a regional FinTech company funded by Alibaba Group, Goldman Sachs and IFC. As a creator, he crafts multiplatform meaningful and authentic brand key visuals and stories. His strengths as a strategist enables him to optimise platform agnostic content in an effective and cost efficient manner across all social At SingSaver, He created social driven content informed by data analytics. He led the team in creating editorial blogs, brand videos and conceptualising infographics and imagery for its blog and verticals. across the mediums of print, digital, film and mobile channels across regional campaigns with budgets up to SGD$1 million. He successfully help launched the Prudential regional Asia-Pac rebranding campaign across 10 asian markets pulling support from all partners with a track record of delivering on schedule and on budget. :: References :: :: Joel Boh :: Matt Edwards Head of Marketing and Communications - The Antidote, Video Production & Content Marketing Agency I fought to get Joel into Click2View during a busy period with him running his own business at the time. Having lured him away, It was a decision I have never regretted. I was impressed with his energetic style and natural entrepreneurial approach to our content marketing and video production business. Joel has traveled extensively and worked all over the globe and this experience really shows in the way he contributes to the wider team dynamic. He's great at rolling up his sleeves and producing great content. What sets Joel apart is how he approaches each and every job with a real focus on the client. He is truly dedicated and always pushing himself to see how he can deliver for the clients in all aspects of the work, going that extra mile. He is also extremely knowledgeable on all aspects of the business and can contribute across the range of skill-sets required in production. He is a great asset and I'll miss working with him moving forward. Bernadette Yuen Assistant Vice President, Group Corporate Communications at OCBC Bank Joel and I worked on numerous projects together while I was a consultant at Fleishman-Hillard. He was always professional, prompt and enthusiastic, with a keen eye for detail and an uninhibited zest for excellence. I recall one project we worked on, creating stills for a senior leader who did not enjoy being in front of camera. Joel worked to produce amazing results, not least because Joel knew how to put his subject at ease. His dedication and love for visual creativity shines in his work. I was, thus, privileged that he accepted my invitation to photograph my wedding as well. Brooke Hessler Director of Learning Resources, California College of the Arts Joel is a gifted photographer, skilful multimedia communicator, and a joy to work with. I've known him since his university days, when he was already an accomplished visual artist, and he has long since transitioned from being my student to being my valued colleague. Felicia Tan Senior Writer, Her World Brides at SPH Magazines Pte Ltd A passionate storyteller and a keen eye for visuals, Joel is also a driven individual who never gives up or says no to "impossible" projects. Having worked with him on a few projects, he brings to the table a unique perspective, fresh ideas, and a nose for angles that are relevant and attractive to the reader. Catrina Cortes Digital Engagement and Communications Manager at The Singapore Committee for UN Women I was put in touch with Joel by a photographer whom I admire deeply. I strongly believed that if said photographer recommended anyone, it would be one of photography's best. And I was right! It was such a pleasure working with Joel. We worked together for the first time at a high-profile event with high-profile clients. Joel relieved our team from a lot of stress that sometimes comes with the management of such events. Some photographers require a lot of hand-holding but, Joel stands out because he was extremely resourceful and professional. With a very short brief and very little supervision, he knew exactly what was expected of him during the event and delivered such beautiful photos on time. We hired him for other projects and will continue to do so. Ujwal Sharma Senior Account Manager at Fleishman Hillard I have worked with Joel for close to 4 years now, be it professional or personal, he has always been a pleasure to work with. He understands the value of nuance and that different approaches are necessary when working with different sets of clients. Edwin Tan Brand Creator at BRAVO Design Joel is an accomplished creative director, filmmaker and photographer. He is fiercely passionate about his craft and possesses all relevant technical skills. Joel is always ready to pitch a project and take it to completion. His enthusiasm is also highly contagious. Val Yap Forbes 30 under 30 Founder at PolicyPal (InsurTech) I had the great opportunity to work with Joel during a startup accelerator programme. Joel is very passionate and takes pride in what he do. His focus keeps everything moving smoothly, he has a real eye for what makes a unique and eye catching image and I wouldn't hesitate to recommend him for any creative work! David ST Loh Editor-in-charge at Thomson Reuters Joel was my direct report during the time he was with the Reuters Global Pictures Desk based in Singapore. His enthusiasm, energy and passion for his photography could be seen from day one. We saw him grow and mature as a photographer and sub-editor in the time he was with us. Rachel Chew Copywriter at DDB Joel built strong effective relationships with both our photographers and desk colleagues at Reuters. He's now boldly set out to pursue his own artistic vision as a photographer and filmmaker His energy and enthusiasm is infectious and inspiring! Darrelle Ng Taste Editor, Pictures Desk at Thomson Reuters Joel has the drive and ability to do very well in areas he is passionate in. He is positive and helpful, and always happy to aid a colleague in need. He gets along great with coworkers and is a pleasure to be around. Joel brings a wealth of knowledge from his experiences in the industry and his enthusiasm is hard to miss.