Joao Cunha

CURRICULUM VITAE PERSONAL INFORMATION João Pedro Oliveira Cunha João Pedro Oliveira Cunha Avenida Tenente-Coronel Melo Antunes, lote 31,- Sintra (Portugal) -- www.linkedin.com/in/joaopedrocunha Skype: jpocunha PROFESSIONAL EXPERIENCE Since September 2011 - Present Domain Head Marketing Acquisition Euroconsumers(http://www.euroconsumers.org/) Deco Protest(http://www.deco.proteste.pt/) As Domain Head Marketing Acquisition at DECO PROteste, I lead subscriber acquisition strategies across multiple channels, driving subscriber base growth. I specialize in digital channel optimization and data analysis to maximize ROI. I lead the multichannel acquisition marketing team (e-marketing, telemarketing, paper mailing, etc.), where I foster a culture of innovation and collaboration. My achievements include consistent year-on-year customer base growth, budget control, acquisition costs, and successful launches of new actions and multidisciplinary projects within the organization. As a team leader, I demonstrate excellent leadership, strategic vision, and analytical skills, ensuring the continued success of the organization in the competitive market in which it operates. In operational terms, I add responsibility for recruitment via digital channels, promotional websites, and I also liaise with media and creative agencies. Over the years, I have been responsible for (or involved in) several multidisciplinary projects in collaboration with several other countries such as Spain, Belgium, Italy, and Brazil. I am a member of the Innovation and Local Campaign Board team at DECO PROteste. Keywords: Marketing Strategy, Customer Acquisition, Data Analysis, Analytics, Team Leadership, Digital Channel Optimization, Innovation, Collaboration, Offline and Online Campaigns, Lead Generation, B2C March 2010-July 2011 Marketing Manager Microsegur Group– security and high technology company As Marketing Manager at Microsegur, I led marketing strategies, driving brand growth and maximizing target audience reach. I was a dynamic executor, specializing in creative campaign development, product segmentation and market analysis to achieve the best results. My achievements include successful product launch and pricing, brand rebranding, significant increase in lead generation and enhancement of the brand’s online presence (new website). During my time at the company, a CRM (Microsoft Dynamics) was implemented. Keywords: Marketing Strategy, Campaign Development, Market Analysis, Lead Generation, Online Presence, Innovation, Brand Growth, CRM, Price and Promotion Optimization, Product Segmentation. B2B, B2C. CURRICULUM VITAE December 2007 - February 2010 João Pedro Oliveira Cunha Media Planner and Strategy Publicatio (Mediacom)– media agency As a Media Planner, I was responsible for developing innovative and effective media strategies for the agency’s clients, optimizing the media mix to achieve marketing objectives. I was a creative strategist, specialized in analyzing data and market trends to identify media opportunities and maximize ROI, always considering the client’s objectives. I managed negotiations with online and offline media, ensuring the best value for clients’ investments. My achievements included increasing the efficiency of media campaigns, maximizing brand reach and reducing costs. As a proactive professional, I demonstrated negotiation skills, critical analysis and quick decisionmaking, contributing to the continued success of the agency and the clients I worked with. Some accounts worked on: Playstation (Sony), Roche, Apifarma, Infarmed, Deco Proteste, CBRE, Sumolis, Quebramar, Sacoor, Disney, Wyeth, Grunenthal, AEG, Sec 5, Bang & Olufsen, Credifin, Lusomundo, Microsoft, BetClic. Keywords: Media Strategy, Data Analysis, Negotiation, Campaign Efficiency, ROI Maximization, Innovation, Decision Making, ATL and BTL media campaigns, online and offline. November 2004– November 2007 Marketing assistant Breeze ( http://www.brisa.pt) Greenway Portugal (https://www.viaverde.pt/) As a Marketing Assistant at Via Verde Portugal, I actively collaborated in the implementation of innovative marketing strategies to promote the company’s services. I was a proactive member of the sales team, involved in a variety