Joe Appah

I am a motivated and goal-oriented Remote Sales Development Representative with over four years of experience driving revenue through strategic outreach, lead generation, and customer engagement. I specialize in identifying prospects, qualifying leads, and setting high-quality appointments that convert. My background includes working in fast-paced, target-driven environments where I’ve consistently exceeded expectations.

In my previous role at Sandia Computers, I handled up to 150 cold calls daily, booked consistent appointments, and contributed directly to the company’s sales pipeline. Though the contract was short-term, I maximized the opportunity, hit my KPIs, and demonstrated a strong ability to connect with potential customers and spark interest in the product.

Working remotely has taught me the importance of discipline, communication, and independent time management. I’m proficient in using CRM tools like HubSpot and Salesforce, and I leverage platforms such as ZoomInfo and LinkedIn Sales Navigator for smarter outreach. My messaging strategy blends personalization with proven sales techniques like BANT and SPIN to identify pain points and position solutions effectively.

What sets me apart is my ability to remain customer-focused, adaptable, and persistent. I understand that every lead represents a potential long-term customer, so I prioritize listening, asking the right questions, and delivering value in every interaction. I’ve built a reputation for being consistent, coachable, and proactive—qualities that help me grow in any team and contribute positively to company culture and results.

Beyond lead generation, I actively contribute to pipeline strategy, sharing insights from conversations and providing feedback to marketing and sales teams. I thrive in collaborative, remote-first environments where clear communication and shared goals are key. My experience across industries, including tech and telecom, has sharpened my ability to adapt messaging across different customer profiles.

I’m passionate about sales because it allows me to blend problem-solving with relationship building. My aim is to become a top-performing SDR who not only drives revenue but also helps improve processes and mentor others.

As I look to the future, I’m eager to join a mission-driven company where I can grow long-term, bring in high-quality leads, and make a lasting impact on the sales funnel.