Joao Cunha

With over a decade of experience in marketing, I specialize in customer acquisition, data-driven strategies, and digital channel optimization. Currently serving as Domain Head of Marketing Acquisition at DECO PROteste, I lead multichannel marketing teams, driving subscriber growth through innovative digital, telemarketing, and offline campaigns. My expertise in data analysis and strategic planning ensures efficient budget allocation and maximized ROI, contributing to consistent year-on-year growth.

Prior to this role, I held positions in media planning and marketing management, working with major brands such as PlayStation, Microsoft, Disney, and Roche, where I developed and executed high-impact media strategies, optimized brand positioning, and negotiated media buys. My background includes experience in B2C and B2B markets, with a deep understanding of lead generation, brand growth, and CRM implementation.

Academically, I hold a Master’s in Business Management from IPAM - Marketing Business School, complemented by a Postgraduate Degree in Digital Marketing and an eMBA with a specialization in Project Management. My continuous learning mindset has equipped me with strong leadership, analytical, and decision-making skills.

Passionate about innovation and consumer behavior, I thrive in dynamic environments where strategy, data, and creativity intersect. My proficiency in Google Analytics, CRM systems, campaign management tools, and digital media allows me to stay ahead in the ever-evolving marketing landscape. Additionally, my international experience, collaborating with teams in Spain, Belgium, Italy, and Brazil, has provided me with a global perspective on market trends and cross-cultural campaign execution.

Fluent in Portuguese and English, with working knowledge of French and Spanish, I am highly adaptable, results-oriented, and committed to delivering impactful marketing strategies that drive business success.