of activities, from managing Via Verde’s clients, supporting the development of campaigns and analyzing performance. I worked closely with sales managers to ensure the efficient execution of planned initiatives, including monitoring deadlines and coordinating promotional materials. As part of the sales team at Via Verde Portugal, I demonstrated commitment, creativity and adaptability in a highly dynamic and challenging environment. During my time at the company, a CRM was implemented and I was part of the testing team. Keywords: Team Collaboration, Marketing Strategy, Performance Analysis, Commitment, CRM, Customer Management. Marketing internship June 2004-November 2004 Marketing internship As a marketing intern at TAP Air Portugal, I actively contributed to the development and implementation of marketing strategies to promote the airline’s services. I was an active member of the team, involved in a variety of initiatives, from supporting content creation to analyzing campaign performance. Under the guidance of experienced professionals, I participated in the execution of advertising campaigns, media monitoring (clipping) and participation in promotional events. As an intern at TAP Air Portugal, I was committed to gaining practical experience and contributing to the company’s growth and success. Keywords: Teamwork, Marketing Strategy, Performance Analysis, Commitment, customer management, participation in events, clipping, various commercial tasks. CURRICULUM VITAE July 1998-September 2002 João Pedro Oliveira Cunha Store Manager Exclusivideo (video club / audiovisual) I was responsible for the efficient management of the store's day-to-day operations, including inventory management, sales floor organization, and merchandising. As the store manager and customer service representative, I was always committed to creating a welcoming environment that fostered business growth, well-being, and customer loyalty. Keywords: Customer Service, Store Management, Customer Experience, Merchandising, Operational Excellence, Stock Control and Management. ACADEMIC PATH - Masters degree in Business Management IPAM - Marketing Business School - Grow Leadership Program Porto Business School (na) - Postgraduate degree in Digital Marketing IPAM - Marketing Business School - (16/20) - eM.BA with specialization in project management Autonomous University of Lisbon - (15/20) - Degree in Marketing, Advertising and PR. European University (ISLA)- (13/20) - Technical-Professional Course in Marketing, Advertising and PR Professional School of Communicationand Image (EPCI) (19/20) - IT Technological Area Cidadela Secondary School (Cascais) (14/20) CURRICULUM VITAE João Pedro Oliveira Cunha LANGUAGES AND SKILLS Mother tongue Other Languages English French / Spanish Portuguese READING WRITTEN SPOKEN FLUENT FLUENT FLUENT AVERAGE BASIC BASIC Analytical Skills Data Driven/Good analytical skills, being able to interpret data from multiple sources, enabling appropriate decision-making. Organizational Skills Good leadership skills and coordination of cross-cutting projects. Organizational mindset and creative thinking with the ability to find agile solutions and processes. Highly results-oriented. Technical/Gener al Skills Good command of digital tools through knowledge acquired throughout my academic and professional career (working with digital since 2007). Knowledge of media, consumer behavior, management, leadership and marketing knowledge. Soft Skills / software Image and Communication, Graphic Design, Image Editing, CRM (Implementation and Concepts), CMS Website (Redicom), MMW Media Monitor (Marktest), Microsoft Dynamics CRM (Devscope), SAP Application (Implementation and Concepts) Google Adwords-Leaders Seminar-(Basic + Advanced (Analytics)), Unique - IBM, Microsoft Project-IPMA Certification, Creative Writing (IFE) Customer Service and Experience (Global), Marketing Law and Legislation (IFE); Commercial Focus for Marketing Professionals (IFE), Media Training (Act) Other knowledge: Advanced Microsoft Office (Word, Excel, PowerPoint, Access, Outlook, FrontPage, Project), Corel Draw, Adobe Photoshop, Illustrator, Quark Express, Freehand, Mrktst Mediamonitor, Unica (IBM campaign management tool), SPSS First aid training