Hi there! My name is Joel.
My past career trajectory has brought me stints across advertising, content marketing, journalism and video production. As a creator, I craft multi-platform meaningful and authentic brand key visuals and stories from concept to delivery. My strengths as a strategist enables me to optimise platform agnostic content in an effective and cost efficient manner across all social and owned channels, EDMs and blogs.
As a digital marketer, I am a huge believer of brand authenticity. I have found that people lean towards the opinions of those they can trust. This informs my worldview and extends towards my online and offline personas.
At my core, I am a humble storyteller and content creator who aspires to do good work, tell meaningful stories and make deeper connections.
I thank you for your time for reading and wish you and the team all my very best!